In 1978, Donald Gunn was a creative director for the advertising agency Leo Burnett. Though his position implied expertise, Gunn felt he was often just throwing darts—relying on inspiration and luck (instead of proven formulas) to make great ads. So, he decided to inject some analytical rigor into the process: He took a yearlong sabbatical, studied the best TV ads he could find, and looked for elemental patterns.
After much research, Gunn determined that nearly all good ads fall into one of 12 categories—or "master formats," in his words. At last year's Clio Awards, I saw Gunn give a lecture about these formats (using ads mostly from the '70s and '80s as examples), and I was fascinated by his theory. I soon found myself categorizing every ad I saw on TV. It was a revelation: The curtain had been pulled back on all those sly sales tactics at the heart of persuasive advertising.
This slide show presents some recent ads exemplifying each of Gunn's 12 basic categories. With a little practice, you, too, will be ticking off the master formats during commercial breaks.
Video version for this story HERE
Showing posts with label ads article. Show all posts
Showing posts with label ads article. Show all posts
Wednesday, August 8, 2007
Wednesday, July 18, 2007
Online Video Ads: Just Wait
Poke around on Yahoo! (YHOO) a bit, and you'd think online video advertising is already flourishing. A trailer for the latest Harry Potter film is prominently located on Yahoo's home page. On the portal's food site, there's a Hellmann's mayonnaise ad that features a video of a man steaming salmon on his car engine. And a search for "funny videos" reveals an entire Yahoo channel devoted to online commercials.
But a new report by eMarketer, released July 16, suggests Web surfers ain't seen nothing yet. Video ad sales are expected to grow from an estimated $775 million this year to $3.1 billion in 2010 and then to $4.3 billion in 2011. That's up from a November projection in which eMarketer estimated 2010's video ad sales at less than $3 billion (see BusinessWeek.com, 11/7/06, "Up Next: Online Video Ad Boom?").
Though the numbers sound large, the expected activity over the next four years suggests that advertisers will be merely experimenting with the medium. Even at $4.3 billion, spending on video ads would account for just $1 of every $10 of Internet advertising.
Much More to Come
It's after 2011 that the floodgates will really open, says eMarketer senior analyst David Hallerman. By then, the distinction between television and Web video will be so blurred that advertisers will begin directing more of their marketing budgets to the online version. "All you have to do is take a few percentages off of a TV advertiser's typical budget and that is going to be a large amount of money," says Hallerman. Television advertising is expected to top $46.3 billion in 2011, according to PricewaterhouseCoopers.
The lines are already blurring. Sony plans to transform its online video site Grouper into a farm team, of sorts, for professional media talent. The decision marks a move away from the riskier user-generated content that advertisers have been reluctant to embrace, and toward making online video more television-quality, and presumably more advertiser-friendly.
By 2011, online commercials will likely appear in multiple forms beyond today's pre-roll ads, which users must sit through before watching a video clip. For example, some interactive banners will play an ad whenever a user clicks it or rolls the cursor over it. And graphics along the bottom or side of a video clip will encourage users to watch a commercial.
Hallerman also expects that more online video ads will offer rewards in exchange for the user's time. Potential payoffs may include free content, games, coupons, or ways for users to personalize commercials. Ads that don't offer such compensation will have to be sufficiently entertaining so that users aren't turned off. A study by Burst Media found that 77% of users find video ads intrusive.
New Formats in the Offing
Companies are already experimenting with the new video ad formats. Yahoo, for example, is working with animated window-shade ads that a user can pull down over a video. It is also testing graphical ads that appear during a video in the same way that TV networks now show ads at the bottom of the screen—say, to promote a new sitcom—while another program is being aired. "Ads will change to be less obtrusive to the user," says Mike Folgner, general manager of Yahoo! Video and former CEO of Jumpcut, which Yahoo acquired in September (see BusinessWeek.com, 10/2/06, "Yahoo's Strategy: Growth by Acquisition"). Folgner also sees advertisers integrating more user-generated video in ad campaigns. Already, PepsiCo's (PEP) Doritos and other brands have held contests with Yahoo encouraging users to create videos about their products.
VideoEgg,a startup that distributes video ads in its own player across social networks, has been serving overlaid graphic ads with its video content. The company is working with close to 100 advertisers, including Rockstar Games and General Motors (GM), says Troy Young, VideoEgg's chief marketing officer. Young says new formats are necessary to keep from annoying audiences. "Pre-roll is a really challenging advertising execution in terms of meeting the needs of the community. You don't want to start off alienating someone," says Young. "We are trying to bring a variety of ad types to the market."
Making the Medium More Accessible
The new forms of online video advertising are only partly responsible for marketer interest in the medium. The other culprit is cost. Internet video is relatively cheap compared to the millions it can cost to produce a regular TV commercial and secure a 30-second network slot.
TurnHere, a startup that produces Internet videos for businesses ranging from the corner bistro to global hotel chains, can produce an online commercial for as little as $500, says Bradley Inman, TurnHere's founder and CEO. Producers of conventional TV commercials "spend more on the catering trucks than we do on the video," says Inman.
The company has 2,000 independent filmmakers around the world available to shoot films for local businesses. Many of TurnHere's commercials take the form of short documentaries about each business. Think of the concierge at a hotel showing users around the grounds. The ads can be featured on a company's Web page or on local search sites such as IAC/InterActive Corp.'s (IACI) Citysearch.com.
