The Farmer’s Dog: Forever
On an annual basis, a handful of Super Bowl advertisements manage to tug at the emotions of viewers. This is a proven tactic that consistently captures the attention of even the most skeptical audience members. During the 2023 edition of the event, a promotional clip produced by The Farmer's Dog, a subscription-based service, effectively achieved this feat.
Any dog person knows-nothing matters more than more years together. And that’s what inspired us in making our latest TV commercial - celebrating the full, healthy, and happy lives we want all dog people to experience with their best friends. It's our love letter to dogs.Although it may seem somewhat predictable, this genre of advertising continues to be a resounding success for a particular reason: it serves as a reminder of what is truly important and indicates that brands, such as The Farmer's Dog, share our fundamental beliefs. The impact of such advertisements is evident from the fact that they have consistently ranked highly in the USA Today Ad Meter, with the 2023 clip from The Farmer's Dog claiming the top spot.
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