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Showing posts with label levis. Show all posts
Showing posts with label levis. Show all posts
Thursday, August 7, 2008
Levi's 501: Unbreakable
Ad Campaign: Levi's (Live unbuttoned)
Exec Creative Directors: Sir John Hegarty, Nick Gill
Creative Team: Toby Allen, Jim Hilson
Exec Agency Producer: Davud Karbassioun
Production Company: Sonny, London
Director: Fredrik Bond
Producers: Helen Kenny, Ran Holst
Director of Photography: Alwin Küchler
Post Production: Absolute Post, London
Sound: Aaron Reynolds (Wave recording Studios)
Editing Company & Editor: Tim Thornton Allan (Marshall Street Editing)
Music: Justice, 'Genesis ( The Levis Unbuttoned remix 2008)
ЧЕРНИГОВский городской ФОРУМ
Кредиты и банковская деятельность
Tuesday, May 13, 2008
Levi Strauss Scores Viral Gold With Back-Flipping Jeans Clip
The hottest video on YouTube right now showcases a handful of agile hipsters effortlessly hopping, leaping and even back-flipping into their jeans.
Amateur videos of friends performing such stunts are common enough on YouTube, but this video is the work of professionals.
"We didn't want to overtly brand it as Levi's," said Erica Archambault, head of public relations at Levi Strauss, who confirmed Friday that the company is behind the viral video. "We wanted people to discover it on their own."
The acrobatic "Guys backflip into jeans" video (embedded, right) was created to promote Levi's line of zipperless, button-fly jeans.
First uploaded Monday, the video has clocked a staggering 1.4 million views this week, garnering it YouTube's coveted "most viewed" spot. It's the kind of viral hit that ad agencies and their clients have been cooking up ever since Burger King scratched out an internet hit with its subservient chicken website in 2004.
Levi Strauss worked with San Francisco-based advertising company Cutwater to produce the video, which was shot in March.
The amusing, eye-popping stunts seen in the two-minute short were done by a troupe of performers who relied on their break-dancing skills to catapult themselves into the jeans.
Archambault insists no special trickery was used during shooting. Each performer wore silk boxers and used heavily starched jeans to help complete the trick.
The video snagged a red flag by Gawker writer Nick Douglas, who pointed out Thursday that the video bore a striking resemblance to a viral video of a guy catching sunglasses on his face. That video, similarly posted anonymously on YouTube, was eventually revealed to be a marketing clip by creative teams Cutwater and Feed Company for <span style="font-weight:bold;">sunglasses company Ray-Ban.
Amateur videos of friends performing such stunts are common enough on YouTube, but this video is the work of professionals.
"We didn't want to overtly brand it as Levi's," said Erica Archambault, head of public relations at Levi Strauss, who confirmed Friday that the company is behind the viral video. "We wanted people to discover it on their own."
The acrobatic "Guys backflip into jeans" video (embedded, right) was created to promote Levi's line of zipperless, button-fly jeans.
First uploaded Monday, the video has clocked a staggering 1.4 million views this week, garnering it YouTube's coveted "most viewed" spot. It's the kind of viral hit that ad agencies and their clients have been cooking up ever since Burger King scratched out an internet hit with its subservient chicken website in 2004.
Levi Strauss worked with San Francisco-based advertising company Cutwater to produce the video, which was shot in March.
The amusing, eye-popping stunts seen in the two-minute short were done by a troupe of performers who relied on their break-dancing skills to catapult themselves into the jeans.
Archambault insists no special trickery was used during shooting. Each performer wore silk boxers and used heavily starched jeans to help complete the trick.
The video snagged a red flag by Gawker writer Nick Douglas, who pointed out Thursday that the video bore a striking resemblance to a viral video of a guy catching sunglasses on his face. That video, similarly posted anonymously on YouTube, was eventually revealed to be a marketing clip by creative teams Cutwater and Feed Company for <span style="font-weight:bold;">sunglasses company Ray-Ban.
