video ads: VW golf: Matrix fight

Download "VW golf: Matrix fight" video from here [16.28 MB]
Ad Campaign: Sometimes the only one you have to beat is yourself

Volkswagen has drawn inspiration from the Bourne and Matrix movies for a TV ad to promote the new VW Golf that features a car designer having a series of vicious running fights with sinister clones.

The TV ad, created by ad agency DDB London, opens in the German VW factory where the Golf is made, in the chief designer's office.

The action is set to MJ Lan's remix of Keine Melodien.

Media planning and buying has been handled by Mediacom, with production by Stink and post-production by The Mill.

Agency: DDB London
Copywriter: Sam Oliver
Art director: Shishir Patel
Agency Producer: Lucy Westmore

Production Company: Stink, London
Director: Ivan Zacharias
Producer: Nick Landon
DP: Jan Fleck
Editor: Fillip Malasek
Post-Production: The Mill
Post-Production Editor: Barnsley
Sound: Jungle Studios
Music: Keine Melodien MJ Lan Mix


Сентябрь в Канаде

VW Golf: Night Driving

Awards: DGA Awards, BTAA 2008, BTAA 2008 Silver, Andy Awards 2008 Television Silver, Andy Awards 2008 Integrated Silver, Andy Awards 2008, ADC Awards 2008 Intergrated Merit, Clio 2008 TV Silver, Clio 2008 TV Bronze

Agency: DDB, London
Art Director: Shishir Patel
Copywriter: Sam Oliver
Agency Producer: Lucinda Ker
Director: Noam Murro
Production Company: Biscuit@Independent Films
Producer: Richard Packer, Jay Veal
Director of Photography: Paul Cameron
Post Production: Alex Thomas, Framestore CFC
Editor: Tim Thornton Allen, Marshall Street
Music: Don't Blow It, Cliff Martinez

VW Golf: Enjoy for everyday

Agency: DDB, London
Creative: Graeme Hall/Noah Regan
Agency Producer: Richard Chambers
Production Company: Outsider (London)
Director: Scott Lyon
Producer: Zeno Campbell
Director of production: John Mathieson
Editor: Art Jones @ Speade
Post-production: The Mill, London
Original music composition: Paul Hartnell (Orbital)