Tuesday, April 24, 2007

Coca Cola Light Ad Spot (video)



Agency: Publicis Conseil, Paris, France
Creative Director: Olivier Altmann
Art Director: Robin De Lestrade
Copywriter: Guilhem Arnal
Production Company: Première Heure, Paris
Film Director: Sébastien Chantrel
Production Company Producer: Jerôme Rucki
Agency Producers: Patrick Pauwels, Pierre Marcus
Sound Design: WAM
Editor: Thierry Hoss

Leave an ipression (video)



Agency: Publicis, London
Executive Creative Director: Nik Studzinski
Creative Director: Adam Kean, Alex Taylor
Copywriter: Dan Glover-James
Art Director: Adam Thompson
Agency Producer: Emma Gooding
Production Company: Blink, London
Director: Lynn Fox
Director of Photography: Ian Foster
Producer: Nick Glendinning
Editorial Company: Final Cut, London
Editor: Rick Russell
Post Production: Moving Picture Company, London
Sound Design: Peter Raeburn, Wave
Sound Designer: Parv Thind
Sound: Soundtree

Monday, April 23, 2007

Study exposes search spam

Everybody knows that during searching for "phentermine" you surely will find a great variety of one-page Web sites that will send you to other Web site instead of required. Thanks to that, will be generated click-through advertising revenue. It is very irritating and is not good for your profit.
Microsoft Corp. and University of California developed the way how to stop the practice of so- called "search spammers".
Prof. Baranovski’s (z.baranovsky@gmail.com) project is supposed to support advertisers in order to examine those who have the profit from the spam traffic; moreover this project will give the long and health life to the Web.
This project is going to have review at the 16th International World Wide Web Conference in Banff, Alberta this May.
The main topic is so-called redirection spam; actually the problem is that when user clicks on uniform resource locator (URL) he gets automatic redirect to different URL and receives advertising from there.
Let’s look at one example: you go to orbitz.com, a popular travel services site, and there you find 5 layers which are located between lawful advertisers; it appears that advertising goes from a syndycator that have purchased space on aggregator’s high-traffic Web pages.
As a matter of fact, Web spammers sell traffic to aggregator and give them opportunity to go to the millions pages in order such products as ringtones or prescription drugs find costumers. There is also another mechanism that also distributes URLs – inserting on blog of a user as comment.
When some link is clicked you get redirection to other page, brining benefit back to its controller through pay-per-click advertising. Such company as Google Inc. offers that thanks to AdSense program.
But after appearing Web page analysis and new spam detection it is possible to reduce redirection chains.
Among four unique Blogspot.com URLs that were found in the top 50 were spams. "Splog" – is the blog that made for marketing purposes.
According to other study, it was found out that domain topsearch10.com is responsible for 22-25% of all the spam that were detected during the research.
The two blocks of Internet protocol (IP) addresses were narrowed down in order advertisements go to the pages of spamers. It is alike the bottleneck, the most convenient point where layer can attack searched spam.
It is obvious that advertisers should be more attentive to the places where their ads are.
It is also clear that advertisers' money play the main role in developing spam industry that in turn lower the quality of content and productivity of Web.

Friday, April 20, 2007

Retractable banner stands is an exclusive way of endorsement

Retractable banner stands is an attractive and convenient medium to showcase your products and messages to an audience. It is one of the most popular types of banner stands. Banner stands are basically the medium to advertise your products, to express your ideas and views. Infact, every business needs publicity and so it is also one of the easiest accessible medium to promote your business. There are various types of banner stands available in the market, some are custom banners, scrolling banners, horizontal banner display, double sided banner stands but retractable banners stands has an advantage that is portable, flexible and easy to use and carry. It is also called roll-up banners as you can fold it up and pack it to take away at the end of day.

The retractable banner stands is perfect for trade show displays, because the printed graphic is stored inside the base and assembling it is easy and takes very less time. Infact, the set up time for this stand is not much and so it gets positioned within few moments. You just have to extend the pole and raise the banner. The retractable banner stands provide transportable presentation solutions for trade show display, retail stores, restaurants, and hotels. It is also available at those places where you can find a large number of people. You can even present the display information through custom color graphics at seminars, presentations, sales promotions, events, corporate parties and many more. It is extremely light in weight and can be carried from show to show.

The retactable banner stands does not require any tools for the set up. The best feature and advantage about it is the graphics that leaves an ever lasting impression on the viewers. The graphics are always protected in a cassette. The better use of graphics shows the excellence of the designer. However, these stands are more expensive in comparison to the ordinary pole type stands. It is bit difficult to change the graphics of this banner stand. It is preferred mostly for solving the business solutions. The use of graphics makes this banner stand unique from others as some type of advertisement needs only graphical representation in the promotion of products and businesses. The cassette in which the graphics are stored has to kept safely for future references. It is a wise choice to opt for this banner stand.