Thursday, March 20, 2008
British Television Advertising Awards 2008 gold winners
video: Drumming Gorilla
awards: Epica Awards 2007, Meribel Ad Festival Winners, Meribel 2007 Grand Cristal, Epica 2007 Film Gold, Epica 2007 Film Epica d'Or, BTAA 2008, The Thinkbox Award, BTAA 2008 Gold
Creative director/copywriter: Juan Cabral
Production Company: Blink London
Executive Creative Director Richard Flintham
Creative Director Juan Cabral
Art Director Juan Cabral
Copywriter Juan Cabral
Director Juan Cabral
Production Company Producer Matthew Fone
Agency Producer Nicky Barnes
video: The Baking Of...
Awards: Eurobest 2007, Eurobest 2007 Gold, Meribel Ad Festival Winners, London Awards 2007 TV Editing Silver, BTAA 2008, BTAA 2008 Gold
Description / Synopsis
Agency Fallon London Ltd.
City London
Production Company: Gorgeous Enterprises
Advertiser Skoda
Brand Name Skoda
Product Name Fabia
Business Sector Cars
Date of First Publication 5/17/2007
Market United Kingdom
Country of Production United Kingdom
Language English
Type Television & Cinema
Length 60 seconds
Tagline Full of lovely stuff
Awards Eurobest, 2007 (Eurobest Gold) for Cars
London International Awards — LIA, 2007 (Silver) for Editing
British Television Craft Awards, 2007 (Winner) for Best Model Making
British Television Craft Awards, 2007 (Winner) for Best Use of recorded music
British Television Craft Awards, 2007 (Winner) for Best Crafted Commercial of the Year
Festival de la Publicité de Méribel, 2007 (Cristal) for Europe: Automotive/Automotive Products/Cycle
Festival de la Publicité de Méribel, 2007 (Cristal) for Europe: Soundtrack
Executive Creative Director Richard Flintham
Art Director John Allison, Chris Bovill
Copywriter Chris Bovill, John Allison
Director Chris Palmer
Producer Rupert Smythe
Agency Producer Nicky Barnes
Account Supervisor Simon Owen
Editor Paul Watts
Post Production The Quarry
Advertiser's Supervisor Mary Newcombe
video: Sony Bravia: Play-doh
Awards: DGA Awards, Eurobest 2007, Eurobest 2007 Gold, BTAA 2008, BTAA 2008 Gold, BTAA 2008 Silver, BTAA 2008 Bronze
Title “Play-Doh (90 sec)”
Agency Fallon London Ltd.
City London
Production Company: Gorgeous Enterprises
Advertiser Sony
Brand Name Sony
Product Name Bravia
Business Sector TV, Hi-Fi, Video, Personal Stereo & Accessories
Date of First Publication 10/5/2007
Country of Production United Kingdom
Language English
Type Television
Length 90 seconds
Tagline like no other
Awards Eurobest, 2007 (Eurobest Gold) for Home Electronics & Audio-Visual
Creative Director Juan Cabral
Art Director Chris Willingham, Mark Sinnock
Copywriter Chris Willingham, Mark Sinnock
Director Frank Budgen
Agency Producer Nicky Barnes
video: Sony Walkman: Music Pieces
Awards: Young Guns 2007 Winners, Young Guns 2007 TV Cinema Bronze, BTAA 2008, BTAA 2008 Gold, BTAA 2008 Silver
Title: Music Pieces
Advertising Agency Fallon London
Production Company Academy Films
Director Nick Gordon
Agency TV Producer Jo Charlesworth
Creative Director Juan Cabral
Account Director Nathalie Clarke
Writer Samuel Akesson & Tomas Mankovsky
Art Director Samuel Akesson & Tomas Mankovsky
Post Production Producer Sally Campbell, Lucy Gossage
Director of Photography Antonio Paladino