Internet advertising leader Google (GOOG) is also trying to make the medium more accessible. In May, it began distributing click-to-play commercials through its AdSense network, a group of Web sites that post ads in exchange for a slice of the revenue (see BusinessWeek.com, 5/24/07, "Google's In-Video Ad Experiment").
No doubt online video advertising still has a way to go before every business has an Internet commercial. But users should be prepared for the Web to look a lot more like TV.
But a new report by eMarketer, released July 16, suggests Web surfers ain't seen nothing yet. Video ad sales are expected to grow from an estimated $775 million this year to $3.1 billion in 2010 and then to $4.3 billion in 2011. That's up from a November projection in which eMarketer estimated 2010's video ad sales at less than $3 billion (see BusinessWeek.com, 11/7/06, "Up Next: Online Video Ad Boom?").
Though the numbers sound large, the expected activity over the next four years suggests that advertisers will be merely experimenting with the medium. Even at $4.3 billion, spending on video ads would account for just $1 of every $10 of Internet advertising.
Much More to Come
It's after 2011 that the floodgates will really open, says eMarketer senior analyst David Hallerman. By then, the distinction between television and Web video will be so blurred that advertisers will begin directing more of their marketing budgets to the online version. "All you have to do is take a few percentages off of a TV advertiser's typical budget and that is going to be a large amount of money," says Hallerman. Television advertising is expected to top $46.3 billion in 2011, according to PricewaterhouseCoopers.
The lines are already blurring. Sony plans to transform its online video site Grouper into a farm team, of sorts, for professional media talent. The decision marks a move away from the riskier user-generated content that advertisers have been reluctant to embrace, and toward making online video more television-quality, and presumably more advertiser-friendly.
By 2011, online commercials will likely appear in multiple forms beyond today's pre-roll ads, which users must sit through before watching a video clip. For example, some interactive banners will play an ad whenever a user clicks it or rolls the cursor over it. And graphics along the bottom or side of a video clip will encourage users to watch a commercial.
Hallerman also expects that more online video ads will offer rewards in exchange for the user's time. Potential payoffs may include free content, games, coupons, or ways for users to personalize commercials. Ads that don't offer such compensation will have to be sufficiently entertaining so that users aren't turned off. A study by Burst Media found that 77% of users find video ads intrusive.
New Formats in the Offing
Companies are already experimenting with the new video ad formats. Yahoo, for example, is working with animated window-shade ads that a user can pull down over a video. It is also testing graphical ads that appear during a video in the same way that TV networks now show ads at the bottom of the screen—say, to promote a new sitcom—while another program is being aired. "Ads will change to be less obtrusive to the user," says Mike Folgner, general manager of Yahoo! Video and former CEO of Jumpcut, which Yahoo acquired in September (see BusinessWeek.com, 10/2/06, "Yahoo's Strategy: Growth by Acquisition"). Folgner also sees advertisers integrating more user-generated video in ad campaigns. Already, PepsiCo's (PEP) Doritos and other brands have held contests with Yahoo encouraging users to create videos about their products.
VideoEgg,a startup that distributes video ads in its own player across social networks, has been serving overlaid graphic ads with its video content. The company is working with close to 100 advertisers, including Rockstar Games and General Motors (GM), says Troy Young, VideoEgg's chief marketing officer. Young says new formats are necessary to keep from annoying audiences. "Pre-roll is a really challenging advertising execution in terms of meeting the needs of the community. You don't want to start off alienating someone," says Young. "We are trying to bring a variety of ad types to the market."
Making the Medium More Accessible
The new forms of online video advertising are only partly responsible for marketer interest in the medium. The other culprit is cost. Internet video is relatively cheap compared to the millions it can cost to produce a regular TV commercial and secure a 30-second network slot.
TurnHere, a startup that produces Internet videos for businesses ranging from the corner bistro to global hotel chains, can produce an online commercial for as little as $500, says Bradley Inman, TurnHere's founder and CEO. Producers of conventional TV commercials "spend more on the catering trucks than we do on the video," says Inman.
The company has 2,000 independent filmmakers around the world available to shoot films for local businesses. Many of TurnHere's commercials take the form of short documentaries about each business. Think of the concierge at a hotel showing users around the grounds. The ads can be featured on a company's Web page or on local search sites such as IAC/InterActive Corp.'s (IACI) Citysearch.com.
Internet advertising leader Google (GOOG) is also trying to make the medium more accessible. In May, it began distributing click-to-play commercials through its AdSense network, a group of Web sites that post ads in exchange for a slice of the revenue (see BusinessWeek.com, 5/24/07, "Google's In-Video Ad Experiment").
No doubt online video advertising still has a way to go before every business has an Internet commercial. But users should be prepared for the Web to look a lot more like TV.
Tuesday, July 17, 2007
Advertise your Brand With Printed Umbrellas
If you are planning to use printed umbrellas for giving your company’s marketing a boost, you may wish to go for the highest quality that your budget can stand. There are various promotional gift items that are extensively used and give your company the exposure that you can only get via printed umbrellas. Many companies in order to save money simply go for cheap promotional printed umbrellas. This is not a wise move and can actually cost your business more in the long run.
