Thursday, December 27, 2007

Delhaize: Christmas 2007

Delhaze Supermarkets 2007
Agency : TBWA Brussels
Creatives : Eric Guillon (Designer)
François Daubresse (Creative)
Benoit Hilson (Art Director)
Mieke Vandewalle (Agency Executive Producer)
Director(s) : raggleboo

Prod. Co. : Chez Eddy
Country : Belgium
Other Credits : Music : Frits Sundermann

Monkey Commercials 2007

About video:

Arby's: Chimps
Agency: Merkley + Partners/NYE
CD(s): Andy Hirsch, Randy Saitta
Group Creative Head(s): Chuck Borghese, Jean Batthany
Art Director: Becky Kerrs
Copywriter: Joe Esposito
Agency Producer: Chris Coccaro
Production Company: Tool of North America/Bicoastal
Director: Erich Joiner
Editor: Mike Douglas, Cut and Run/NY
Post/Effects: rhinofx/NY
CD/Director: Vico Sharabani
VFX Supervisor: Rick Schulze
Producer: Linda Gallagher
Telecine: The Mill/NY
Colorist: Tom PooleR

Ball Park Franks: Spider Monkey
Agency: TBWAChiatDay, Los Angeles
ECD: Rob Schwartz
CD: Patrick O'Neill
Copywriter: Brad Beerbohm
Art Director: Mahmud Husain
Producer: Lisa Effress
Asst. Producer: Cia Restaino
Production Company: Hungry Man
Director: Bryan Buckley
Editor: Gavin Cutler, MacKenzie/Cutler NY
Sound Designer: Marc Healy, Mackenzie/Cutler NY
Sound Mixer/Sound Engineer: Rohan Young, Lime LA
Graphics: Stardust Studios

Cadbury Dairy Milk: Gorilla
Agency: Fallon, London Creative: Juan Cabral
Agency Producer: Nicky Barnes
Production Company: Blink Productions, London
Director: Juan Cabral
Producer: Matt Fone
Director of Photography: Dan Bronks
VFX: Stan Winston
Post Production: MPC
Editor: Jo Guest

Free storage of your files for any period of time

The Best Jaguar Ad Ever

Custom Winamp Streams Media to the iPhone

Life Savers: Muffin Top

Agency: Energy BBDO, Chicago
Chief Creative Officer: Marty Orzio
Group Creative Director: Juan Perez
Copywriter: John Fiebke
Art Director: Megan Sheehan
Director: Bryan Buckley

David Lynch on Product Placement

This is a clip out of an interview shot at the AFI Dallas Film Festival. Edited on location by Confidence Bay.

Photographer - Satoshi Saikusa

Thursday, December 6, 2007

Discovery Channel: Footprint

Client: Discovery Channel EMEA
Title: Footprint
Agency: Discovery Channel EMEA
Creative Director: James Gilbey
Producer: Bruce Meier
Production Company: Jellyfish Pictures, London
Written, Directed, Edited: Matt Lambert
Visual Effects: Jellyfish Pictures
VFX Producer: Stefano Salvini
Technical Director/Lead 3D: Matt Chandler
Lead 2D: Fabio Zavetti
Score & Sound Design: Ben 'HECQ' Boysen

Zune: Intergalactic Swap Meet

Agency: 72andSunny, Los Angeles
Creative Director: Glenn Cole
Executive Producer: Sam Baerwald
Producer: Elisa Orsburn
Writer: Louise Shieh
Designer: Katie O’shea
Client: Zune MP3 player
Production Company: Blacklist, New York
Director: againstallodds
Blacklist Executive Producer: Adina Sales
Blacklist Producers: Owen Katz/Tamara Bridges Rothschild
Animation Director: Derek Picken
Co Director/ 2D Animator: Niklas Rissler
againstallodds Executive Producer: Josh Thorne
Production Manager: Anna Molund
Lead Animator: Tommie Löfqvist
Animator: Laurent Clermont
3D Artist: Kristian Rydberg
3D Artist: Steve Woodruff
3D Artist: Göran Forssling
3D Artist: Robert Andersson
3D Artist: Robin Arvidsson
Lighting/Rendering:Stefan Lagerstam
Artist: The Deadly Syndrome
Album: The Ortolan
Label: Dim Mak
Lime Studios, Santa Monica
Mix and Sound Design: Lorren Siober

Wednesday, December 5, 2007

Skoda spot: The Baking Of...

Agency: Fallon — London
Creative: John Allison, Chris Bovill
Creative Director: Richard Flintham
Agency Producer: Nicky Barnes
Production Company: Gorgeous Enterprises — London
Director: Chris Palmer
Director of Photography: Bruno Delbonnel
Producer: Rupert Smythe
Editorial Company: The Quarry — London
Editor: Paul Watts
VFX: Alterations Services
Musical Artist: Julie Andrews

SKODA launch in australia ad

Agency: The Works (Sydney)
Creative director: Kevin Macmillan,
Art-director: Kevin Tierney,
Copywriter: Ben Coverdale.
Account: Justine Rosen, Renee Small,
Director: Kevin Macmillan
Producer: Craig Bolles.

Land Cruiser 200: Born Of The Earth

Product: Landcruiser
Agency: Saatchi & Saatchi Sydney
Executive Creative Director: David Nobay
Creative Director: Peter Buckley
Art Director: TIM BROWN
Agency Producer: Nigel Bluck
Director: Matt Murphy
VFX: Fin Design
Sound: Nylon Studios
Country: Australia

The power of dreams - honda ad

Associate Producer: HIDETO KATO

Production Co: BACKYARD
Executive Producer: ERIKS KRUMINS
Producer: KAREN CHEN

Telecine: COMPANY 3

Ab Odengatan

Sound Design: TEN MUSIC
Executive Producer: RACHEL DUNN

Tuesday, December 4, 2007

The Best Jaguar Ad Ever

The best Jaguar commercial ever created was actually for Pretty Polly stockings! But it showcases the XK140 so beautifully that the ad also works for Jaguar! - Posted by Stirling.

Atari Jaguar commercial

This is an Atari jaguar commercial.

