Showing posts with label viral video. Show all posts
Showing posts with label viral video. Show all posts

Wednesday, March 10, 2010

viral ads: BMW S1000 RR. Dinner for RR

From zero to 100km/h (62 mph) in just 2.9 seconds sounds very nice. But would that help in our XXXL-experiment ?
Don't try this at home with your dishes. Or your mom's ones.
Go to http://fb.me/BMW.Motorrad and become a fan BMW Motorrad on Facebook if you want to share your passion and experiences.

Tuesday, May 13, 2008

Levi Strauss Scores Viral Gold With Back-Flipping Jeans Clip

The hottest video on YouTube right now showcases a handful of agile hipsters effortlessly hopping, leaping and even back-flipping into their jeans.

Amateur videos of friends performing such stunts are common enough on YouTube, but this video is the work of professionals.

"We didn't want to overtly brand it as Levi's," said Erica Archambault, head of public relations at Levi Strauss, who confirmed Friday that the company is behind the viral video. "We wanted people to discover it on their own."

The acrobatic "Guys backflip into jeans" video (embedded, right) was created to promote Levi's line of zipperless, button-fly jeans.

First uploaded Monday, the video has clocked a staggering 1.4 million views this week, garnering it YouTube's coveted "most viewed" spot. It's the kind of viral hit that ad agencies and their clients have been cooking up ever since Burger King scratched out an internet hit with its subservient chicken website in 2004.

Levi Strauss worked with San Francisco-based advertising company Cutwater to produce the video, which was shot in March.

The amusing, eye-popping stunts seen in the two-minute short were done by a troupe of performers who relied on their break-dancing skills to catapult themselves into the jeans.

Archambault insists no special trickery was used during shooting. Each performer wore silk boxers and used heavily starched jeans to help complete the trick.

The video snagged a red flag by Gawker writer Nick Douglas, who pointed out Thursday that the video bore a striking resemblance to a viral video of a guy catching sunglasses on his face. That video, similarly posted anonymously on YouTube, was eventually revealed to be a marketing clip by creative teams Cutwater and Feed Company for <span style="font-weight:bold;">sunglasses company Ray-Ban.

Friday, September 21, 2007

Ooma’s First Viral Video


New consumer VOIP service Ooma officially launched yesterday and began selling units on their website. See additional coverage from Dean Takahashi and Adweek.

They also released their first (drug induced?) viral video to promote the service, which I have embedded above. The video was conceptualized by Ashton Kutcher, the company’s creative director (hear our interview with Kutcher and CEO Andrew Frame here). Kutcher’s production company, Katalyst Films, produced it.

The company says the video is loaded with symbolism, and the meaning will become clearer over time as more videos are released in the series. Whatever it is, it’s entertaining.

Get one of the last ten free Oomas
The company gave TechCrunch readers fifty free Ooma systems in July. Today they say they’ll give us more to distribute to readers now - the last ten free Oomas. To win, leave a comment below and tell me WTF you think the video means, because I have no idea. The most creative answers win.

Friday, July 6, 2007

Wayne Rooney Nike Total90 Laser viral spot

The ad, for the new Total90 Laser boot, was shot at Nike's US headquarters in Oregon and shows Rooney drawing a target on to the screen of a camera, before jogging 50 yards away with a ball at his feet.

After juggling with the ball, Rooney drills it back at the camera, hitting the target with pin-point accuracy... and the camera falls to the ground under the weight of his fierce shot.