Corporate gift-giving has become a very common practice today. Naturally, businessmen and advertisers have become far more discerning than they used to be. Now, cheap plastic ball pens have been replaced by stylish, sleek metal ones, whereas, printed key rings are embossed by leather fobs. Any clue why there is a reverse in the process, when you’re choosing just a marketing gift? The answer is quality speaks. The quality of the gifts reflects your business ethics and dependability and go to establish your reputation. Corporates naturally do not like to compromise on their goodwill against a little cost.
Quality printed umbrellas actually portray your attitude toward business. The printed umbrella that you had gifted to your valued partners and associates starts malfunctioning within a short period, the receivers will simply perceive that you don’t care about quality or want to earn easy fame and money.
Quality printed umbrellas that last for years make your company look good and continues to represent and publicise your company for as long as it is in use. The added expense of buying better quality printed umbrellas pays off in years and gives more return on the investment.
With the help of the latest technology and software, you can easily customise a simple looking umbrella into an attractive one. Printed umbrellas can be customised by imprinting your company name, message, slogan, logo, contact information, and website URL on its surface. This way, printed umbrellas become the walking billboards and carry your company’s name among the people. Before you buy printed umbrellas, it is wise to do an extensive market research to make sure that you get the best quality product at the best price.
At YesGifts, you will find a wide range of printed umbrellas as per your needs. You can get these umbrellas customized by our expert designers. YesGifts houses some of the best and talented designers that make sure that you get the best quality printed umbrellas. Click www.yesgifts.co.uk now for knowing more about promotional umbrellas, promotional printed umbrellas, and promotional gifts.
Advertise your Brand With Printed Umbrellas
Corporate gift-giving has become a very common practice today. Naturally, businessmen and advertisers have become far more discerning than they used to be. Now, cheap plastic ball pens have been replaced by stylish, sleek metal ones, whereas, printed key rings are embossed by leather fobs. Any clue why there is a reverse in the process, when you’re choosing just a marketing gift? The answer is quality speaks. The quality of the gifts reflects your business ethics and dependability and go to establish your reputation. Corporates naturally do not like to compromise on their goodwill against a little cost.
Quality printed umbrellas actually portray your attitude toward business. The printed umbrella that you had gifted to your valued partners and associates starts malfunctioning within a short period, the receivers will simply perceive that you don’t care about quality or want to earn easy fame and money.
Quality printed umbrellas that last for years make your company look good and continues to represent and publicise your company for as long as it is in use. The added expense of buying better quality printed umbrellas pays off in years and gives more return on the investment.
With the help of the latest technology and software, you can easily customise a simple looking umbrella into an attractive one. Printed umbrellas can be customised by imprinting your company name, message, slogan, logo, contact information, and website URL on its surface. This way, printed umbrellas become the walking billboards and carry your company’s name among the people. Before you buy printed umbrellas, it is wise to do an extensive market research to make sure that you get the best quality product at the best price.
At YesGifts, you will find a wide range of printed umbrellas as per your needs. You can get these umbrellas customized by our expert designers. YesGifts houses some of the best and talented designers that make sure that you get the best quality printed umbrellas. Click www.yesgifts.co.uk now for knowing more about promotional umbrellas, promotional printed umbrellas, and promotional gifts.
Advertise your Brand With Printed Umbrellas
Wednesday, May 23, 2007
10 Tips To Higher Response Ads
10 Tips To Higher Response Ads
You're ready to launch that new product or promotion, & you're really counting on a piece of advertising copy to come through for you.
You're looking for stellar results! And, you're determined to do everything in your power to get them. Which means surveys, thorough testing, and ongoing refinement of your ad copy.
Hold the phone!
When you've got your draft, run it through this 12-point inspection. Cover off these basics, and you can be sure you're off to a running start.
1 – Do You Have A Compelling Headline?
Does it generate curiosity or envy? Does it promise a benefit that will compel someone with an interest in what you're selling to keep reading. Remember, your headline is the ad for the ad.
When I am being paid to write direct response ad copy, or a sales letter, or have a very important sales objective of my own, I normally write 25 headlines before I begin the body of the piece.
Then I'll pick half a dozen that I think will work & test them. The best of the rest, I use as sub headings throughout the piece to propel readership, and draw skimmers & skippers back into the copy as they move down the page.
2 – Are Your Headlines Pleasing To The Eye?
I most often find that headlines work best when they are centered on the page, & present a balanced appearance in terms of the shape they create. Encasing them in quotation marks also serves to grab more attention.
Long top headlines tend to reduce readership, but if they help qualify more effectively they can improve sales! Try them, but look for ways to modularize the text using punctuation & spacing so your readers don't suffocate trying to read them. Sometimes a long top headline is better presented as two or even three separate headlines.
3 – Is Your Opening Provocative & Arresting?
Does it trip the reader, interrupting the internal turbulence of the day? Each line of your ad copy must serve to "sell" the reader on continued reading, especially at the beginning.
You are looking to build enough momentum & interest to convey the points necessary to generate a greater desire for the product than it's price. Generally speaking, the higher the cost of the product, the more words required.
4 – Are You FAB Balanced?
You must focus on painting a picture of your prospects future life, as a result of their purchase. Does your copy promise emotional benefits? Does it pledge the realization of positive feelings, or the relief of negative ones?