Retractable banner stands are perfect mode of displaying and promoting your products, services and businesses. Through this medium a large number of people will be aware of the new stuffs in the market by the advertisement you did for the promotion. If you want to use retractable banner stands for the promotion of your own business, then you can hire those professionals who will make such banner stand for you in your desired way. The charges are bit costly for this but no matters if you are in need of this then you can bear it. The display of information through this type of banner stand is more stylish and elegant in look. Even you can use this stand in exhibitions. It attracts a large number of audiences and in this every other person will come to know about your advertisement.

Labatt Blue Light - Come On Up

Come On Up



Agency: TAG at McCann Erickson NY
CCO: Joyce King Thomas
ECD:Craig Markus
AD: Tracey Smith
Agency producer: Toni Lipari
Production Company: Thomas Thomas Film, London
D.P.: Bob Pendar Hughes
Director: Kevin Thomas
Editor: Jason MacDonald, Cosmo Street
Music: Human

If it didn't exist, you'd have to invent it - FIAT panda

Panda 100HP "Colombo"



Agency: Leo Burnett Italy
Director: Sebastian Strasser

Thursday, April 19, 2007

Should 75% of search results really come from one company?







Agency: Fallon — London
Creative: Ali Alvarez, Nicolas Randall
Creative Director: Micah Walker
Agency Producer: Dionne Jackson
Director: Kalle Haglund
Director of Photography: Tim Bret-Day
Producer: Bart Yates
Editor: Tony Kearns
VFX: The Mill — London
Engineer: Aaron Reynolds
Engineering: Wave

Lynx 'Bom Chicka Wah Wah' Teacher TV advert

Bom Chicka Wah Wah



Funny new Lynx (Axe) ad shown on TV.







Agency: BBH

See www.utalkmarketing.com for more like this.

25 Reasons You Might Be A Hardcore Graphic/Web Designer





25 Reasons You Might Be A Hardcore Graphic/Web Designer

(In no particular order)

1. You’ve almost rear-ended the car in front of you because you were analyzing a font on a billboard.

2. You get pissed when a free Photoshop brush you download is less than 1000px in size.

3. You’d rather study the paisley pattern on your boyfriend/girlfriend’s shirt than listen to what he/she has to say.

4. You can use keyboard shortcuts at light speed, blindfolded, but you can’t type a paragraph of text without staring at the keyboard.

5. You’ve had “Software Nightmares,” when you’ve been working way too much.

6. You consider meals interruptions.

7. You’ve learned your lesson and stopped using the word “final” in any file name when saving.

8. You clean your keyboard more often than you wash your car.

9. You’ve intentionally given up trying to explain your projects to non-designers.

10. You see CMYK and RGB like Neo sees the Matrix.

11. You’d rather organize your desktop than your sock drawer.

12. When you heard that Adobe was acquiring Macromedia, you had a Design Orgasm.

13. When you look at Album art all you see are grunge Photoshop Brushes. (Then you see the album art a couple minutes later)

14. You’ve Photoshopped out a watermark for a comp or mock-up.

15. You’ve actually $paid for a font.

16. You’ve totally slaughtered a great design concept because the client thinks he/she knows best. (everyone thinks they are a designer)

17. The amount of words you’ve written with a sharpie labeling burned discs total more than the amount of words you’ve read in novels.

18. You’ve had to explain to a client that a layered file wasn’t part of the deal.

19. You’ve kept a ragged concert ticket just so you could scan it.

20. You’ve nicknamed the OSX spinning wheel. (and not affectionately)

21. You bookmark a resource more often than you have a fun night out on the town.

22. You’ve intentionally overbid a project because you can sniff out a bad client from a mile away.

23. You can’t go to a restaurant without secretly critiquing the menu design.

24. You have an amazingly huge font collection, and an amazingly short temper.

25. If you had a penny for every mouse click, you would have been a trillionaire 3 years ago.

Thursday, April 12, 2007

The Apple Ipod Mini

This is because harddrive space is so much important for Apple iPod users, the original Apple iPod have so lots space available to the user of about forty winks* gigabytes. This amount of space can store more than five hundred thousand songs. Aside from this, the prime Apple iPod too has a longer batch life.

However, criticizers should consider the frame of the Apple iPod mini. It is slender and is more styled, that which made it seem more functional and more attractive to the tabs and has a more ergonomic feel to the fingers. To largest people, it would not be the ideal piece player, but to the 99,000 or so Apple iPod mini clients, they beg to disagree.