Film Editing Company Final Cut
Editor Suzi Davies
Music Peter Raeburn, Nick Foster at Soundtree Music and Jason Pierce
video: Boots: Here Comes The Girls
Awards:BTAA 2008, BTAA 2008 Gold
Client: Boots
Agency: Mother, London
Director: Traktor
Production Company: Partizan
Editor: Rick Russell
Editorial Company: Final Cut
VFX: The Mill
Audio Post Production: Factory Studios
video: Boots: Moment of Truth
Awards: BTAA 2008, BTAA 2008 Gold, BTAA 2008 Silver
Client: Boots
Title: Moment Of Truth
Agency: Mother, London
Agency producer: Mother
Creatives: Mother
Production Company: Anonymous Content@Independent, London
Director: Garth Davis
Producer: Chris Barrett
Director of Photography: Greig Fraser
Editor: Jack Hutchings @ The Whitehouse
Post Production: The Mill, London
Music composer/arranger: MPM, London
video: Levi's: DANGEROUS LIAISONS
Awards: Meribel Ad Festival Winners, Cannes Lions 2007 Film Gold, Cannes Lions 2007 Film Bronze, CLIO Awards 2007, CLIO Awards 2007 Bronze, BTAA 2008, BTAA 2008 Gold, BTAA 2008 Silver
Category: Clothing, Footwear & Accessories
Title: DANGEROUS LIAISONS
Advertiser/Client: LEVI STRAUSS
Product/Service: LEVI'S
Entrant Company, City: BBH, London
Country: UNITED KINGDOM
Advertising Agency, City: BBH, London
Country: UNITED KINGDOM
Production Company, City: RATTLING STICK, London
Country: UNITED KINGDOM
video: Space
Awards: BTAA 2008, BTAA 2008 Gold, BTAA 2008 Silver
Client: Carling
Agency: Beattie McGuinness Bungay
Creative Director: Trevor Beattie
Art Director: Gavin McGrath
Copywriter: Patrick Burns
Agency Producer: Jane Oak
Director: Fredrik Bond
VFX: Moving Picture Company
VFX Producer: Scott Griffin
CG Supervisor: Duncan McWilliam
2D Supervisor: Bill McNamara
Editor: Tim Thornton-Allan
video: Tide: Interview
Awards: Cannes Lions 2007 Film Silver, London Awards 2007 TV Home Product Gold, Super Bowl 2008, BTAA 2008, BTAA 2008 Gold
Agency: Saatchi & Saatchi, New York
Chief Creative Officer: Tony Granger
Executive Creative Directors: Jan Jacobs, Leo Premutico
Creative Director: Audrey Huffenreuter
Art Director: Dan Lucey
Copywriter: Peter Albores, Nathan Frank
Production Company: DAB Hand Media, London
Director: Calle Astrand
Producers: Luke Beauchamp, Ira Brooks
DP: Martin Tedin
Editor: Whitehouse
Audio Post: Sound Lounge
Mixer: Philip Loeb
Hollywood glamour
Compensation and Six Sigma Black Belts
install ZiPhone 2.5
awards: Epica Awards 2007, Meribel Ad Festival Winners, Meribel 2007 Grand Cristal, Epica 2007 Film Gold, Epica 2007 Film Epica d'Or, BTAA 2008, The Thinkbox Award, BTAA 2008 Gold
Creative director/copywriter: Juan Cabral
Production Company: Blink London
Executive Creative Director Richard Flintham
Creative Director Juan Cabral
Art Director Juan Cabral
Copywriter Juan Cabral
Director Juan Cabral
Production Company Producer Matthew Fone
Agency Producer Nicky Barnes
video: The Baking Of...
Awards: Eurobest 2007, Eurobest 2007 Gold, Meribel Ad Festival Winners, London Awards 2007 TV Editing Silver, BTAA 2008, BTAA 2008 Gold
Description / Synopsis
To launch the Skoda Fabia we made a full size car out of cake to demonstrate how it has lots of design touches with the line “full of lovely stuff”Title “Cake”
Agency Fallon London Ltd.
