Thursday, August 30, 2007

Welcome to Leopard video

Wednesday, August 29, 2007 Inks Multi-Year Advertising Agreement with Google Inks Multi-Year Advertising Agreement with Google

Exclusive advertising deal connects with hundreds of thousands of advertisers

ATLANTA and MOUNTAIN VIEW, Calif. (August 28, 2007) - and Google (NASDAQ: GOOG) announced an agreement today that enlists Google’s AdSense™ advertising program to deliver site targeted advertising to

Through this collaboration, the AdSense service places contextually relevant ads alongside content, allowing both small and large advertisers to target specifically and connect with high quality content and traffic. Under the terms of the deal, Google will serve as the exclusive provider of auction-based text advertisements throughout

"At, our mission is laser-focused on providing up-to-the-minute news and information to our users," said David Payne, senior vice president and general manager of "Our new relationship with Google will deliver relevant ads to our users, enhancing their overall experience on We look forward to a successful partnership."

" is an important and respected news source, and we’re pleased to enhance the reader experience through the targeted placement of relevant ads," said Marc Leibowitz, Google’s director of strategic partnerships. "By connecting to our valuable base of advertisers, our AdSense program provides an effective and efficient way to monetize quality online content, ultimately benefiting readers, advertisers, and"

Google offers publishers a simple way to monetize their content by connecting them with hundreds of thousands of advertisers. With a variety of ad formats including text, image and video, AdSense gives advertisers the ability to communicate their messages in compelling ways and allows publishers to customize the look and feel of their sites to give consumers the best possible online experience. AdSense has a number of targeting options so publishers can maximize their revenue potential and advertisers can effectively meet their campaign goals no matter their budget. Site targeting, a feature of AdSense available to all program participants, helps publishers earn even more revenue by connecting them with new advertisers who are willing to bid a higher cost-per-thousand impressions for space on their site.

About is the world's No. 1 destination for online and wireless news, garnering the greatest audience share among current events and global news sites. Launched in 1995, draws from the resources of CNN Worldwide and its many partners to provide consumers with the most enriching, immediate interaction with news anywhere, seamlessly combining articles, videos, images, interactive features and user-generated content.’s news video offering - both live and on-demand - is unparalleled on the Web.’s recent awards include an Edward R. Murrow award, a National Headliner award and two EPpy awards.

About Google Inc.
Google's innovative search technologies connect millions of people around the world with information every day. Founded in 1998 by Stanford Ph.D. students Larry Page and Sergey Brin, Google today is a top web property in all major global markets. Google's targeted advertising program provides businesses of all sizes with measurable results, while enhancing the overall web experience for users. Google is headquartered in Silicon Valley with offices throughout the Americas, Europe and Asia. For more information, visit

Lion by Ogilvy & Mather

Agency: Ogilvy & Mather
Tagline: Water, air, life
Original Tagline: L'eau, l'air, la vie
Creative Director: Christian Reuilly
Director: Jean-Paul Goud
Production: La Pac

Gmail: Behind the Scenes (Final Cut)

A compilation of clips submitted by Gmail fans as part of our collaborative video project. Selected from over 1,100 clips from fans in more than 65 countries. Learn more at

Monday, August 27, 2007

jbs underwear

Michel Gondry Levi's Commercial

agency: Bartle Bogle Hegarty (BBH), London
Creative director: John Hegarty
Producer: Phillipa Crane
Copywriter: Nick Worthington
Account executives: Gwyn Jones, Katie Lord
Producer: Julie Fong
Executive producers: Toby Courlander, Pete Chambers, Georges Bermann
Cinematographer: Tim Maurice-Jones
Art director: John Gorse
Director: Michel Gondry
Production designer: Robbie Freed
Costume designer: Jean-Marc Mirete
Make-up: Gina Monaci
Casting directors: Gabrielle Sherry (LA), Pat Golden (NYC)
Production managers: Tia Dobi, Ellen Warren
Assistant director: Jerry Simer
Editor: Russell Icke at The Whitehouse, London
Music: “Novelty Waves” by Biosphere, Denmark
Tupelo Jereme - Heroine
Rodney Eastman - Hero
Robert Van Leer - Chemist
Kate Flanagan-Hall - Mother
Reneé Olstead - Young Girl
Miranda Smithe - Teenager
Production company: Partizan Midi Minuit
Released 1994

Blog action day

What would happen if every blog published on the same topic on the same day? Blog Action Day aims to find out. On October 15 2007, bloggers around the world unite for one day to change the conversation. To find out more and get involved visit

Thursday, August 16, 2007

Banned xbox 360 Ad

This is the xbox 360 that will not air.
im not sure why. but i dont think it was approved.

