Commercial advertising media can include wall paintings, billboards , street furniture components, printed flyers, radio, cinema and television ads, web banners, web popups, skywriting, bus stop benches, magazines, newspapers, video advertisement blogs, town criers...
Apple has begun sending out posters to a limited set of journalists to promote the upcoming computer. The posters give a look into the distinct design of the workstation and have an interesting description of the computer’s creation imprinted on them.
Ad Campaign: Euronews (Pure) Advertiser: euronews Agency : FFL Paris Agency managers: Fred & Farid, Nathalie Chopra, Brune Failliot Creative director: Fred & Farid Copywriter: Julien Boulard Artistic director: Julien Boulard Managers of Advertiser: Philippe Cayla - Michael Peters – Olivier de Montchenu - Walid Chamak - Nathalie Champagne – Elena Calamo Specchia TV production: Robin Accard – Laure Scalbert Production: Guerrilleros Production Media strategist : Pascal Crifo (FFL Media) Number of films: 3 Duration: 30 and 20 seconds
For 15 years, euronews has been fighting to broadcast accurate, verified information without any kind of bias. In January 2007, euronews joined forces with the independent agency FFL Paris (Fred & Farid) to combine its global media experience with that of a global communications agency to assess the strategic direction of the news channel. The purpose of the new platform is to highlight the relevance of the euronews model and demonstrate that prioritising facts over perspectives is a virtue at a time when society is experiencing increasing media corruption. In this era of the "citizen journalist ", euronews has adopted the crucial task of ensuring every European citizen is quickly made aware of the facts he needs to form his opinion of the world.
Consequently, the new brand platform of euronews boasts a distinct and unique model in a highly competitive news universe: - No studio, no anchormen for a unique and immediately identifiable style; - A European, and therefore, a different outlook on the world; - A multilingualist approach enhanced by the introduction of an eighth language in 2008, Arabic; - An editorial policy of broadcasting accurate and verified information.
The philosophy of euronews: "At euronews, we think that to systematically adopt a sensationalist approach to information coerces and distorts the judgement of television viewers. At euronews, we believe in human intelligence, and we think that the role of a news channel is to provide every individual with sufficient material for him to form his own opinion of the world. “Journalism is not about bias; it is about transcribing reality with pure objectivity."
From this point on, every element of the re-branding process (the signature, the logo, the communications campaign and the media strategy) will advance reinforce the euronews promise.
Advertiser/Client: SAMSUNG TESCO Product/Service: HOMEPLUS SUPERMARKET Entrant Company, City: CHEIL WORLDWIDE, Seoul Country: KOREA Advertising Agency, City: CHEIL WORLDWIDE, Seoul Country: KOREA Executive Creative Director: Ina Choi Creative Director: Yooshin Lee Copywriter: Jungho Hwang / Sua Lee Art Director: Kangwook Lee / Chaehoon Lee / Yooho Lee / Sanghun Yoo Illustrator: Bom Communication
Apple has begun sending out posters to a limited set of journalists to promote the upcoming computer. The posters give a look into the distinct design of the workstation and have an interesting description of the computer’s creation imprinted on them.