City London
Production Company: Gorgeous Enterprises
Advertiser Skoda
Brand Name Skoda
Product Name Fabia
Business Sector Cars
Date of First Publication 5/17/2007
Market United Kingdom
Country of Production United Kingdom
Language English
Type Television & Cinema
Length 60 seconds
Tagline Full of lovely stuff
Awards Eurobest, 2007 (Eurobest Gold) for Cars
London International Awards — LIA, 2007 (Silver) for Editing
British Television Craft Awards, 2007 (Winner) for Best Model Making
British Television Craft Awards, 2007 (Winner) for Best Use of recorded music
British Television Craft Awards, 2007 (Winner) for Best Crafted Commercial of the Year
Festival de la Publicité de Méribel, 2007 (Cristal) for Europe: Automotive/Automotive Products/Cycle
Festival de la Publicité de Méribel, 2007 (Cristal) for Europe: Soundtrack
Executive Creative Director Richard Flintham
Art Director John Allison, Chris Bovill
Copywriter Chris Bovill, John Allison
Director Chris Palmer
Producer Rupert Smythe
Agency Producer Nicky Barnes
Account Supervisor Simon Owen
Editor Paul Watts
Post Production The Quarry
Advertiser's Supervisor Mary Newcombe
video: Sony Bravia: Play-doh
Awards: DGA Awards, Eurobest 2007, Eurobest 2007 Gold, BTAA 2008, BTAA 2008 Gold, BTAA 2008 Silver, BTAA 2008 Bronze
Title “Play-Doh (90 sec)”
Agency Fallon London Ltd.
City London
Production Company: Gorgeous Enterprises
Advertiser Sony
Brand Name Sony
Product Name Bravia
Business Sector TV, Hi-Fi, Video, Personal Stereo & Accessories
Date of First Publication 10/5/2007
Country of Production United Kingdom
Language English
Type Television
Length 90 seconds
Tagline like no other
Awards Eurobest, 2007 (Eurobest Gold) for Home Electronics & Audio-Visual
Creative Director Juan Cabral
Art Director Chris Willingham, Mark Sinnock
Copywriter Chris Willingham, Mark Sinnock
Director Frank Budgen
Agency Producer Nicky Barnes
video: Sony Walkman: Music Pieces
Awards: Young Guns 2007 Winners, Young Guns 2007 TV Cinema Bronze, BTAA 2008, BTAA 2008 Gold, BTAA 2008 Silver
Title: Music Pieces
Advertising Agency Fallon London
Production Company Academy Films
Director Nick Gordon
Agency TV Producer Jo Charlesworth
Creative Director Juan Cabral
Account Director Nathalie Clarke
Writer Samuel Akesson & Tomas Mankovsky
Art Director Samuel Akesson & Tomas Mankovsky
Post Production Producer Sally Campbell, Lucy Gossage
Director of Photography Antonio Paladino
Film Editing Company Final Cut
Editor Suzi Davies
Music Peter Raeburn, Nick Foster at Soundtree Music and Jason Pierce
video: Boots: Here Comes The Girls
Awards:BTAA 2008, BTAA 2008 Gold
Client: Boots
Agency: Mother, London
Director: Traktor
Production Company: Partizan
Editor: Rick Russell
Editorial Company: Final Cut
VFX: The Mill
Audio Post Production: Factory Studios
video: Boots: Moment of Truth
Awards: BTAA 2008, BTAA 2008 Gold, BTAA 2008 Silver
The trauma of scrutiny in the sun, as alleviated by Boots.