Thursday, November 15, 2007

Fila print - Dentists

Advertising Agency: Santa Clara, Sao Paulo, Brazil
Creative Director: Santa Clara
Art Directors: Pedro Pinhal, Silvio Cunha, Vico Benevides
Copywriter: Andre Godoi
Photographer: Edu Rodrihues

Victoria Bitter Stubby Symphony
Vodka Kreskova - my russian comrade

Sony commercial - Pose

Client: Sony
Agency: Fallon, London
Creative: Andy Lockley
Agency Producer: Celestine Hall
Director: Antoine Bardou Jacquet
Production Company: Partizan
Producer: Chris McBride
Director of Photography: David Ungaro
Editorial Company: Work
VFX: The Mill
Musical Artist: Simian Mobile Disco
Song: We Are Your Friends

Volkswagen commercial - Cuckoo Clock

Advertising Agency: DDB, Berlin, GermanyChief Creative Officer: Amir Kassaei
Creative Directors: Bert Peulecke, Stefan Schulte
Copywriters: Marc Wientzek, Sebastian Kainz
Art Directors: Marc Wientzek, Sebastian Kainz, Drago Mitchi
Agency Producer: Boris Schepker
Production Company: MOB Film, London
Producers: Shaun Nickless, John Brecklehurst
Director: Vadim Jean
Director of Photography: Garin Finney
Editor: Joe McNally
Sound Design By: Stephan Moritz

about advertising
Peugeot 207 COMMERCIAL

Monday, November 12, 2007

Brandt Washing mashine: Shared apartment [video]

Agency: DDB, Paris, France
Creative Director: Alexandre Hervé, Sylvain Thirache
Copywriter: Fabien Teichner
Art Director: Faustin Claverie
Agency Producer: Dominique Porte
Advertiser’s Supervisors: Xavier Mendiola, Amélie Avierinos
Account Supervisors: Bertrand Coupy, Pascale Mirikelam
Production Company: Mister Hyde
Director: Keith Bearden

Amazing ads from Lee Clow [video]

1984 - Apple computer commercial

Adidas commercial — Laila

Adidas commercial — Hello Tomorrow

Agency: TBWA\CHIAT\DAY, San Francisco
Executive Creative Directors: Lee Clow (TBWA), Chuck McBride (TBWA)
Creative Director: Joe Kayser
Art Director: Joe Kayser
Copywriter: Chuck McBride
Account Handling: Doug Sweeny
Planning: Josh Mandel
Agency Executive Producer: Jennifer Golub
Business Manager: Julie Blanc

Director: Spike Jonze
Production Company: MJZ-Los Angeles
Executive Producer: Vincent Landay
DP: Ellen Kuras

Editor: Haines Hall
Post-Production Company: Spot Welders, Los Angeles
Visual Effects Company: Sea Level, Los Angeles

Music: Composed by Squeak E. Clean and featuring Karen O of the Yeah Yeah Yeahs

Playstation commercial — Double Life

Double Life' is one of the greatest TV commercials sony ever did here in europe for the original PlayStation.

Here's a transscript:
For years, I've lived a double life.
In the day, I do my job
I ride the bus, roll up my sleeves with the hoi polloi.
But at night, I live a life of exhilaration,
of missed heartbeats and adrenalin.
And, if the truth be known, a life of dubious virtue.
I won'€™t deny it I've been engaged in violence, even indulged in it.
I've maimed and killed adversaries€“ and not merely in self-defence.
I've exhibited disregard for life, limb and property,
and savoured every moment.
You may not think it, to look at me,
but I have commanded armies and conquered worlds.
And though in achieving these things I've set morality aside,
I have no regrets.
For though I've led a double life, at least I can say:
I've lived.

iPod commercial — Hey Mama

Apple commercial — Think Different
One of Apple's Think Different commercials

Energizer commercial -Genie

Thursday, November 8, 2007

Victoria Bitter Stubby Symphony

Some of Melbourne's top musicians in an advertisement for Victoria Bitter, Australia's favourite full-strength beer. (Official release; permission granted to use).
Brand: Victoria Bitter (VB)
Agency: George Patterson Y&R
Creative Director: Paul Catmur
Copywriter: Jim Ingram
Art Director: Ben Couzens
Agency Producer: Romanca Jasinski
Director: Ben Saunders
Production Company: Directors Group
DOP: Germain McMicking
Producer: Craig Griffin

Bouygues Telecom spot

Advertising Agency: DDB, Paris, France
Creative Director: Alexandre Hervé, Sylvain Thirache
Art Director: Mathieu Nevians
Copywriter: Olivier Henry
Agency Producer: Agathe Michaux Terrier
Advertiser’s Supervisor: Bertrand Suchet, Marie Laure Dangeon, Stéphanie Goujon
Strategic Planner: Grégoire Audidier
Account Supervisor: Olivier Roussat, Anne Marie Gaultier
Prod Company: Tokib
Director: Baker Smith
Sound Production: THE
Music: War

Bud Light: Dude
Don't stop - Snickers spot

Monday, November 5, 2007

Tooheys HarvesTED: Mini

Agency: BMF
Executive Creative Director: Warren Brown
Interactive Creative Director: Chris James
Art Director: Shane Bradnick, Craig Bailey, Luke Hawkins
Copywriter: Dustin Lane
Agency Producer: Carla Robertson
Director: Fiona McGee
Production Company: Independent Post Production House
Art Buyer: Sarah Thompson
Media Agency: Zenith Optimedia
Print Production Manager: Clint Bell

Photographer - Mario Sierra
Josh Lewsey's awesome try against France!!
Lion by Ogilvy & Mather

Bud Light: Dude

Country: USA
Category: Alcoholic drinks

Volvo v70 - vere WE
Jonathan Glazer
Guiding hand to make the most of the Olympics

Wednesday, October 31, 2007

Christina Aguilera fragrance perfume commercial

Agency: Select NY, USA
Senior Art Director: Kelly Jeon
CD: Paul Eustace
Management Director: Fabrice Croise
Account Director: Robyn Shapiro
EP: Maria Soares
Prod Company: North Six
Director(s): Rankin & Chris
DP: Pascal Lebegue
Managing Director(s): Oliver Hicks, Vanessa Hodge
EP: Holly Vega
Producer: Amanda Clark
Post/Effects: SUSPECT
VFX Sup/Lead Flame Artist: Tim Crean
Flame Artist(s): Karen Heston, Jaime Aguirre
2D Animator: Frank Lee
Designer: Lindsay Bourget
EP: Rob Appelblatt
Producer: Stefanie Bassett
Editorial: Consulate
Editor: Chad Sipkin
Producer: Charlyn Dettrick
Telecine: The Mill
Colorist: Fergus McCall
Music: David Weisner
Shoot Location: Los Angeles, CA
Aired: October 2007

Torture, By Any Other Name

This video or group may contain content that is inappropriate for some users

Client: The Body Shop, Helen Bamber Foundation
Writer: Neal Colyer
Director: Steven Sander
Editor: Steven Sander
Production Company: Quiet Storm Films
Director of Photography: Caren Moy
Stylist: Kathleen McGarry
Post Production: Quiet Storm Films

At least 4,000 women and girls are trafficked into the UK each year and forced into prostitution.