Does it show how these outcomes are achieved with concise descriptions of the features & advantages that will deliver them? Your ad copy must strike a balance between emotion & logic if it is to be effect.
5 – Are You Creating Excitement & Enthusiasm?
Demonstrate your personal belief in what you are selling. Will your message quicken the readers pulse? Is it upbeat, positive, & full of inspired energy? Is there a sense of WOW?
6 – Is Your Body Copy Highly Readable?
Remember simple is best. Keep sentences short. Use a plain 10-point to 12-point font. Paragraphs no more than a few lines. Words that are comfortable & specific to the audience you are targeting. Inject subheads to break up text. Highlight important points.
7 – Do You Have High YOU density?
Remember to you use the words YOU & YOUR to the hilt. Your reader is auto translating to ME & MINE.
8 – Are you speaking intimately?
Can you get a strong sense of personality when you review your letter after being away from it for a while? Visualize yourself, or the character you are personifying, writing a personal letter to your perfect prospect. Never write to a crowd.
9 – Are you inspiring the readers imagination?
You must trigger mental images with your writing. The mind has difficulty distinguishing between vividly painted word pictures, & reality. Daydreams enchant, & emotions flow in their wake.
When you have emotion, you have desire. When you have desire, you have suggestibility. When you have suggestibility, you can direct action. Your levers are allegory (storytelling), metaphor, similes, verbs, adjectives, & specificity.
10 – Do you offer proof?
You're ready to launch that new product or promotion, & you're really counting on a piece of advertising copy to come through for you.
You're looking for stellar results! And, you're determined to do everything in your power to get them. Which means surveys, thorough testing, and ongoing refinement of your ad copy.
Hold the phone!
When you've got your draft, run it through this 12-point inspection. Cover off these basics, and you can be sure you're off to a running start.
1 – Do You Have A Compelling Headline?
Does it generate curiosity or envy? Does it promise a benefit that will compel someone with an interest in what you're selling to keep reading. Remember, your headline is the ad for the ad.
When I am being paid to write direct response ad copy, or a sales letter, or have a very important sales objective of my own, I normally write 25 headlines before I begin the body of the piece.
Then I'll pick half a dozen that I think will work & test them. The best of the rest, I use as sub headings throughout the piece to propel readership, and draw skimmers & skippers back into the copy as they move down the page.
2 – Are Your Headlines Pleasing To The Eye?
I most often find that headlines work best when they are centered on the page, & present a balanced appearance in terms of the shape they create. Encasing them in quotation marks also serves to grab more attention.
Long top headlines tend to reduce readership, but if they help qualify more effectively they can improve sales! Try them, but look for ways to modularize the text using punctuation & spacing so your readers don't suffocate trying to read them. Sometimes a long top headline is better presented as two or even three separate headlines.
3 – Is Your Opening Provocative & Arresting?
Does it trip the reader, interrupting the internal turbulence of the day? Each line of your ad copy must serve to "sell" the reader on continued reading, especially at the beginning.
You are looking to build enough momentum & interest to convey the points necessary to generate a greater desire for the product than it's price. Generally speaking, the higher the cost of the product, the more words required.
4 – Are You FAB Balanced?
You must focus on painting a picture of your prospects future life, as a result of their purchase. Does your copy promise emotional benefits? Does it pledge the realization of positive feelings, or the relief of negative ones?
Does it show how these outcomes are achieved with concise descriptions of the features & advantages that will deliver them? Your ad copy must strike a balance between emotion & logic if it is to be effect.
5 – Are You Creating Excitement & Enthusiasm?
Demonstrate your personal belief in what you are selling. Will your message quicken the readers pulse? Is it upbeat, positive, & full of inspired energy? Is there a sense of WOW?
6 – Is Your Body Copy Highly Readable?
Remember simple is best. Keep sentences short. Use a plain 10-point to 12-point font. Paragraphs no more than a few lines. Words that are comfortable & specific to the audience you are targeting. Inject subheads to break up text. Highlight important points.
7 – Do You Have High YOU density?
Remember to you use the words YOU & YOUR to the hilt. Your reader is auto translating to ME & MINE.
8 – Are you speaking intimately?
Can you get a strong sense of personality when you review your letter after being away from it for a while? Visualize yourself, or the character you are personifying, writing a personal letter to your perfect prospect. Never write to a crowd.
9 – Are you inspiring the readers imagination?
You must trigger mental images with your writing. The mind has difficulty distinguishing between vividly painted word pictures, & reality. Daydreams enchant, & emotions flow in their wake.
When you have emotion, you have desire. When you have desire, you have suggestibility. When you have suggestibility, you can direct action. Your levers are allegory (storytelling), metaphor, similes, verbs, adjectives, & specificity.
10 – Do you offer proof?
Monday, April 23, 2007
Study exposes search spam
Everybody knows that during searching for "phentermine" you surely will find a great variety of one-page Web sites that will send you to other Web site instead of required. Thanks to that, will be generated click-through advertising revenue. It is very irritating and is not good for your profit.
Microsoft Corp. and University of California developed the way how to stop the practice of so- called "search spammers".
Prof. Baranovski’s (z.baranovsky@gmail.com) project is supposed to support advertisers in order to examine those who have the profit from the spam traffic; moreover this project will give the long and health life to the Web.
This project is going to have review at the 16th International World Wide Web Conference in Banff, Alberta this May.