Bacardi Commercial

Pub Bacardi (Pong) via Koreus

Making of McDonald's BBQ Horse Advert

This shows the behind the scenes filming of the McDonalds BBQ advert, in which a BBQ runs around to the black beauty theme.

Agency: Leo Burnett
Production: Blink
Director: Simon Willows

Wieden + Kennedy for honda "Hondamentalism Powerboat"

Agency: Wieden + Kennedy, London
Agency Producer: Caroline Connor
Production Company: Factory Films, London
Director: Borkur
Producer: Laura Kanerick
DP: August Jakobsson
Editor: Tom Lindsay

social ads: Choice FM - Stop The Bullet

Stop The Bullet. Kill the gun.

Agency: Abbott Mead Vickers BBDO, London
Creatives: Gary Walker, Huw Williams
Agency Producer: Yvonne Chalkley
Production: Therapy Films, London
Director: Malcolm Venville, Sean de Sparengo
Producer: Barry Hughes, Nicola Simms
DP: Stuart Graham
Editing House: Final Cut, London
Editor: David Webb
Post Production: The Mill, London
Flame Artist: Leon Woods
Telecine: James bamford
Sound Production: Wave Recording Studios, London

Wednesday, August 15, 2007

Playing Heinz Baked Beanz: Some thing never change

A new spot via DDB Melbourne.

Advertising Agency: DDB Melbourne, Australia
Creative Director: Michael Faudet
Creatives: Michael Davey and John Akritidis
Agency Producer: Naomi Ingleton
Director: Steve Saussey
Producer: Katrina Maw
Production Company: Film Construction
Editor: Nigel Kari kari, Digital Pictures, Melbourne
Casting: Lesley Burgess
DOP: Daniel Ardilley

video ads: Heineken DraughtKeg

Client: Heineken
Agency: Berlin Cameron United
Executive Creative Director: Ewen Cameron
Creative Director: Jason Peterson
Art Director: Anthony Sperduti
Copywriter: Jeremy Hutchison
Head Of Production: Dane Johnson
Agency Producer: Cheri Anderson
Production Company: RSA
Director: Carl Erik Rinsch
President: Jules Daly
Executive Producer: Marjie Abrahams
Producer: Mark Walejko
VFX: Digital Domain
VFX Executive Producer: Karen Anderson
VFX Producer: Chris Fieldhouse
VFX Supervisor: Jay Barton
CG Supervisor: Aaron Powell
VFX Coordinator: Stephanie Escobar
Modeler: Robert Valdivia
Modeler/Rigger: Carlos Anguiano
Modeler/Animator: Justin Lloyd
Animator: Marc Perrera
Roto Artist: Hilery Copeland, Josh Johnson, David Wu, Karin Last
Lead Flame Compositor: Dave Stern
Flame Compositor: Pilon Lectez, Kevin Ellis
Nuke Compositor: Krista Benson
Tracking Artist: Scott Edelstein, Montu Jariwala
Editorial Company: Whitehouse
Editor: Rick Lowely
Assistant Editor: Jacob Kuehl
Producer (Editorial): Justin Kumpata
Music: Robot Repair
Composer: Kael Alden, Doug Darnell

video ads: Happiness Factory The Movie

Client: Coca-Cola
Agency: Wieden + Kennedy, Amsterdam
Executive Creative Director/CW: Al Moseley
Executive Creative Director/AD: John Norman
Art Director: Hunter Hindman
Copywriter: Rick Condors
Agency Producer: Sandy Reay
Agency Executive Producer: Tom Dunlap
Production Company: Psyop
Director: Todd Mueller, Kylie Matulick, Andreas Hoffman
Executive Producer: Boo Wong, Alvaro Weber, Kate Gibson
Producer: Mariya Shikher, Alvaro Weber, Kate Gibson
Editor: Ken Rosenberg
Post Production: Joint & Psyop
Audio Post: Sound Lounge
Live Action Production: Seven Senses Madrid
Director of Photography: David Carretero
Music: Human
Sound Design: Amber
Sound Designer: Bill Chesley

Print Newspaper Advertising — Winners, Grand-Prix

Advertising Agency: Lowe Bull , Cape Town, South Africa
Creative Director: Kirk Gainsford
Creative Director: Alistair Morgan
Art Director: Brian Bainbridge
Copywriter: Simon Lotze
Photographer: Corbis Images

Tuesday, August 14, 2007

Print: TreeUtah: Hammock


Plant a tree. See what it grows into.