Monday, October 29, 2007

VW Polo: Bags

Agency: DDB, London
Creatives: Noah Regan, Graeme Hall, Gavin Siakimotu
Production: Independent, London
Director: Daniel Levi

Wilkinson Ad - Fight For Kisses

Cool advert Wilkinson Quattro Titanium: Fight For Kisses

Euro 2012 Poland and Ukraine bid presentation

Friday, October 26, 2007

Granny - Mr. sub

Agency: Zig, Toronto
Creative: Martin Beauvais
Copywriter: Michael Clowater
Art Director: Mark Puchala
Director: Perlorian Brothers
Production company: Soft Citizen

Thursday, October 25, 2007

Volvo v70 - vere WE

Agency: Forsman and Bodenfors, Stockholm
Creatives: Johan Eghammer and Philip Nilson
Agency Producer: Anna Bergstrom
Production Company: RAF, Stockholm
Director: Johan Renck
Producer: Sarah Grey
DOP: Gosta Reiland
Post: Chimney Pot
Editor: Johan Soderberg

Jukka Bros - MTV ad

Agency: Fallon, New York, United States
Creative Director: Jamie Barrett
Art Director: Paul Malmstrom
Copywriter: Linus Karlsson
Agency Producer: Beth Barrett

Monday, October 22, 2007

Jonathan Glazer

Awards: CLIO Awards, 2000 (Silver) for Cinematography
CLIO Awards, 2000 (Gold) for Direction
CLIO Awards, 2000 (Gold) for Editing
D&AD Awards, 2000 (Gold Award) for Television & Cinema Advertising
D&AD Awards, 2000 (Gold Award) for Television & Cinema Advertising Crafts / Direction
Cannes Lions - International Advertising Festival, 1999 (Gold Lion) for Alcoholic Drinks

Creative Director: Peter Souter
Art Director: Walter Campbell
Copywriter: Tom Carty
Director: Jonathan Glazer
Agency Producer: YVONNE CHALKLEY
Sound Designer: Johnny Burns
Recording Studio: Wave

Guinness - Dreamer]




Barclays commercial with Samuel Jackson directed by Jonathan Glazer

Friday, October 19, 2007

When I Grow Up for Monster Worldwide

Beat The Odds — Woman

Agency: Love Sydney
Executive Creative Director: Siimon Reynolds
Creative Director: Scot Waterhouse
Art Director: Andrew Leftley
Copywriter: Guy Lemberg
Agency Producer: Paul Johnston
Producer: Will Alexander
Director: Kiku Ohe
Production company: Resolution Design

Hydro Train spot from DDB agency

Agency: DDB, Oslo, Norway
Art Director: Martin Thorsen
Copywriter: Torbjørn Kvien Madsen

Thursday, October 18, 2007

TV ad for the Rugby World Cup final

Silverjet launches new TV ad for the Rugby World Cup final.

Monday, October 15, 2007

FedEx commercial with John Moschitta [video]

John Moschitta is the fast talking guy most people don't know the name of. This FedEx commercial is what made him famous.

This is one of the many good ads to come from Sedelmaier, who also produced the Where's the Beef ads.

First steps from FILA

Agency: Santa Clara, Sao Paulo, Brazil
Art Director: Vico Benevides
Copywriter: Andre Godoi, Fernando Campos

Friday, October 12, 2007

About Sony Bravia ad

The clip includes interviews with Creative Producer, Juan Cabral from Fallon, Animation Director Darren Walsh from Passion Pictures and Director Frank Budgen from Gorgeous and gives you a behind-the-scenes peak into the incredibly painstaking production process!

Need more? visit

Wednesday, October 10, 2007

Interactive Media Wall ad

Creativity is not a static pursuit, and we were never ones to stay in our seats, minding our P's & Q's. Passion, energy, motion—that's what gets us going. Luckily, the future is here with the Interactive Media Wall from Perceptive Pixel.

With an eight-by-three foot screen, the entire wall becomes your canvas, allowing you to navigate, locate, and manipulate information by touching anywhere on the screen. No longer chained to cumbersome physical input devices, your imagination can fly at warp speed in a medium that can easily keep pace. Tap out a sonata with your fingertips, flip through manuscripts with the swipe of your hand, or crop photos with a pinch—it is perfect for grand gestures or the lightest touch.

Tuesday, October 9, 2007

Glico Ice Cream TV-CM Rosa Kato

Glico Ice Cream TV-CM Rosa Kato

This is a TV commercial for Glico. And I have to say this is the most... appealing female ever. Who is she?

Wednesday, October 3, 2007

video: Typography

Directed and animated by Boca and Ryan Uhrich

Typography is what language looks like - Ellen Lupton

A good typographer is someone who communicates a point of view with skill and imagination and makes the type taste good - Jeffreyy Keedy

Lynx 'Bom Chicka Wah Wah'

social ads - Every 10 seconds, someone dies of Aids in the world.

New campaign from French association against Aids: Sidaction.
Tagline: "Every 10 seconds, someone dies of Aids in the world."

Agency: Leo Burnett
Director: Dimitri Daniloff
Production: Marcassin

Whatever you're into, protect yourself
AIDS is not transmitted so. But love is.

Tuesday, October 2, 2007

print: Jontex Condoms - Umbrellas

Agency: McCann Erickson, Brazil
Creative Directors: Adriana Cury, Eric Sulzer, Eduardo Hernandez
Art Director / Copywriter: Renato Rocha

Nike comercial - TAG (90 SEC.)

TAG (90 SEC.)

print: Nikon D3: Autostereogram, Weave

Weaving together the most auto focusing points ever developed with an easy-to-use 8 direction multi-selector button, the new Nikon D3 lets you choose individual auto focus points quickly.
Nikon D3
Focus faster.

Dove Onslaught

Friday, September 28, 2007

Amnesty International: China Is Getting Ready

When I first saw these ads, I didn’t know much about Amnesty International and their mission in the world. After some digging I’ve learned that the Amnesty focus on five key areas: Women’s Rights, Children’s Rights, Ending Torture and Execution, Rights of Refugees and Rights of Prisoners of Conscience. Their primary mission is to undertake research and action focused on preventing and ending grave abuses of the rights to physical and mental integrity, freedom of conscience and expression, and freedom from discrimination, within the context of its work to promote all human rights.