The main topic is so-called redirection spam; actually the problem is that when user clicks on uniform resource locator (URL) he gets automatic redirect to different URL and receives advertising from there.
Let’s look at one example: you go to orbitz.com, a popular travel services site, and there you find 5 layers which are located between lawful advertisers; it appears that advertising goes from a syndycator that have purchased space on aggregator’s high-traffic Web pages.
As a matter of fact, Web spammers sell traffic to aggregator and give them opportunity to go to the millions pages in order such products as ringtones or prescription drugs find costumers. There is also another mechanism that also distributes URLs – inserting on blog of a user as comment.
When some link is clicked you get redirection to other page, brining benefit back to its controller through pay-per-click advertising. Such company as Google Inc. offers that thanks to AdSense program.
But after appearing Web page analysis and new spam detection it is possible to reduce redirection chains.
Among four unique Blogspot.com URLs that were found in the top 50 were spams. "Splog" – is the blog that made for marketing purposes.
According to other study, it was found out that domain topsearch10.com is responsible for 22-25% of all the spam that were detected during the research.
The two blocks of Internet protocol (IP) addresses were narrowed down in order advertisements go to the pages of spamers. It is alike the bottleneck, the most convenient point where layer can attack searched spam.
It is obvious that advertisers should be more attentive to the places where their ads are.
It is also clear that advertisers' money play the main role in developing spam industry that in turn lower the quality of content and productivity of Web.
Microsoft Corp. and University of California developed the way how to stop the practice of so- called "search spammers".
Prof. Baranovski’s (z.baranovsky@gmail.com) project is supposed to support advertisers in order to examine those who have the profit from the spam traffic; moreover this project will give the long and health life to the Web.
This project is going to have review at the 16th International World Wide Web Conference in Banff, Alberta this May.
The main topic is so-called redirection spam; actually the problem is that when user clicks on uniform resource locator (URL) he gets automatic redirect to different URL and receives advertising from there.
Let’s look at one example: you go to orbitz.com, a popular travel services site, and there you find 5 layers which are located between lawful advertisers; it appears that advertising goes from a syndycator that have purchased space on aggregator’s high-traffic Web pages.
As a matter of fact, Web spammers sell traffic to aggregator and give them opportunity to go to the millions pages in order such products as ringtones or prescription drugs find costumers. There is also another mechanism that also distributes URLs – inserting on blog of a user as comment.
When some link is clicked you get redirection to other page, brining benefit back to its controller through pay-per-click advertising. Such company as Google Inc. offers that thanks to AdSense program.
But after appearing Web page analysis and new spam detection it is possible to reduce redirection chains.
Among four unique Blogspot.com URLs that were found in the top 50 were spams. "Splog" – is the blog that made for marketing purposes.
According to other study, it was found out that domain topsearch10.com is responsible for 22-25% of all the spam that were detected during the research.
The two blocks of Internet protocol (IP) addresses were narrowed down in order advertisements go to the pages of spamers. It is alike the bottleneck, the most convenient point where layer can attack searched spam.
It is obvious that advertisers should be more attentive to the places where their ads are.
It is also clear that advertisers' money play the main role in developing spam industry that in turn lower the quality of content and productivity of Web.
Friday, April 20, 2007
Retractable banner stands is an exclusive way of endorsement
Retractable banner stands is an attractive and convenient medium to showcase your products and messages to an audience. It is one of the most popular types of banner stands. Banner stands are basically the medium to advertise your products, to express your ideas and views. Infact, every business needs publicity and so it is also one of the easiest accessible medium to promote your business. There are various types of banner stands available in the market, some are custom banners, scrolling banners, horizontal banner display, double sided banner stands but retractable banners stands has an advantage that is portable, flexible and easy to use and carry. It is also called roll-up banners as you can fold it up and pack it to take away at the end of day.
The retractable banner stands is perfect for trade show displays, because the printed graphic is stored inside the base and assembling it is easy and takes very less time. Infact, the set up time for this stand is not much and so it gets positioned within few moments. You just have to extend the pole and raise the banner. The retractable banner stands provide transportable presentation solutions for trade show display, retail stores, restaurants, and hotels. It is also available at those places where you can find a large number of people. You can even present the display information through custom color graphics at seminars, presentations, sales promotions, events, corporate parties and many more. It is extremely light in weight and can be carried from show to show.
The retactable banner stands does not require any tools for the set up. The best feature and advantage about it is the graphics that leaves an ever lasting impression on the viewers. The graphics are always protected in a cassette. The better use of graphics shows the excellence of the designer. However, these stands are more expensive in comparison to the ordinary pole type stands. It is bit difficult to change the graphics of this banner stand. It is preferred mostly for solving the business solutions. The use of graphics makes this banner stand unique from others as some type of advertisement needs only graphical representation in the promotion of products and businesses. The cassette in which the graphics are stored has to kept safely for future references. It is a wise choice to opt for this banner stand.
Retractable banner stands are perfect mode of displaying and promoting your products, services and businesses. Through this medium a large number of people will be aware of the new stuffs in the market by the advertisement you did for the promotion. If you want to use retractable banner stands for the promotion of your own business, then you can hire those professionals who will make such banner stand for you in your desired way. The charges are bit costly for this but no matters if you are in need of this then you can bear it. The display of information through this type of banner stand is more stylish and elegant in look. Even you can use this stand in exhibitions. It attracts a large number of audiences and in this every other person will come to know about your advertisement.
