NTROPIC CREATES "VISUAL METAPHOR" IN "HOUSE OF CARDS" FOR BANK OF NY MELLON

NY, LA, SF – (October 6, 2011) – Led by Creative Directors Nate Robinson and Andrew Sinagra, the creative team at Ntropic produced an incredibly poignant and timely “visual metaphor” for the latest spot from Bank of New York Mellon entitled “House of Cards.” Collaborating closely with ad agency The Concept Farm for a second year in a row on advertising for the global financial services company, the moving new commercial features live-action, CGI, visual effects, compositing, color grading and final conform by Ntropic and is currently airing nationwide.



For Ntropic, having just launched their New York office this summer, this project was a great opportunity to utilize artists and technology in all three offices: Manhattan, Santa Monica and San Francisco. As CD Andrew Sinagra explains, while the live-action shoot of the beautiful Craftsman-style house prominently featured in the spot was shot in Malibu, the edit and coloring was completed in Ntropic’s New York office. We flew our colorist Marshall Plante to New York to work closely with the agency and client, since they were based there, which was really great. We then created the CGI in L.A., with original music and final Flame compositing completed in San Francisco. It was a true team effort at Ntropic, which is how we like to work.

The collaboration on this project with the agency and client began early on for this project as well, adds Sinagra. There isnt a lot of work out there these days with this level of visual metaphor in it. So when Nate and I saw the boards and read the brief, we jumped on it. It was very inspirational. We knew this was going to be a beautiful piece, and were so happy they asked us to contribute our talents again this year.

Nate and Andrew are artists who can make a disaster look gorgeous,notes Ray Mendez, ECD, The Concept Farm.

The Ntropic teams process and scientific approach to the art of how the cards fell was very impressive, adds Carey Cwieka, Director of Account Management, The Concept Farm. They are a talented group that delivered a final product which our clients are very proud of.

Credits:
Client: Bank of New York Mellon
Spot Title: House of Cards :30 HD/SD spot
Airdate: September 2011

Advertising Agency: The Concept Farm
Creative Director: Bob Waldner
Copywriter: Tyler Kirsch
Art Director: Rob Singh
Director of Post: Mike McCall
Account Director: Carey Cwieka

Production Company: Ntropic
Directors: Robinson + Sinagra
Executive Producer: Jim Riche
DP: Simon Thirlaway

Editorial Company: Ntropic
Editor: Dan Korb

Postproduction Company: Ntropic
Colorist: Marshall Plante

Visual Effects Company: Ntropic
Creative Directors: Nate Robinson, Andrew Sinagra
Flame Artist: Maya Korenwasser Bello
Head of CG: Andrew Sinagra
CG Artists: Rob Hubbard, Dustin Zachary, Kenny Jackson
Producer: Kara Holmstrom

Music Production Company: Creature Symphony
Composers: Aaron Robinson, Sean Gordon

About Ntropic:
Ntropic draws its strength from a diverse background of creative talent. Assembling a global community of artists in multiple locations, the studio has built a creative collective with strengths in all facets of production and post-production ranging from conceptual design and motion graphics to photo-real CG and seamless compositing. Ntropic focuses on elegant, intelligent, and conceptual visual effects producing award-winning work for commercials, music videos, feature films, experiential theaters, and interactive content.

As industry mediums rapidly change, Ntropic maintains a foothold on the bleeding edge of technology... leading the charge into a new era of entertainment media. The studio removes the mystery from the black box of technology and operates as a creative hub for directors and agencies to converge and collaborate without limitation.

Ntropics creative directors thrive on the unique challenges of production and work closely with the creative team to concept, visualize, and realize their artistic vision. Offering innovative solutions for otherwise impossible tasks, Ntropic inspires artists and filmmakers to expand the horizons of possibility.

The studios objective is to create an inspirational environment for artists and clients to come together and not worry about the how, but stay focused on creating the most fascinating and innovative work to date. www.ntropic.com

DOVE CHOCUMENTARIES PRESENTS Pam Nesia

Ad Campaign: Dove Chocolate (Pam Nesia & Em Ocean)
Women have always had a special relationship with chocolate, but the girls take it up a notch in this campaign to launch DOVE chocolate in new individually wrapped pieces from CumminsNitro Melbourne. Director James Pilkington at The Sweetshop Auckland introduces us to the DOVE Individuals. Two slightly neurotic girls with a chocolate obsession. There’s Em Ocean. She only ever eats chocolate when she’s feeling emotional. However, if she doesn’t have a reason to be emotional, she’ll create one. And Pam Nesia. Pam eats chocolate to help her forget her troubles. The problem is, it actually erases her memory.
Product : Dove Chocolate
Agency : CumminsNitro, Melbourne
DoP: Ian McCarroll
Executive Creative Director: SEAN CUMMINS
Copywriter: Matthew Page
Art Director: Carolyn Davis
Agency Producer: Jill Wheeler
Producer: LYNETTE GORDON
Director : James Pilkington
Prod. Co. : The Sweet Shop NZ
Country : Australia

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YouTube Video Awards Voting Open

Voting is on for the YouTube Video Awards 2006 in various categories. Every hour you can rank your favorites until they freeze voting on March 23, 2007, at 3pm PT.

The seven categories in which you can vote videos are

- Most Creative — Innovative And Cutting Edge Video
- Most Inspirational — Things That Make You Think Or Feel
- Best Series — The Best In Serial Entertainment
- Best Comedy — They Had Us In Stitches
- Musician Of The Year — Celebrating YouTube’s Home-Grown Musical Talent
- Best Commentary — The Bloggers Who Caught Our Attention
- Most Adorable Video Ever — So Cute It Hurts

They say the No.1 videos on each list “will get bragging rights and a fancy trophy to feature prominently in a future video”. So start voting in the YouTube Video Awards and let the best video win…

Vote now and vote often. Every hour you can rank your favorites until we freeze voting on March 23, 2007, at 3pm PT. The No.1 videos on each list will get bragging rights and a fancy trophy to feature prominently in a future video.

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