Study exposes search spam

Everybody knows that during searching for "phentermine" you surely will find a great variety of one-page Web sites that will send you to other Web site instead of required. Thanks to that, will be generated click-through advertising revenue. It is very irritating and is not good for your profit.
Microsoft Corp. and University of California developed the way how to stop the practice of so- called "search spammers".
Prof. Baranovski’s (z.baranovsky@gmail.com) project is supposed to support advertisers in order to examine those who have the profit from the spam traffic; moreover this project will give the long and health life to the Web.
This project is going to have review at the 16th International World Wide Web Conference in Banff, Alberta this May.
The main topic is so-called redirection spam; actually the problem is that when user clicks on uniform resource locator (URL) he gets automatic redirect to different URL and receives advertising from there.
Let’s look at one example: you go to orbitz.com, a popular travel services site, and there you find 5 layers which are located between lawful advertisers; it appears that advertising goes from a syndycator that have purchased space on aggregator’s high-traffic Web pages.
As a matter of fact, Web spammers sell traffic to aggregator and give them opportunity to go to the millions pages in order such products as ringtones or prescription drugs find costumers. There is also another mechanism that also distributes URLs – inserting on blog of a user as comment.
When some link is clicked you get redirection to other page, brining benefit back to its controller through pay-per-click advertising. Such company as Google Inc. offers that thanks to AdSense program.
But after appearing Web page analysis and new spam detection it is possible to reduce redirection chains.
Among four unique Blogspot.com URLs that were found in the top 50 were spams. "Splog" – is the blog that made for marketing purposes.
According to other study, it was found out that domain topsearch10.com is responsible for 22-25% of all the spam that were detected during the research.
The two blocks of Internet protocol (IP) addresses were narrowed down in order advertisements go to the pages of spamers. It is alike the bottleneck, the most convenient point where layer can attack searched spam.
It is obvious that advertisers should be more attentive to the places where their ads are.
It is also clear that advertisers' money play the main role in developing spam industry that in turn lower the quality of content and productivity of Web.

Google Video Ads

The scope of advertising just got a further boost with Google making more in-roads possible for big time advertisers making use of Google video ads. A recent announcement by Google declares that the search engine has made organized the play video for effective use of money spent on marketing through visual media more worthwhile; with Google videos now coming with a Google Video Store model that it has now started using. Google video ads have a major share in the online marketing segment and its click-to-play category of video ads form a substantial chunk of the site’s AdWords content network; thus, what the site has given the online media industry is Adwords videos in plentiful now.

In its latest launch declaration, Google video ads were extended towards all those advertisers of AdWords conducting business in the US, Canada and Japan with further expansion plans to include the rest of the world. Apart from the common advertising options in Google AdWords, like the click-to-play Google video ads, there will be the factor of competition from AdSense and other advertising segments for placement on these sites. For all advertisers that have invested in marketing of their products by running simple text link or image ads, the response of viewers towards Google video ads has been instantaneously powerful, video being a visual and more captivating medium. Thus, Google video ads are now all set to raise the outreach of online publishers and advertisers alike.

The click-to-play variety of Google video ads is expected to be targeted by keyword, like the normal Google AdSense system, or possibly through the Google site targeting system; this factor depends largely on the sum that the advertiser pays. Recently in the news at a large press conference held in New York, Google spokespersons made the channel’s intention on making video available for advertisers choosing their site option for targeting traffic and potential online consumers. Google video ads were pitched to being Google’s biggest move so far into the rapidly developing field of brand advertising, and the site representative further added that Google would possible even allow publishers to use its AdSense network to display targeted video ads. These advertising spots, Google video ads representative’s claimed, can be for as long as two minutes with the site only charging the Google video ads producers if a web user clicks through to an advertiser’s website. Those businesses interested in making online marketing pitches have the option from Google video ads publishers to pay per 1,000 impressions. Thus, this comes as a welcome break for all local advertisers who mostly rely on commercial spots on television or radio and have yet to explore the full reach of search engine marketing using keyword correlation strategies, that has come up in a big way, thanks to sites like Google opening more possibilities for them. This is especially true of Google video ads that are in the category of click-to-play, which can be either targeting to one particular geographical region or targeting towards an entire nation or just at a local level for more specific target audience reach.

By: John Cecil