The retractable banner stands is perfect for trade show displays, because the printed graphic is stored inside the base and assembling it is easy and takes very less time. Infact, the set up time for this stand is not much and so it gets positioned within few moments. You just have to extend the pole and raise the banner. The retractable banner stands provide transportable presentation solutions for trade show display, retail stores, restaurants, and hotels. It is also available at those places where you can find a large number of people. You can even present the display information through custom color graphics at seminars, presentations, sales promotions, events, corporate parties and many more. It is extremely light in weight and can be carried from show to show.
The retactable banner stands does not require any tools for the set up. The best feature and advantage about it is the graphics that leaves an ever lasting impression on the viewers. The graphics are always protected in a cassette. The better use of graphics shows the excellence of the designer. However, these stands are more expensive in comparison to the ordinary pole type stands. It is bit difficult to change the graphics of this banner stand. It is preferred mostly for solving the business solutions. The use of graphics makes this banner stand unique from others as some type of advertisement needs only graphical representation in the promotion of products and businesses. The cassette in which the graphics are stored has to kept safely for future references. It is a wise choice to opt for this banner stand.
Retractable banner stands are perfect mode of displaying and promoting your products, services and businesses. Through this medium a large number of people will be aware of the new stuffs in the market by the advertisement you did for the promotion. If you want to use retractable banner stands for the promotion of your own business, then you can hire those professionals who will make such banner stand for you in your desired way. The charges are bit costly for this but no matters if you are in need of this then you can bear it. The display of information through this type of banner stand is more stylish and elegant in look. Even you can use this stand in exhibitions. It attracts a large number of audiences and in this every other person will come to know about your advertisement.
Thursday, April 19, 2007
25 Reasons You Might Be A Hardcore Graphic/Web Designer
25 Reasons You Might Be A Hardcore Graphic/Web Designer
(In no particular order)
1. You’ve almost rear-ended the car in front of you because you were analyzing a font on a billboard.
2. You get pissed when a free Photoshop brush you download is less than 1000px in size.
3. You’d rather study the paisley pattern on your boyfriend/girlfriend’s shirt than listen to what he/she has to say.
4. You can use keyboard shortcuts at light speed, blindfolded, but you can’t type a paragraph of text without staring at the keyboard.
5. You’ve had “Software Nightmares,” when you’ve been working way too much.
6. You consider meals interruptions.
7. You’ve learned your lesson and stopped using the word “final” in any file name when saving.
8. You clean your keyboard more often than you wash your car.
9. You’ve intentionally given up trying to explain your projects to non-designers.
10. You see CMYK and RGB like Neo sees the Matrix.
11. You’d rather organize your desktop than your sock drawer.
12. When you heard that Adobe was acquiring Macromedia, you had a Design Orgasm.
13. When you look at Album art all you see are grunge Photoshop Brushes. (Then you see the album art a couple minutes later)
14. You’ve Photoshopped out a watermark for a comp or mock-up.
15. You’ve actually $paid for a font.
16. You’ve totally slaughtered a great design concept because the client thinks he/she knows best. (everyone thinks they are a designer)
17. The amount of words you’ve written with a sharpie labeling burned discs total more than the amount of words you’ve read in novels.
18. You’ve had to explain to a client that a layered file wasn’t part of the deal.
19. You’ve kept a ragged concert ticket just so you could scan it.
20. You’ve nicknamed the OSX spinning wheel. (and not affectionately)
21. You bookmark a resource more often than you have a fun night out on the town.
22. You’ve intentionally overbid a project because you can sniff out a bad client from a mile away.
23. You can’t go to a restaurant without secretly critiquing the menu design.
24. You have an amazingly huge font collection, and an amazingly short temper.
25. If you had a penny for every mouse click, you would have been a trillionaire 3 years ago.
Tuesday, March 27, 2007
Sites for video blogging.
Youtube
www.youtube.com
Besides
being one of the most popular video blogging web sites,Youtube is one
of the oldest of its kind.Founded in 2005,this web site provides a free
platform that facilitates the sharing of user-created videos.Once you
are registered with the site you become a member and can upload your
videos in MPEG,AVI or MOV format.You can even upload MPEG4(DivX or
XviD-encoded video clips) for higher video quality.After recording
movies using your camcorder,digital still camera (using the movie mode)
or your video-capable cell phone,you can use one of several free tools
to convert your video to any of the above formats before uploading
them.Members also have access to other facilities including the ability
to edit posts to their videos and remove them later if they wish to.The
web site also lets you tag your videos,which makes it easier to search
and locate videos of specific content and subject.To protect
privacy,uploaded videos can be set to be private or public,thus
restricting viewing access.Another cool feature is the ability to
directly upload videos from mobile devices like PDAs and cell phones
using its nifty Mobile Upload option in conjuction with the MMS
capability of your phone.
For
first-time users,the site includes a comprehensive help section that
describe the web site's capabilities along with answers to
frequently-asked questions regarding posting and managing video
posts.For both members and guests of the site,you can even link its
hosted videos to other web sites by embedded them directly into the web
page.