In the name of ensuring stability and harmony in the country during the 2008 Olympic Games, the Chinese Government continues to detain and harass political activists, journalists, lawyers and human rights workers. Get involved”

Advertising Agency: MUW Saatchi & Saatchi, Slovakia

Creative Director: Rasto Michalik

Art Director: Radim Blaho

Copywriters/Idea: Peter Izo, Matus Svirloch

Photographer: Miso Bak

Production Company: Hitchhiker

Published: September 2007

Chinese games - 2008 Summer Olympics in Beijing
social ads: Choice FM - Stop The Bullet
social ads - Reconstruction

Play-Doh Teaser for Sony Bravia

Agency: Gorgeous Enterprises

Sony BRAVIA - colour like no other
Sony Ericsson: Shake your city

Thursday, September 27, 2007

Friday, September 21, 2007

Volkswagen: Jetta. Love thing

Agency: CreativeOndemanD, Florida, USA
Creative Directors: Priscilla Cortizas y Daniel Marrero
Producer: Laura Varela
Production Co: Company Films, L.A.
Director: David McNally
D.P.: Joshua Hess
Producer: Jon Dino
Sound: Outpost Audio
Editor: Luis Lacau
Colorist: Steffan Sonnenfeld, Co 3

Video for Durex Performa

"Durex Performa. The delay condom"

Agency: McCann-Erickson Communications House, Macclesfield, UK

Ooma’s First Viral Video

New consumer VOIP service Ooma officially launched yesterday and began selling units on their website. See additional coverage from Dean Takahashi and Adweek.

They also released their first (drug induced?) viral video to promote the service, which I have embedded above. The video was conceptualized by Ashton Kutcher, the company’s creative director (hear our interview with Kutcher and CEO Andrew Frame here). Kutcher’s production company, Katalyst Films, produced it.

The company says the video is loaded with symbolism, and the meaning will become clearer over time as more videos are released in the series. Whatever it is, it’s entertaining.

Get one of the last ten free Oomas
The company gave TechCrunch readers fifty free Ooma systems in July. Today they say they’ll give us more to distribute to readers now - the last ten free Oomas. To win, leave a comment below and tell me WTF you think the video means, because I have no idea. The most creative answers win.

Monday, September 17, 2007

The 'Halo' Effect

Hello, Halo. The latest installment of the Xbox 360 video-game sensation will be released Sept. 25. Gamers have been playing beta snippets for months, fans are slurping up co-marketed "Halo 3" Mountain Dew Game Fuel and bloggers have typed millions of words on it.
So whether the installment of the first-person shooter saga lives up to its hype is irrelevant. Halo is already a certifiable pop-culture and marketing phenomenon.
Presales for "Halo 3" have already topped 1 million ("Halo 2" set a record with $125 million in first-day sales in November 2004). During E3, then-Microsoft executive Peter Moore said he expects "Halo 3" to become a $1 billion franchise by the end of the year.
"Halo 3," like previous Halos, was created by Bungie Studios exclusively for Microsoft's Xbox. That means anyone who wants to play the game has to have -- or buy -- an Xbox 360 console. Don't scoff. Analysts expect a surge in 360-console sales around the launch.
Beginning with "Halo 2," players could compete online through Microsoft's Xbox Live service. "Halo 2" was the most popular game on Live until "Gears of War" supplanted it last holiday. To date, almost 1 billion collective playing hours have been logged.
A trailer for "Halo 3" was rolled out at E3 in 2006. Microsoft agency McCann Worldgroup, San Francisco, and T.A.G. launched the first ad -- a well-received live-action spot -- in December and ran it only one time. More McCann spots that feature main character Master Chief defeating foes began last week, and Microsoft has dubbed launch week "Unite to Fight." An alternate-reality game, "Iris," also has been running online since June, revealing game details along the way.
Director Peter Jackson has pledged his support, but several studios have dropped the project due to its expense. According to news reports, when Microsoft first went to studios with a script in 2005, its demands included $10 million plus 15% of the box office gross, plus a minimum $75 million budget.
The fanatic group of loyalists are often referred to by Microsoft, Bungie and others as the Halo Nation. There is a Halo Nation website, podcast and plenty of gear. More than 10,000 retailers in the U.S. will sell "Halo 3 " beginning at midnight on Sept. 25.
The Halo franchise has about 30 licensees. For "3," Mountain Dew, 7-Eleven, Pontiac, Burger King and Comcast are looking for the Halo effect on a cadre of products and promotions.


Freddy - Gravity Set Me Free

Agency: 1861 United, Milan, Italy
Creative Directors: Roberto Battaglia, Pino Rozzi
Art Directors: Federico Pepe, Micol Talso
Copywriters: Stefania Siani, Luca Beato
Film Directors: BI&BO
Production Company: (h)films
Music: “To build a home”, The Cinematic Orchestra

Wednesday, September 12, 2007

Sasol Springboks Rugby World Cup 2007 ad

Created by Jupiter Drawing Room Joburg - it's the much debated 2007 Springbok World Cup ad

Tuesday, September 11, 2007

Play with DUREX

Durex - play

Do not know what you can do with your Durex? PLAY!

Product : Durex Condoms
Agency : Ogilvy RedCard
Country : Singapore
Creatives : Paul Anderson , Elyn Wong ,Jo Collings

Samsung TV commercials "World Cup 2007 Rugby"

Monday, September 10, 2007

Durex XXL ad: Really BIG

Durex XXL

Nike rugby Ad

Nike ad for the French Rugby team and the World cup 2007. Directed by Sean (Cashback) Ellis

Rugby world cup 2003 - NIKE ad

Springboks Rugby World Cup 2007 ad
Samsung TV commercials "World Cup 2007 Rugby"
print: Rugby World Cup ad

Red Cross - Volunteers Bag

red cross ads
Agency: Lem, Shanghai, China
Creative Director: Michael Cheung
Art Director: Vivo
Copywriter: Michael Cheung

Cannes Lions 2007 Film Gold - Levis

Cannes Lions 2007 Film Gold — Levi's DANGEROUS LIAISONS

Advertiser/Client: LEVI STRAUSS
Product/Service: LEVI'S
Entrant Company, City: BBH, London
Advertising Agency, City: BBH, London
Production Company, City: RATTLING STICK, London

New Peugeot 207 CC Commercials

Agency: Euro RSCG
Art Director: Chad Mackenzie
Copywriter: Sean Birk
Director: Thierry Poiraud
Director of Photography: Philipe Lesourd
Production: Paranoid Projects
Music: «Kouz 207 Originals»

Fooling Death Cannes Lions 1997

Fooling Death - Funny Virgin Atlantic commercial (1997)

Friday, September 7, 2007

print: Rugby World Cup ad

This an ad to sell Paris and the Rugby World Cup. It was published in London on billboards and newspapers such as The Time.

Rugby Word Cup 2006

Advertising Agency: BDDP&Fils, Paris, France
Creative Directors: Manoëlle Van Der Vaeren, Guillaume Chifflot
Art Director: Antoine Mathon
Copywriter: François Faure
Photographer: Cedric Delsaux

Visit BDDP&Fils site:
And visit Blog about 2007 Rugby world cup

Springboks Rugby World Cup 2007 ad
Samsung TV commercials "World Cup 2007 Rugby"
Volkswagen: Jetta. Love thing

Thursday, September 6, 2007

Commercial for Ford s-max

Agency: Ogilvy, London
Creatives: Paul Diver, Alan Morrice
Production: Rattling Stick, London
Director: Daniel Kleinman
Editor: Steve Gandolfi
Post Production: Framestore CFC, London
While the new generation Ford Galaxy takes the attributes of flexibility, spaciousness, and safe and comfortable driving to new levels, the Ford S-MAX takes Ford into a new market sector.