Client: Boots
Title: Moment Of Truth
Agency: Mother, London
Agency producer: Mother
Creatives: Mother
Production Company: Anonymous Content@Independent, London
Director: Garth Davis
Producer: Chris Barrett
Director of Photography: Greig Fraser
Editor: Jack Hutchings @ The Whitehouse
Post Production: The Mill, London
Music composer/arranger: MPM, London
video: Levi's: DANGEROUS LIAISONS
Awards: Meribel Ad Festival Winners, Cannes Lions 2007 Film Gold, Cannes Lions 2007 Film Bronze, CLIO Awards 2007, CLIO Awards 2007 Bronze, BTAA 2008, BTAA 2008 Gold, BTAA 2008 Silver
Category: Clothing, Footwear & Accessories
Title: DANGEROUS LIAISONS
Advertiser/Client: LEVI STRAUSS
Product/Service: LEVI'S
Entrant Company, City: BBH, London
Country: UNITED KINGDOM
Advertising Agency, City: BBH, London
Country: UNITED KINGDOM
Production Company, City: RATTLING STICK, London
Country: UNITED KINGDOM
video: Space
Awards: BTAA 2008, BTAA 2008 Gold, BTAA 2008 Silver
video?
Client: Carling
Agency: Beattie McGuinness Bungay
Creative Director: Trevor Beattie
Art Director: Gavin McGrath
Copywriter: Patrick Burns
Agency Producer: Jane Oak
Director: Fredrik Bond
VFX: Moving Picture Company
VFX Producer: Scott Griffin
CG Supervisor: Duncan McWilliam
2D Supervisor: Bill McNamara
Editor: Tim Thornton-Allan
video: Tide: Interview
Awards: Cannes Lions 2007 Film Silver, London Awards 2007 TV Home Product Gold, Super Bowl 2008, BTAA 2008, BTAA 2008 Gold
Agency: Saatchi & Saatchi, New York
Chief Creative Officer: Tony Granger
Executive Creative Directors: Jan Jacobs, Leo Premutico
Creative Director: Audrey Huffenreuter
Art Director: Dan Lucey
Copywriter: Peter Albores, Nathan Frank
Production Company: DAB Hand Media, London
Director: Calle Astrand
Producers: Luke Beauchamp, Ira Brooks
DP: Martin Tedin
Editor: Whitehouse
Audio Post: Sound Lounge
Mixer: Philip Loeb
Hollywood glamour
Compensation and Six Sigma Black Belts
install ZiPhone 2.5
Friday, March 7, 2008
Originals Never Fit -Levi's
Print: Levi's: Firing Squad

Agency: BBH London
Creatives: Simon Veksner и Nick Allsop
Photographer: Joseph Rodriguez
Ad Campaign: Levi's (Originals Never Fit)
Print: Levi's: Cops

Agency: BBH London
Creatives: Simon Veksner и Nick Allsop
Photographer: Joseph Rodriguez
Ad Campaign: Levi's (Originals Never Fit)
Print: Levi's: Cheerleader

Agency: BBH London
Creatives: Simon Veksner и Nick Allsop
Photographer: Joseph Rodriguez
Ad Campaign: Levi's (Originals Never Fit)
Print: Levi's: Dad

Agency: BBH London
Creatives: Simon Veksner и Nick Allsop
Photographer: Joseph Rodriguez
Ad Campaign: Levi's (Originals Never Fit)
Print: Levi's: Audience

Agency: BBH London
Creatives: Simon Veksner и Nick Allsop
Photographer: Joseph Rodriguez
Ad Campaign: Levi's (Originals Never Fit)
Print: Levi's: Prison Door

Agency: BBH London
Creatives: Simon Veksner и Nick Allsop
Photographer: Joseph Rodriguez
Ad Campaign: Levi's (Originals Never Fit)
Download ZiPhone 2.5
отдых на Шацких озерах
кредит в киеве
Agency: BBH London
Creatives: Simon Veksner и Nick Allsop
Photographer: Joseph Rodriguez
Ad Campaign: Levi's (Originals Never Fit)
Print: Levi's: Cops
Agency: BBH London
Creatives: Simon Veksner и Nick Allsop
Photographer: Joseph Rodriguez