Metacafe
www.metacafe.com
Another
web site offering similar capabilities to that of Youtube is
Metacafe.It serves as a video sharing platform,allowing users to post
their video clips.Founded in Israel,this site has over 20 million
unique visitors Watching over 400 million video streams each month.Here
too,after a free registration you can proceed to upload your own
videos.The video quality standards used on Metacafe are of a noticeably
higher quality than that used on other video sharing platforms such as
Youtube.To be able to upload videos,a 4.8 MB client application needs
to be downloaded and installed on the client computer,after which you
can upload content,rate clips,post user comments or share the clips
with a friend.The application also allows you to save clips to your
computer for office offline viewing.Besides user-posted video clips,the
web sites also offers movie trailers,games and other fun stuff.
Podcasting
www.apple.com/podcasting
For
all those who use iTunes as their music management and MP3 playback
needs,you've probably already heard of podcasting.This is the term
given to the ability to share user-created audio and video clips on
Apple's iTunes network.Podcasts are "channels" that can be subscribed
to through the online iTunes Music Store interface.While the term
initially applicable to user-created audio streams,podcasts can now be
video-based as they are primarily intended to run on Apple's video
enabled iPods (though they can be downloaded and viewed on any
video-capable computer or handheld device that supports the video
standard).As regard the video standard,podcasts can only be created in
M4V,MP4 or MOV video formats which happens to be native video export
formats in Apple's Quicktime 7 Pro.If you have a Mac,it will be
understandably easier to create a podcast by using a DV camera and the
iSight software used for capturing and saving your video file.This can
be done on a PC using the applicable software to grab video and export
it to the supported format.Unlike the video blogging web sites
described earlier,you cannot actually upload videos to the iTunes Music
Store- to share podcasts,you will need to first host your video as an
enclosure on an existing blogging service such as "Blogger" and then
provide the RSS link on the iTunes Music Store.After this is done,it
shows up on the iTunes Music Store listing in the podcast category.Of
course,this is the best way to share your video clips with iPod users
as they are synchronized with the device through the iTunes
interface.There are numerous detailed tutorials on how to do this on
iTunes Music Store and on other web sites.
Now
that the capablity exists on the device(be it a cell phone,camcorder or
digicam),the ability to share your videos with the world is a powerful
capability for communication.While video blogging is still at an
embryonic stage in the country,there are many examples of surprisingly
popular users who partake of everything from citizen journalism to
kitschy video clips of their daily experiences.Still,there is no
denying the power behind this trend of any-users video sharing.
www.youtube.com
Besides
being one of the most popular video blogging web sites,Youtube is one
of the oldest of its kind.Founded in 2005,this web site provides a free
platform that facilitates the sharing of user-created videos.Once you
are registered with the site you become a member and can upload your
videos in MPEG,AVI or MOV format.You can even upload MPEG4(DivX or
XviD-encoded video clips) for higher video quality.After recording
movies using your camcorder,digital still camera (using the movie mode)
or your video-capable cell phone,you can use one of several free tools
to convert your video to any of the above formats before uploading
them.Members also have access to other facilities including the ability
to edit posts to their videos and remove them later if they wish to.The
web site also lets you tag your videos,which makes it easier to search
and locate videos of specific content and subject.To protect
privacy,uploaded videos can be set to be private or public,thus
restricting viewing access.Another cool feature is the ability to
directly upload videos from mobile devices like PDAs and cell phones
using its nifty Mobile Upload option in conjuction with the MMS
capability of your phone.
For
first-time users,the site includes a comprehensive help section that
describe the web site's capabilities along with answers to
frequently-asked questions regarding posting and managing video
posts.For both members and guests of the site,you can even link its
hosted videos to other web sites by embedded them directly into the web
page.
Metacafe
www.metacafe.com
Another
web site offering similar capabilities to that of Youtube is
Metacafe.It serves as a video sharing platform,allowing users to post
their video clips.Founded in Israel,this site has over 20 million
unique visitors Watching over 400 million video streams each month.Here
too,after a free registration you can proceed to upload your own
videos.The video quality standards used on Metacafe are of a noticeably
higher quality than that used on other video sharing platforms such as
Youtube.To be able to upload videos,a 4.8 MB client application needs
to be downloaded and installed on the client computer,after which you
can upload content,rate clips,post user comments or share the clips
with a friend.The application also allows you to save clips to your
computer for office offline viewing.Besides user-posted video clips,the
web sites also offers movie trailers,games and other fun stuff.
Podcasting
www.apple.com/podcasting
For
all those who use iTunes as their music management and MP3 playback
needs,you've probably already heard of podcasting.This is the term
given to the ability to share user-created audio and video clips on
Apple's iTunes network.Podcasts are "channels" that can be subscribed
to through the online iTunes Music Store interface.While the term
initially applicable to user-created audio streams,podcasts can now be
video-based as they are primarily intended to run on Apple's video
enabled iPods (though they can be downloaded and viewed on any
video-capable computer or handheld device that supports the video
standard).As regard the video standard,podcasts can only be created in
M4V,MP4 or MOV video formats which happens to be native video export
formats in Apple's Quicktime 7 Pro.If you have a Mac,it will be
understandably easier to create a podcast by using a DV camera and the
iSight software used for capturing and saving your video file.This can
be done on a PC using the applicable software to grab video and export
it to the supported format.Unlike the video blogging web sites
described earlier,you cannot actually upload videos to the iTunes Music
Store- to share podcasts,you will need to first host your video as an
enclosure on an existing blogging service such as "Blogger" and then
provide the RSS link on the iTunes Music Store.After this is done,it
shows up on the iTunes Music Store listing in the podcast category.Of
course,this is the best way to share your video clips with iPod users
as they are synchronized with the device through the iTunes
interface.There are numerous detailed tutorials on how to do this on
iTunes Music Store and on other web sites.
