The challenge for the agency was to develop a global campaign to support a true key resonant insight for the target: “when you check your perspiration, you lose the girl”. The commercial was shot by Traktor. It tells us the story of a guy that couldn’t help checking his sweat every time he met a girl.
Product: Axe Dry Sharp Focus
Agency: Vegaolmosponce, Buenos Aires
Executive Creative Director: Bruno Tortolano
Creative Director: Joaquin Cubriaа
Art Director: Roberto Carsillo
Copywriter: Jose Silva
Director: Hernán Ponce
Prod. Co.: Pioneer Productions (Argentina), TRAKTOR (Sweden)
Country: Argentina
CLIENT SERVICES DIRECTOR: VANINA RUDAEFF
BRAND DIRECTOR: NESTOR FERREYRO
BRAND PLANNING DIRECTOR: DIEGO LUQUE
BRAND EXECUTIVE: PABLO AJURIA
CLIENT: PABLO GAZZERA / TOMAS MARCENARO/SANTIAGO HUNT / FERNANDO LARATRO
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