video ads: Sony Blu-ray Disc Advert

Here’s Brett Foraker’s new Sony Blu-ray Disc commercial.
The advert was filmed on location in Hungary within a working industrial chimney, with all shots taken in the absence of any form of natural light. A bank of lasers capture the action of gladiators battling futuristic robo-cops and suped-up motor cars being dropped from a sheer height (hence the industrial chimney).

DIRECTOR: Brett Foraker
PRODUCER: Annabel Ridley
PRODUCTION CO: RSA Films Ltd (London)
AGENCY: Fallon London
CREATIVE DIRECTOR: Juan Cabral
CREATIVE DIRECTOR: Richard Flintham
ACCOUNT DIRECTOR: Rachel Emms
CREATIVE: Lawrence Seftel
CREATIVE: Dave Day
AGENCY PRODUCER: Rachel Hough
PRODUCTION MANAGER*: Margo Mars
DIRECTOR OF PHOTOGRAPHY: Daniel Landin
PRODUCTION DESIGNER: Jonathan Lee
EDITOR: Adam Rudd @ Final Cut
POST PRODUCTION: The Moving Picture Company
TELECINE Jamie Wilkinson - The Mill

visit http://www.blu-ray.sony-europe.com.pl