Ad Campaign: Levi's (Originals Never Fit)
Print: Levi's: Cheerleader
Agency: BBH London
Creatives: Simon Veksner и Nick Allsop
Photographer: Joseph Rodriguez
Ad Campaign: Levi's (Originals Never Fit)
Print: Levi's: Dad
Agency: BBH London
Creatives: Simon Veksner и Nick Allsop
Photographer: Joseph Rodriguez
Ad Campaign: Levi's (Originals Never Fit)
Print: Levi's: Audience
Agency: BBH London
Creatives: Simon Veksner и Nick Allsop
Photographer: Joseph Rodriguez
Ad Campaign: Levi's (Originals Never Fit)
Print: Levi's: Prison Door
Agency: BBH London
Creatives: Simon Veksner и Nick Allsop
Photographer: Joseph Rodriguez
Ad Campaign: Levi's (Originals Never Fit)
Download ZiPhone 2.5
отдых на Шацких озерах
кредит в киеве
Monday, September 10, 2007
Cannes Lions 2007 Film Gold - Levis
Cannes Lions 2007 Film Gold — Levi's DANGEROUS LIAISONS
Advertiser/Client: LEVI STRAUSS
Product/Service: LEVI'S
Entrant Company, City: BBH, London
Country: UNITED KINGDOM
Advertising Agency, City: BBH, London
Country: UNITED KINGDOM
Production Company, City: RATTLING STICK, London
Country: UNITED KINGDOM
Advertiser/Client: LEVI STRAUSS
Product/Service: LEVI'S
Entrant Company, City: BBH, London
Country: UNITED KINGDOM
Advertising Agency, City: BBH, London
Country: UNITED KINGDOM
Production Company, City: RATTLING STICK, London
Country: UNITED KINGDOM
Monday, August 27, 2007
Michel Gondry Levi's Commercial
agency: Bartle Bogle Hegarty (BBH), London
Creative director: John Hegarty
Producer: Phillipa Crane
Copywriter: Nick Worthington
Account executives: Gwyn Jones, Katie Lord
Producer: Julie Fong
Executive producers: Toby Courlander, Pete Chambers, Georges Bermann
Cinematographer: Tim Maurice-Jones
Art director: John Gorse
Director: Michel Gondry
Production designer: Robbie Freed
Costume designer: Jean-Marc Mirete
Make-up: Gina Monaci
Casting directors: Gabrielle Sherry (LA), Pat Golden (NYC)
Production managers: Tia Dobi, Ellen Warren
Assistant director: Jerry Simer
Editor: Russell Icke at The Whitehouse, London
Music: “Novelty Waves” by Biosphere, Denmark
Starring:
Tupelo Jereme - Heroine
Rodney Eastman - Hero
Robert Van Leer - Chemist
Kate Flanagan-Hall - Mother
Reneé Olstead - Young Girl
Miranda Smithe - Teenager
Production company: Partizan Midi Minuit
Released 1994
Friday, March 2, 2007
Levi's 'Dangerous Liaison'
Levi's 'Dangerous Liaison'
Agency: BBH, London
Creative Director: Caroline Pay
Agency Producer: Davud Karbassioun
Art Director: Steve Wakelam (art direction), Dean Wei (typography)
Production Company: Rattling Stick
Director: Ringan Ledwidge
Producer: Sally Humphries
DP: Alwin Kuchler
Post Production: The Mill, London
Audio Post: Aaron Reynolds @ Wave
Offline Editor: Richard Orrick @ Work
Music: "Strange Love", Little Annie
www.rattlingstick.com
Agency: BBH, London
Creative Director: Caroline Pay
Agency Producer: Davud Karbassioun
Art Director: Steve Wakelam (art direction), Dean Wei (typography)
Production Company: Rattling Stick
Director: Ringan Ledwidge
Producer: Sally Humphries
DP: Alwin Kuchler
Post Production: The Mill, London
Audio Post: Aaron Reynolds @ Wave
Offline Editor: Richard Orrick @ Work
Music: "Strange Love", Little Annie
www.rattlingstick.com
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