Advertising Agency: Richter7, Salt Lake City, USA
Creative Director: Gary Sume/Ryan Anderson
Art Director: Ryan Anderson
Copywriter: Gary Sume
Photographer: Tyler Gourley

National Youth Anti-Drug Media Campaign: Friends Aren't Disposable

Drug Media Campaign

Agency: Campbell Mithun
Chief Creative Officer: Jonathan Hoffman
Creative Director: Vinny Matassa,
Joe Stefanson
Art Buyer: Kat Dalager
Photographer: Bob Stevens


Balloon Girl

Client: Elle Macpherson Intimates
Agency: The Names Agency
Creative Director: The Glue Society
Production Company:
Director: The Glue Society
Executive Producer: Maya Brewster,
Gregg Carlesimo
Producer: Alec Sash
Director of Photography: Anthony Wolberg
Editorial Company: Outpost Digital
Editor: Ron Patane
Post Production: Outpost Digital

Wednesday, August 8, 2007

video ads: Samsonite Spiner Commercial

ads article: There Are 12 Kinds of Ads in the World

In 1978, Donald Gunn was a creative director for the advertising agency Leo Burnett. Though his position implied expertise, Gunn felt he was often just throwing darts—relying on inspiration and luck (instead of proven formulas) to make great ads. So, he decided to inject some analytical rigor into the process: He took a yearlong sabbatical, studied the best TV ads he could find, and looked for elemental patterns.

After much research, Gunn determined that nearly all good ads fall into one of 12 categories—or "master formats," in his words. At last year's Clio Awards, I saw Gunn give a lecture about these formats (using ads mostly from the '70s and '80s as examples), and I was fascinated by his theory. I soon found myself categorizing every ad I saw on TV. It was a revelation: The curtain had been pulled back on all those sly sales tactics at the heart of persuasive advertising.

This slide show presents some recent ads exemplifying each of Gunn's 12 basic categories. With a little practice, you, too, will be ticking off the master formats during commercial breaks.

Video version for this story HERE

Prometeus - The Media Revolution

Man is God.
He is everywhere, he is anybody, he knows everything.
This is the Prometeus new world.
All started with the Media Revolution, with Internet, at the end of the last century.
Everything related to the old media vanished: Gutenberg, the
copyright, the radio, the television, the publicity.
The old world reacts: more restrictions for the copyright, new laws against non authorized copies. Napster, the music peer to peer company is sued.
At the same time, free internet radio appears;
TIVO, the internet television, allows to avoid publicity; the Wall Street Journal goes on line; Google launches Google news.
Millions of people read daily the biggest on line newspaper. Ohmynews written by thousands of journalists; Flickr becomes the biggest repository in the history of photos, YouTube for movies.
The power of the masses.
A new figure emerges: the prosumer, a producer and a consumer of information. Anyone can be a prosumer.
The news channels become available on Internet.
The blogs become more influential than the old media.
The newspapers are released for free.
Wikipedia is the most complete encyclopedia ever.
In 2007 Life magazine closes.
The NYT sells its television and declares that the future is digital. BBC follows.
In the main cities of the world people are connected for free.
At the corners of the streets totems print pages from blogs and digital magazines.
The virtual worlds are common places on the Internet for millions of people.
A person can have multiple on line identities.
Second Life launches the vocal avatar.
The old media fight back.
A tax is added on any screen; newspapers, radios and televisions are financed by the State; illegal download from the web is punished with years of jail.
Around 2011 the tipping point is reached: the publicity investments are done on the Net. The electronic paper is a mass product: anyone can read anything on plastic paper.
In 2015 newspapers and broadcasting television disappear, digital terrestrial is abandoned, the radio goes on the Internet.
The media arena is less and less populated. Only the Tyrannosaurus Rex survives. The Net includes and unifies all the content. Google buys Microsoft. Amazon buys Yahoo! and become the world universal content leaders with BBC, CNN and CCTV.
The concept of static information - books, articles, images - changes and is transformed into knowledge flow.
The publicity is chosen by the content creators, by the authors and becomes information, comparison, experience.
In 2020 Lawrence Lessig, the author of 'Free Culture', is the new US Secretary of Justice and declares the copyright illegal.
Devices that replicate the five senses are available in the virtual worlds. The reality could be replicated in Second Life.
Any one has an Agav (agent-avatar) that finds information, people, places in the virtual worlds.
In 2022 Google launches Prometeus, the Agav standard interface.
Amazon creates Place, a company that replicates reality. You can be on Mars, at the battle of Waterloo, at the Super Bowl as a person. It's real.
In 2027 Second Life evolves into Spirit. People become who they want.
And share the memory. The experiences. The feelings. Memory selling becomes a normal trading.
In 2050 Prometeus buys Place and Spirit. Virtual life is the biggest market on the planet. Prometeus finances all the space missions to find new worlds for its customers: the terrestrial avatar.
Experience is the new reality.