Both models have been designed and developed in-house by Ford of Europe, and will be built at the company’s Genk Assembly Plant in Belgium. For the Galaxy, this marks a major departure from the previous joint-venture model.

Both vehicles are also significant in being the first to enter volume production with elements of the company’s new ´kinetic design´ styling. First seen last year in the striking Ford iosis concept car, this creative new form language expresses energy in motion, and this is certainly true for the distinctive shapes in the bold body forms of Ford Galaxy and Ford S-MAX.

While the new Galaxy generation adds a dynamic angle to the vehicle’s space credentials, the crossover S-MAX clearly expresses more sporty ambitions.

The family face of both vehicles shows their obvious relation, yet the only common parts in the S-MAX’s and Galaxy’s external body panels are the head lights and the front bonnet. They really are two distinctly different vehicles – the Ford S-MAX roof height is about one hand width lower than the Galaxy’s (1607mm v 1676mm). All other body panels, as well as doors and glass, are individual. Thus, each vehicle’s distinguished design style expresses its particular character.

Ad's ok, something about the music thats addictive

Tuesday, September 4, 2007

IBM linux commercial

Linux ads - joke

Linux ads

social ads - Reconstruction

Agency: Grey Worldwide
Creative director/art director/copywriter Nigel Dawson
Agency producer: Sandi Gracin
Director: Bruce Hunt
Director of photography: Simon Duggan
Producer: Tony Tvrdeich
VFX: Fin Design, Sydney

Sony Ericsson: Shake your city

Sony Ericsson: Shake your city - Two crazy young guys run through a city and "shake" whatever they can get their hands on. Inspired by Sony Ericsson Walkman phones.

Agency: Saatchi & Saatchi, Frankfurt, Germany
Creative Director: Henning Patzner, Anne Petri
Director: Jessica Benzing, Maximilian Gerlach
Producer: Hendrik Feil
Production company: Wasabi
Account Director: Sandra Schamber

Wednesday, August 29, 2007 Inks Multi-Year Advertising Agreement with Google Inks Multi-Year Advertising Agreement with Google

Exclusive advertising deal connects with hundreds of thousands of advertisers

ATLANTA and MOUNTAIN VIEW, Calif. (August 28, 2007) - and Google (NASDAQ: GOOG) announced an agreement today that enlists Google’s AdSense™ advertising program to deliver site targeted advertising to

Through this collaboration, the AdSense service places contextually relevant ads alongside content, allowing both small and large advertisers to target specifically and connect with high quality content and traffic. Under the terms of the deal, Google will serve as the exclusive provider of auction-based text advertisements throughout

"At, our mission is laser-focused on providing up-to-the-minute news and information to our users," said David Payne, senior vice president and general manager of "Our new relationship with Google will deliver relevant ads to our users, enhancing their overall experience on We look forward to a successful partnership."

" is an important and respected news source, and we’re pleased to enhance the reader experience through the targeted placement of relevant ads," said Marc Leibowitz, Google’s director of strategic partnerships. "By connecting to our valuable base of advertisers, our AdSense program provides an effective and efficient way to monetize quality online content, ultimately benefiting readers, advertisers, and"

Google offers publishers a simple way to monetize their content by connecting them with hundreds of thousands of advertisers. With a variety of ad formats including text, image and video, AdSense gives advertisers the ability to communicate their messages in compelling ways and allows publishers to customize the look and feel of their sites to give consumers the best possible online experience. AdSense has a number of targeting options so publishers can maximize their revenue potential and advertisers can effectively meet their campaign goals no matter their budget. Site targeting, a feature of AdSense available to all program participants, helps publishers earn even more revenue by connecting them with new advertisers who are willing to bid a higher cost-per-thousand impressions for space on their site.

About is the world's No. 1 destination for online and wireless news, garnering the greatest audience share among current events and global news sites. Launched in 1995, draws from the resources of CNN Worldwide and its many partners to provide consumers with the most enriching, immediate interaction with news anywhere, seamlessly combining articles, videos, images, interactive features and user-generated content.’s news video offering - both live and on-demand - is unparalleled on the Web.’s recent awards include an Edward R. Murrow award, a National Headliner award and two EPpy awards.

About Google Inc.
Google's innovative search technologies connect millions of people around the world with information every day. Founded in 1998 by Stanford Ph.D. students Larry Page and Sergey Brin, Google today is a top web property in all major global markets. Google's targeted advertising program provides businesses of all sizes with measurable results, while enhancing the overall web experience for users. Google is headquartered in Silicon Valley with offices throughout the Americas, Europe and Asia. For more information, visit

Lion by Ogilvy & Mather

Agency: Ogilvy & Mather
Tagline: Water, air, life
Original Tagline: L'eau, l'air, la vie
Creative Director: Christian Reuilly
Director: Jean-Paul Goud
Production: La Pac

Gmail: Behind the Scenes (Final Cut)

A compilation of clips submitted by Gmail fans as part of our collaborative video project. Selected from over 1,100 clips from fans in more than 65 countries. Learn more at

Monday, August 27, 2007

jbs underwear

Michel Gondry Levi's Commercial

agency: Bartle Bogle Hegarty (BBH), London
Creative director: John Hegarty
Producer: Phillipa Crane
Copywriter: Nick Worthington
Account executives: Gwyn Jones, Katie Lord
Producer: Julie Fong
Executive producers: Toby Courlander, Pete Chambers, Georges Bermann
Cinematographer: Tim Maurice-Jones
Art director: John Gorse
Director: Michel Gondry
Production designer: Robbie Freed
Costume designer: Jean-Marc Mirete
Make-up: Gina Monaci
Casting directors: Gabrielle Sherry (LA), Pat Golden (NYC)
Production managers: Tia Dobi, Ellen Warren
Assistant director: Jerry Simer
Editor: Russell Icke at The Whitehouse, London
Music: “Novelty Waves” by Biosphere, Denmark
Tupelo Jereme - Heroine
Rodney Eastman - Hero
Robert Van Leer - Chemist
Kate Flanagan-Hall - Mother
Reneé Olstead - Young Girl
Miranda Smithe - Teenager
Production company: Partizan Midi Minuit
Released 1994

Blog action day

What would happen if every blog published on the same topic on the same day? Blog Action Day aims to find out. On October 15 2007, bloggers around the world unite for one day to change the conversation. To find out more and get involved visit

Thursday, August 16, 2007

Banned xbox 360 Ad

This is the xbox 360 that will not air.
im not sure why. but i dont think it was approved.