The Too Sexy Apple iPod Mini


The Apple iPod mini is compared to a US$ 1,200 purse from Chanel. This is being the US$ 249 Apple iPod mini, with its variety of five colors, brings out class and transcendent.

It has an anodized figure made of aluminum and weighs about 3.6 ounces. It measures about 2 inches in width, 3.6 inches in point, and only about half an inch in thickness. It does not look analogous it at first glance, but the Apple ipod mini is almost like a stalky* than the original Apple iPod.

It is also silky to the touch and smooth. It also fits wonderfully in your gift. This is the reason for the premium price tag.

The Apple iPod mini still has no external moving parts. You will notice that underneath the smaller 1.67-inch LCD screen lie the shiny touch-sensitive and highly ergonomic Click Circuit. This Click Wheel is the one which covers the Apple iPod mini's auxiliary controls. The control's buttons are located on the pad itself. This is much different than the early Apple iPod's four occupation buttons that is located above the scroll pad.

Anyone who is familiar with the software for the iPod knows about the seamless integration of iPod with iTunes. In no time, you would be cruising with the nutcake.

The Apple iPod mini notices pure resembling definitely as other newer generation Apple iPods. It now unvaried packs a batch being of 8 hours. The original Apple iPods have a longer battery heart.

Besides the smaller sensible dimensions and the new warm minimalist choices of color, which can be gold, silver, pink, green and dismal. A major difference optical between the original Apple iPod and the Apple iPod mini is the harddrive spaciousness capacity.

The Apple iPod mini has a tiny Hitachi harddrive that can dominance about four gigabytes of song. Piece files interpolate AAC, Audible, MP3, WAV and AIFF. This is enough storage for a number of Apple iPod mini customers.

Apple iPod clients usually prefer to convey an entire library of song any go of the day. Ratherish than manually raring and transferring set songs to the Apple iPod mini. The Apple iPod mini can only hold as much as a prime of the drowse gigabytes music set.

The Apple iPod mini also has contrivances that constitute the earbuds, a USB 2.0 cable and a FireWire denude connector, an AC adaptor, a belt wallop, and the Apple iPod mini software.

The Apple iPod mini could have bygone more lenient by adding a dock or armband to teh package.

The US$ 29 armband is a great help for joggers who want to hearken to good music while jogging suit and shifting the very lightweight and effectively skip-free Apple iPod mini.

Conclusion

To summarize, the Apple iPod mini has a sleek styling, it is a small capacity and has an excellent integrated Click wheel. It has a possible hardship to the user, though, that is the ransom per megabyte which is much higher as compared to the original Apple iPod..

ZenZui Demonstration Video




ZenZui: conceived in the research lab by experts in human-computer interaction and data visualization, and refined over three years of development, ZenZui represents an entirely new way to discover and consume the mobile web. With ZenZui, your phone screen is a portal into your own customized Zoomspace, an information landscape of personalized, cached content that we call Tiles because they reflect your lifestyle. Using a single thumb, you fly in and out of your Zoomspace -- two simple taps gets you directly to any Tile. Through some clever engineering, we constantly refresh your Tiles in the background, so they're always fresh, available, and ready to be Zoomed.

Mobile browsing no longer needs to be a slow and painful experience. ZenZui: Choose your Tiles. Stop Surfing. Start Zooming.

Toyota Prado COMMERCIAL

Ice Sculptures



Agancy: Saatchi and Saatchi

Tuesday, April 10, 2007

(video) Axe Boost - Extra Sexual Perception

Extra Sexual Perception - new AXE shower gel




Agency: BBH — New York
Group Creative Director: William Gelner
Copywriter: Adam Reeves
Art Director: Jon Randazzo
Agency Producer: Melissa Bemis
Production Company: Partizan
Director: Traktor
Editorial Company: The Mill — New York

Wednesday, April 4, 2007

Melbourne International Comedy Festival



Agency: GREY WORLDWIDE MELBOURNE

Body by Dance - Nike Women



Agency: Madre — Buenos Aires
Creative Director: Madre
Copywriter: Madre
Art Director: Madre
Agency Producer: Madre
Production Company: Rebolucion
Director: Luciano Podcaminsky
Producer: Patricio Alvarez Casado
Editor: Diego Panich
VFX: Cinecolor — Buenos Aires
Sound: La Casa Post
Sound Composer: Gustavo Santaolalla, Adrian Sosa
Music Artist: Debi Nova

Tuesday, April 3, 2007

Greenpeace campaign "Stop Whaling"

Greenpeace campaign "Stop Whaling"




Agency
: Saatchi and Saatchi, Poland
Art Director: Bożena Ślaga
Copywriter: Radosław Kotapka
Creative Director: Max Olech