Voice: Philip K. Dick Avatar.
Date: 6th April 2051
Lugar: desconocido

Creative ads from Google

New google ads

Tuesday, August 7, 2007

video ads: Viva Viagra

New commercial for Viagra

About viagra:
Sildenafil citrate, sold under the names Viagra, Revatio and under various other names, is a drug used to treat male erectile dysfunction (impotence) and pulmonary arterial hypertension (PAH), developed by the pharmaceutical company Pfizer. Its primary competitors on the market are tadalafil (Cialis), and vardenafil (Levitra).

Monday, August 6, 2007

print ads: DeBeers - Superbowl

DeBeers: Superbowl
Miami Ad School
Advertising School: Miami Ad School Europe
Copywriter: David Aronson

video ads: Green Tea Partay from Smirnoff Raw Tea

The official sequel. West Coast response to East Coast video.

BRANDS: Smirnoff Raw Tea
Agency: J Walter Thompson, New York
Co-President/Chief Creative Officer: Ty Montague
Executive Creative Directors: Andrew Clarke/Jeremy Postaer
Creative Director/Copywriter: Chris Maiorino
Copywriter: Scott Bell
Director of Production: Jill Rothman
Producer: Joel Jeffords
Digital Strategist: Rachel Clarke
Director of Emerging Media: David Rosenberg
Production Manager: Debbie Gleason
Production Company: Rockhard Films, West Hollywood
Executive Producer: Lorraine Kraus
Head of Production: Amanda Fox
Director: Marc Klasfeld
Producer: Nicole Acacio
Director of Photography: Barry Norwood
Art Director: Dana Wald
Offline Editor: Richard Alarcon
Online: Skulley FX
Telecine: Company 3: Dave Hussey
Visual Effects: Skulley FX
Music: Suited 'N Booted Music, Inglewood

video ads: Sony Blu-ray Disc Advert

Here’s Brett Foraker’s new Sony Blu-ray Disc commercial.
The advert was filmed on location in Hungary within a working industrial chimney, with all shots taken in the absence of any form of natural light. A bank of lasers capture the action of gladiators battling futuristic robo-cops and suped-up motor cars being dropped from a sheer height (hence the industrial chimney).

DIRECTOR: Brett Foraker
PRODUCER: Annabel Ridley
PRODUCTION CO: RSA Films Ltd (London)
AGENCY: Fallon London
CREATIVE: Lawrence Seftel
EDITOR: Adam Rudd @ Final Cut
POST PRODUCTION: The Moving Picture Company
TELECINE Jamie Wilkinson - The Mill


Friday, August 3, 2007

Arnet Broadband: Bald 1/5 and 2/5

A bald guy in a fundraising campaign for hair asks people to join the broadband plan.

Agency: Santo, Buenos Aires, Argentina
Executive Creative Director: Sebastian Wilhelm; Maximiliano Anselmo
Creative Director: Pablo Minces
Art Director: Maximiliano Anselmo, Luis Ghidotti
Copywriter: Pablo Minces, Matias Ballada de Saint Robert
Agency Producer: Facundo Perez, Marcelo Kelez
Account Supervisor: Santiago Sarni
Advertiser’s Supervisor: Viviana Conte, Sara Estrada
Production Company: Wasabi Films, Buenos Aires, Argentina
Director: Diego Kaplan
Producer: Chino Zayas, Martin Saralegui
Music - Artist/Title: CCCI
Post Production: Che Revolution Post

Thursday, August 2, 2007