Bacardi Commercial

Pub Bacardi (Pong) via Koreus

Making of McDonald's BBQ Horse Advert

This shows the behind the scenes filming of the McDonalds BBQ advert, in which a BBQ runs around to the black beauty theme.

Agency: Leo Burnett
Production: Blink
Director: Simon Willows

Wieden + Kennedy for honda "Hondamentalism Powerboat"

Agency: Wieden + Kennedy, London
Agency Producer: Caroline Connor
Production Company: Factory Films, London
Director: Borkur
Producer: Laura Kanerick
DP: August Jakobsson
Editor: Tom Lindsay

social ads: Choice FM - Stop The Bullet

Stop The Bullet. Kill the gun.

Agency: Abbott Mead Vickers BBDO, London
Creatives: Gary Walker, Huw Williams
Agency Producer: Yvonne Chalkley
Production: Therapy Films, London
Director: Malcolm Venville, Sean de Sparengo
Producer: Barry Hughes, Nicola Simms
DP: Stuart Graham
Editing House: Final Cut, London
Editor: David Webb
Post Production: The Mill, London
Flame Artist: Leon Woods
Telecine: James bamford
Sound Production: Wave Recording Studios, London

Wednesday, August 15, 2007

Playing Heinz Baked Beanz: Some thing never change

A new spot via DDB Melbourne.

Advertising Agency: DDB Melbourne, Australia
Creative Director: Michael Faudet
Creatives: Michael Davey and John Akritidis
Agency Producer: Naomi Ingleton
Director: Steve Saussey
Producer: Katrina Maw
Production Company: Film Construction
Editor: Nigel Kari kari, Digital Pictures, Melbourne
Casting: Lesley Burgess
DOP: Daniel Ardilley

video ads: Heineken DraughtKeg

Client: Heineken
Agency: Berlin Cameron United
Executive Creative Director: Ewen Cameron
Creative Director: Jason Peterson
Art Director: Anthony Sperduti
Copywriter: Jeremy Hutchison
Head Of Production: Dane Johnson
Agency Producer: Cheri Anderson
Production Company: RSA
Director: Carl Erik Rinsch
President: Jules Daly
Executive Producer: Marjie Abrahams
Producer: Mark Walejko
VFX: Digital Domain
VFX Executive Producer: Karen Anderson
VFX Producer: Chris Fieldhouse
VFX Supervisor: Jay Barton
CG Supervisor: Aaron Powell
VFX Coordinator: Stephanie Escobar
Modeler: Robert Valdivia
Modeler/Rigger: Carlos Anguiano
Modeler/Animator: Justin Lloyd
Animator: Marc Perrera
Roto Artist: Hilery Copeland, Josh Johnson, David Wu, Karin Last
Lead Flame Compositor: Dave Stern
Flame Compositor: Pilon Lectez, Kevin Ellis
Nuke Compositor: Krista Benson
Tracking Artist: Scott Edelstein, Montu Jariwala
Editorial Company: Whitehouse
Editor: Rick Lowely
Assistant Editor: Jacob Kuehl
Producer (Editorial): Justin Kumpata
Music: Robot Repair
Composer: Kael Alden, Doug Darnell

video ads: Happiness Factory The Movie

Client: Coca-Cola
Agency: Wieden + Kennedy, Amsterdam
Executive Creative Director/CW: Al Moseley
Executive Creative Director/AD: John Norman
Art Director: Hunter Hindman
Copywriter: Rick Condors
Agency Producer: Sandy Reay
Agency Executive Producer: Tom Dunlap
Production Company: Psyop
Director: Todd Mueller, Kylie Matulick, Andreas Hoffman
Executive Producer: Boo Wong, Alvaro Weber, Kate Gibson
Producer: Mariya Shikher, Alvaro Weber, Kate Gibson
Editor: Ken Rosenberg
Post Production: Joint & Psyop
Audio Post: Sound Lounge
Live Action Production: Seven Senses Madrid
Director of Photography: David Carretero
Music: Human
Sound Design: Amber
Sound Designer: Bill Chesley

Print Newspaper Advertising — Winners, Grand-Prix

Advertising Agency: Lowe Bull , Cape Town, South Africa
Creative Director: Kirk Gainsford
Creative Director: Alistair Morgan
Art Director: Brian Bainbridge
Copywriter: Simon Lotze
Photographer: Corbis Images

Tuesday, August 14, 2007

Print: TreeUtah: Hammock


Plant a tree. See what it grows into.

Advertising Agency: Richter7, Salt Lake City, USA
Creative Director: Gary Sume/Ryan Anderson
Art Director: Ryan Anderson
Copywriter: Gary Sume
Photographer: Tyler Gourley

National Youth Anti-Drug Media Campaign: Friends Aren't Disposable

Drug Media Campaign

Agency: Campbell Mithun
Chief Creative Officer: Jonathan Hoffman
Creative Director: Vinny Matassa,
Joe Stefanson
Art Buyer: Kat Dalager
Photographer: Bob Stevens


Balloon Girl

Client: Elle Macpherson Intimates
Agency: The Names Agency
Creative Director: The Glue Society
Production Company:
Director: The Glue Society
Executive Producer: Maya Brewster,
Gregg Carlesimo
Producer: Alec Sash
Director of Photography: Anthony Wolberg
Editorial Company: Outpost Digital
Editor: Ron Patane
Post Production: Outpost Digital

Wednesday, August 8, 2007

video ads: Samsonite Spiner Commercial

ads article: There Are 12 Kinds of Ads in the World

In 1978, Donald Gunn was a creative director for the advertising agency Leo Burnett. Though his position implied expertise, Gunn felt he was often just throwing darts—relying on inspiration and luck (instead of proven formulas) to make great ads. So, he decided to inject some analytical rigor into the process: He took a yearlong sabbatical, studied the best TV ads he could find, and looked for elemental patterns.

After much research, Gunn determined that nearly all good ads fall into one of 12 categories—or "master formats," in his words. At last year's Clio Awards, I saw Gunn give a lecture about these formats (using ads mostly from the '70s and '80s as examples), and I was fascinated by his theory. I soon found myself categorizing every ad I saw on TV. It was a revelation: The curtain had been pulled back on all those sly sales tactics at the heart of persuasive advertising.

This slide show presents some recent ads exemplifying each of Gunn's 12 basic categories. With a little practice, you, too, will be ticking off the master formats during commercial breaks.