Now
that the capablity exists on the device(be it a cell phone,camcorder or
digicam),the ability to share your videos with the world is a powerful
capability for communication.While video blogging is still at an
embryonic stage in the country,there are many examples of surprisingly
popular users who partake of everything from citizen journalism to
kitschy video clips of their daily experiences.Still,there is no
denying the power behind this trend of any-users video sharing.
Tuesday, March 20, 2007
Google Video Ads
The scope of advertising just got a further boost with Google making more in-roads possible for big time advertisers making use of Google video ads. A recent announcement by Google declares that the search engine has made organized the play video for effective use of money spent on marketing through visual media more worthwhile; with Google videos now coming with a Google Video Store model that it has now started using. Google video ads have a major share in the online marketing segment and its click-to-play category of video ads form a substantial chunk of the site’s AdWords content network; thus, what the site has given the online media industry is Adwords videos in plentiful now.
In its latest launch declaration, Google video ads were extended towards all those advertisers of AdWords conducting business in the US, Canada and Japan with further expansion plans to include the rest of the world. Apart from the common advertising options in Google AdWords, like the click-to-play Google video ads, there will be the factor of competition from AdSense and other advertising segments for placement on these sites. For all advertisers that have invested in marketing of their products by running simple text link or image ads, the response of viewers towards Google video ads has been instantaneously powerful, video being a visual and more captivating medium. Thus, Google video ads are now all set to raise the outreach of online publishers and advertisers alike.
The click-to-play variety of Google video ads is expected to be targeted by keyword, like the normal Google AdSense system, or possibly through the Google site targeting system; this factor depends largely on the sum that the advertiser pays. Recently in the news at a large press conference held in New York, Google spokespersons made the channel’s intention on making video available for advertisers choosing their site option for targeting traffic and potential online consumers. Google video ads were pitched to being Google’s biggest move so far into the rapidly developing field of brand advertising, and the site representative further added that Google would possible even allow publishers to use its AdSense network to display targeted video ads. These advertising spots, Google video ads representative’s claimed, can be for as long as two minutes with the site only charging the Google video ads producers if a web user clicks through to an advertiser’s website. Those businesses interested in making online marketing pitches have the option from Google video ads publishers to pay per 1,000 impressions. Thus, this comes as a welcome break for all local advertisers who mostly rely on commercial spots on television or radio and have yet to explore the full reach of search engine marketing using keyword correlation strategies, that has come up in a big way, thanks to sites like Google opening more possibilities for them. This is especially true of Google video ads that are in the category of click-to-play, which can be either targeting to one particular geographical region or targeting towards an entire nation or just at a local level for more specific target audience reach.
By: John Cecil
Thursday, January 25, 2007
Top 25 management concepts
Bain & Company began a research project in 1993 which spanned 12 years, consisting of 10 surveys and 7,283 participants in over 70 countries. The objective was to gather facts about the tools managers around the world use, and the trends that the respondents saw impacting their businesses in the years ahead.
Bain’s objectives were:
1) To provide managers with information they need to identify and integrate tools that will improve bottom-line results
2) To understand how global executives view their strategic challenges and priorities
The latest survey focused on 25 of the most popular management tools and techniques. This is an excellent list of the top 25 concepts that management consultants should be conversant in.
1. Activity-Based Management
2. Balanced Scorecard
3. Benchmarkng
4. Business Process Reengineering
5. Change Management Programs
6. Core Competences
7. Customer Relationship Management
8. Customer Segmentation
9. Economic Value-Added Analyses
10. Growth Strategies
11. Knowledge Management
12. Loyalty Management
13. Mass Customization
14. Mission and Vision Statements
15. Offshoring
16. Open-Market innovation
17. Outsourcing
18. Price Optimization Models
19. RFID
20. Scenario and Contingency Planning
21. Six Sigma
22. Strategic Alliances
23. Strategic Planning
24. Supply Chain Management
25. Total Quality Management
Bain’s objectives were:
1) To provide managers with information they need to identify and integrate tools that will improve bottom-line results
2) To understand how global executives view their strategic challenges and priorities
The latest survey focused on 25 of the most popular management tools and techniques. This is an excellent list of the top 25 concepts that management consultants should be conversant in.
1. Activity-Based Management
2. Balanced Scorecard
3. Benchmarkng
4. Business Process Reengineering
5. Change Management Programs
6. Core Competences
7. Customer Relationship Management
8. Customer Segmentation
9. Economic Value-Added Analyses
10. Growth Strategies
11. Knowledge Management
12. Loyalty Management
13. Mass Customization
14. Mission and Vision Statements
15. Offshoring
16. Open-Market innovation
17. Outsourcing
18. Price Optimization Models
19. RFID
20. Scenario and Contingency Planning
21. Six Sigma
22. Strategic Alliances
23. Strategic Planning
24. Supply Chain Management
25. Total Quality Management
Subscribe to:
Posts (Atom)