Case study: Helen Marlen by Madcats Agency

The largest Ukrainian retailer of premium designer clothes Helen Marlen Group received a new positioning and corporate style. The Kiev branding agency Madcats Agency worked on the new brand platform.

The Madcats Agency team retained the Helvetica font that Helen Marlen used for more than 20 years, but chose its new version - Helvetica Neue Bold. A couple of it added an expressive Caslon 540.