Video version for this story HERE

Prometeus - The Media Revolution

Man is God.
He is everywhere, he is anybody, he knows everything.
This is the Prometeus new world.
All started with the Media Revolution, with Internet, at the end of the last century.
Everything related to the old media vanished: Gutenberg, the
copyright, the radio, the television, the publicity.
The old world reacts: more restrictions for the copyright, new laws against non authorized copies. Napster, the music peer to peer company is sued.
At the same time, free internet radio appears;
TIVO, the internet television, allows to avoid publicity; the Wall Street Journal goes on line; Google launches Google news.
Millions of people read daily the biggest on line newspaper. Ohmynews written by thousands of journalists; Flickr becomes the biggest repository in the history of photos, YouTube for movies.
The power of the masses.
A new figure emerges: the prosumer, a producer and a consumer of information. Anyone can be a prosumer.
The news channels become available on Internet.
The blogs become more influential than the old media.
The newspapers are released for free.
Wikipedia is the most complete encyclopedia ever.
In 2007 Life magazine closes.
The NYT sells its television and declares that the future is digital. BBC follows.
In the main cities of the world people are connected for free.
At the corners of the streets totems print pages from blogs and digital magazines.
The virtual worlds are common places on the Internet for millions of people.
A person can have multiple on line identities.
Second Life launches the vocal avatar.
The old media fight back.
A tax is added on any screen; newspapers, radios and televisions are financed by the State; illegal download from the web is punished with years of jail.
Around 2011 the tipping point is reached: the publicity investments are done on the Net. The electronic paper is a mass product: anyone can read anything on plastic paper.
In 2015 newspapers and broadcasting television disappear, digital terrestrial is abandoned, the radio goes on the Internet.
The media arena is less and less populated. Only the Tyrannosaurus Rex survives. The Net includes and unifies all the content. Google buys Microsoft. Amazon buys Yahoo! and become the world universal content leaders with BBC, CNN and CCTV.
The concept of static information - books, articles, images - changes and is transformed into knowledge flow.
The publicity is chosen by the content creators, by the authors and becomes information, comparison, experience.
In 2020 Lawrence Lessig, the author of 'Free Culture', is the new US Secretary of Justice and declares the copyright illegal.
Devices that replicate the five senses are available in the virtual worlds. The reality could be replicated in Second Life.
Any one has an Agav (agent-avatar) that finds information, people, places in the virtual worlds.
In 2022 Google launches Prometeus, the Agav standard interface.
Amazon creates Place, a company that replicates reality. You can be on Mars, at the battle of Waterloo, at the Super Bowl as a person. It's real.
In 2027 Second Life evolves into Spirit. People become who they want.
And share the memory. The experiences. The feelings. Memory selling becomes a normal trading.
In 2050 Prometeus buys Place and Spirit. Virtual life is the biggest market on the planet. Prometeus finances all the space missions to find new worlds for its customers: the terrestrial avatar.
Experience is the new reality.

Voice: Philip K. Dick Avatar.
Date: 6th April 2051
Lugar: desconocido

Creative ads from Google

New google ads

Tuesday, August 7, 2007

video ads: Viva Viagra

New commercial for Viagra

About viagra:
Sildenafil citrate, sold under the names Viagra, Revatio and under various other names, is a drug used to treat male erectile dysfunction (impotence) and pulmonary arterial hypertension (PAH), developed by the pharmaceutical company Pfizer. Its primary competitors on the market are tadalafil (Cialis), and vardenafil (Levitra).

Monday, August 6, 2007

print ads: DeBeers - Superbowl

DeBeers: Superbowl
Miami Ad School
Advertising School: Miami Ad School Europe
Copywriter: David Aronson

video ads: Green Tea Partay from Smirnoff Raw Tea

The official sequel. West Coast response to East Coast video.

BRANDS: Smirnoff Raw Tea
Agency: J Walter Thompson, New York
Co-President/Chief Creative Officer: Ty Montague
Executive Creative Directors: Andrew Clarke/Jeremy Postaer
Creative Director/Copywriter: Chris Maiorino
Copywriter: Scott Bell
Director of Production: Jill Rothman
Producer: Joel Jeffords
Digital Strategist: Rachel Clarke
Director of Emerging Media: David Rosenberg
Production Manager: Debbie Gleason
Production Company: Rockhard Films, West Hollywood
Executive Producer: Lorraine Kraus
Head of Production: Amanda Fox
Director: Marc Klasfeld
Producer: Nicole Acacio
Director of Photography: Barry Norwood
Art Director: Dana Wald
Offline Editor: Richard Alarcon
Online: Skulley FX
Telecine: Company 3: Dave Hussey
Visual Effects: Skulley FX
Music: Suited 'N Booted Music, Inglewood

video ads: Sony Blu-ray Disc Advert

Here’s Brett Foraker’s new Sony Blu-ray Disc commercial.
The advert was filmed on location in Hungary within a working industrial chimney, with all shots taken in the absence of any form of natural light. A bank of lasers capture the action of gladiators battling futuristic robo-cops and suped-up motor cars being dropped from a sheer height (hence the industrial chimney).

DIRECTOR: Brett Foraker
PRODUCER: Annabel Ridley
PRODUCTION CO: RSA Films Ltd (London)
AGENCY: Fallon London
CREATIVE: Lawrence Seftel
EDITOR: Adam Rudd @ Final Cut
POST PRODUCTION: The Moving Picture Company
TELECINE Jamie Wilkinson - The Mill


Friday, August 3, 2007

Arnet Broadband: Bald 1/5 and 2/5

A bald guy in a fundraising campaign for hair asks people to join the broadband plan.

Agency: Santo, Buenos Aires, Argentina
Executive Creative Director: Sebastian Wilhelm; Maximiliano Anselmo
Creative Director: Pablo Minces
Art Director: Maximiliano Anselmo, Luis Ghidotti
Copywriter: Pablo Minces, Matias Ballada de Saint Robert
Agency Producer: Facundo Perez, Marcelo Kelez
Account Supervisor: Santiago Sarni
Advertiser’s Supervisor: Viviana Conte, Sara Estrada
Production Company: Wasabi Films, Buenos Aires, Argentina
Director: Diego Kaplan
Producer: Chino Zayas, Martin Saralegui
Music - Artist/Title: CCCI
Post Production: Che Revolution Post

Thursday, August 2, 2007

Monday, July 30, 2007

Video ad: Parachute Caught (sprite)

Video ad: The Worker's Beat'

The Worker's Beat'

Kleshamusic vs. Lasse Gjertsen
In response to "Amateur" by Lasse Gjertsen.

Also for this video, all the sounds are the actual audio from the original video tape.

No alterations has been made other than basic timeline editing.

Video and Sound Design: Kleshamusic Production.

Instruments: Elettroutensili Brikstein.

Concept and Art Direction: Ninja LAB by

Supported by Brico IO.

Friday, July 27, 2007

Video ads: P&G Tampax

Agency: Leo Burnett, Milan, Italy
Creative Director: Anna Meneguzzo
Art Director: Milos Obradovic
Copywriter: Saverio lotierzo
Director: TAK HARUDA

Wednesday, July 25, 2007

Video ads: Learning and Skills Council UK — In Our Hands

Agency: Leo Burnett London
Creatives: Guy Moore, Tony Malcolm
Production: RSA, London
Director: Carl Erik Rinsch

Print ads: HARPER'S BAZAAR "Simpsons go to Paris"

Harper’s Bazaar - Linda Evangelista

Illustrator: Julius Preite
Name: «Harper’s Bazaar "The Simpsons go to Paris with Linda Evangelista"» Main

Social ads - smoking is a handicap

“Smoking is a handicap. Bordet Tobacco Detoxification Centre”

Agency: McCann Erickson, Belgium
Creative Director: Jean-Luc Walraff
Art Director: Salvatore Carlino
Copywriter: Gregory Defay
Production Company: Helicotronc
Directors: Olivier Tollet, Jean-Julien Collette
Music: Ghinzu
Released: March 2007

TIDE-TO-GO DETERGENT commercial - Cannes Lions 2007

Silver in Film category at Cannes Lions 2007

Agency: Saatchi & Saatchi, New York, USA
Executive Creative Director: Tony Granger, Jan Jacobs, Leo Premutico
Creative Director: Audrey Huffenreuter
Art Director: Dan Lucey
Copywriter: Peter Albores, Nathan Frank
Agency Producer: Dani Stoller
Account Supervisor: Chris Foster, Andrea Diquez, Sarah Beaumont, Beth Galloway, Gus Marmarinos
Production Company: DAB HAND MEDIA, London, UK
Director: Calle Astrand
Producer: Luke Beauchamp, Ira Brooks
D.O.P/Lighting Cameraman: Martin Tedin
Editor: Whitehouse

Don't wait for other people - legambiente

"Don't wait for other people"

client: legambiente (no profit)
product: puliamo il mondo (clean up the world)
agency: forchets
creative directors: niccolò brioschi & andrea baccin
art director: andrea vitali
copywriter: luca 'bazooka' bartoli
director: a.k.a. Todor
producer: fabio nesi
location: lido di camaiore
music by extrabeat musicaroun

Monday, July 23, 2007

Carlsberg viral spot!

Carlsberg and mentos (video)

AD Mathieu Cuvelier
CR Romain Pergeaux
director: wokprod

Wednesday, July 18, 2007

Online Video Ads: Just Wait

Poke around on Yahoo! (YHOO) a bit, and you'd think online video advertising is already flourishing. A trailer for the latest Harry Potter film is prominently located on Yahoo's home page. On the portal's food site, there's a Hellmann's mayonnaise ad that features a video of a man steaming salmon on his car engine. And a search for "funny videos" reveals an entire Yahoo channel devoted to online commercials.

But a new report by eMarketer, released July 16, suggests Web surfers ain't seen nothing yet. Video ad sales are expected to grow from an estimated $775 million this year to $3.1 billion in 2010 and then to $4.3 billion in 2011. That's up from a November projection in which eMarketer estimated 2010's video ad sales at less than $3 billion (see, 11/7/06, "Up Next: Online Video Ad Boom?").

Though the numbers sound large, the expected activity over the next four years suggests that advertisers will be merely experimenting with the medium. Even at $4.3 billion, spending on video ads would account for just $1 of every $10 of Internet advertising.
Much More to Come

It's after 2011 that the floodgates will really open, says eMarketer senior analyst David Hallerman. By then, the distinction between television and Web video will be so blurred that advertisers will begin directing more of their marketing budgets to the online version. "All you have to do is take a few percentages off of a TV advertiser's typical budget and that is going to be a large amount of money," says Hallerman. Television advertising is expected to top $46.3 billion in 2011, according to PricewaterhouseCoopers.

The lines are already blurring. Sony plans to transform its online video site Grouper into a farm team, of sorts, for professional media talent. The decision marks a move away from the riskier user-generated content that advertisers have been reluctant to embrace, and toward making online video more television-quality, and presumably more advertiser-friendly.

By 2011, online commercials will likely appear in multiple forms beyond today's pre-roll ads, which users must sit through before watching a video clip. For example, some interactive banners will play an ad whenever a user clicks it or rolls the cursor over it. And graphics along the bottom or side of a video clip will encourage users to watch a commercial.

Hallerman also expects that more online video ads will offer rewards in exchange for the user's time. Potential payoffs may include free content, games, coupons, or ways for users to personalize commercials. Ads that don't offer such compensation will have to be sufficiently entertaining so that users aren't turned off. A study by Burst Media found that 77% of users find video ads intrusive.
New Formats in the Offing

Companies are already experimenting with the new video ad formats. Yahoo, for example, is working with animated window-shade ads that a user can pull down over a video. It is also testing graphical ads that appear during a video in the same way that TV networks now show ads at the bottom of the screen—say, to promote a new sitcom—while another program is being aired. "Ads will change to be less obtrusive to the user," says Mike Folgner, general manager of Yahoo! Video and former CEO of Jumpcut, which Yahoo acquired in September (see, 10/2/06, "Yahoo's Strategy: Growth by Acquisition"). Folgner also sees advertisers integrating more user-generated video in ad campaigns. Already, PepsiCo's (PEP) Doritos and other brands have held contests with Yahoo encouraging users to create videos about their products.

VideoEgg,a startup that distributes video ads in its own player across social networks, has been serving overlaid graphic ads with its video content. The company is working with close to 100 advertisers, including Rockstar Games and General Motors (GM), says Troy Young, VideoEgg's chief marketing officer. Young says new formats are necessary to keep from annoying audiences. "Pre-roll is a really challenging advertising execution in terms of meeting the needs of the community. You don't want to start off alienating someone," says Young. "We are trying to bring a variety of ad types to the market."
Making the Medium More Accessible

The new forms of online video advertising are only partly responsible for marketer interest in the medium. The other culprit is cost. Internet video is relatively cheap compared to the millions it can cost to produce a regular TV commercial and secure a 30-second network slot.

TurnHere, a startup that produces Internet videos for businesses ranging from the corner bistro to global hotel chains, can produce an online commercial for as little as $500, says Bradley Inman, TurnHere's founder and CEO. Producers of conventional TV commercials "spend more on the catering trucks than we do on the video," says Inman.

The company has 2,000 independent filmmakers around the world available to shoot films for local businesses. Many of TurnHere's commercials take the form of short documentaries about each business. Think of the concierge at a hotel showing users around the grounds. The ads can be featured on a company's Web page or on local search sites such as IAC/InterActive Corp.'s (IACI)

Internet advertising leader Google (GOOG) is also trying to make the medium more accessible. In May, it began distributing click-to-play commercials through its AdSense network, a group of Web sites that post ads in exchange for a slice of the revenue (see, 5/24/07, "Google's In-Video Ad Experiment").

No doubt online video advertising still has a way to go before every business has an Internet commercial. But users should be prepared for the Web to look a lot more like TV.