Thursday, May 17, 2012

The best: New VW Polo spot - Dad

Our new TV ad for the Volkswagen Polo shows the evolving relationship of a protective father and his daughter, from the moment he first brings her home from the hospital to the day she finally leaves home, when he hands her the keys to a shiny new Polo -- ensuring she "stays in safe hands".

You can trust the small but tough Volkswagen Polo to protect your loved ones and keep you safe.


Santa Monica, CA -- (May 16, 2012) – You never know what you’ll uncover on the beaches of Santa Monica with the dynamic teams from BEEF Films and Chop House Post – in this case, dinosaur bones! Agency Venture Communications called on the talented BEEF Films for creative production and Chop House Post for critical editing and post-production to create a mock news story about a mysterious set of bones found on the beach.

This tag-team production called for just the right amount of humor and creative direction that BEEF Films and Chop House Post completed flawlessly. To view the new spot, which has gone viral, check out the companies’ web sites at: and

"This was a whirlwind day of setups, multiple shoots and tight deadlines,” says Chief Creative Officer Paul Hains of Venture Communications. “I was hugely impressed with BEEF Films and Chop House Post for their incredible professionalism, patience and ability to over deliver. I definitely look forward to working with them again. They are an amazing team."

According to Chop House Post Creative Director Stephen Hens, the day of the shoot started in a unique way: “I was driving down Colorado Avenue in Santa Monica on my way to the office on the morning of the shoot and I looked down Colorado to the beach,” he details. “Through a break in the clouds, I saw a helicopter circling the Santa Monica Pier. When I say ‘a’ helicopter I mean to say ‘our’ helicopter. That is how my day started at 8 a.m. By noon, we had posted our first pass for the creative team at Venture Communications of this viral campaign.”

Hens notes that it was in the lightning fast fingers of Chop House Editor Joey Dello Russo that they had a 60-second version of the viral roughed in by the end of the day. An amazing team effort from the top down, with Executive Producer Sean DeVeaux working closely with the production team at BEEF Films, ACD John Halliday, and Producer Hans Dys to nail the creative vision, as well as organize footage being brought from the shoot at the beach throughout the day to the Chop House Post studio to be ingested and transcoded for edit.

“Its days like this that really get me charged!” concludes Hens. “Great idea. Exceptional people. With everyone working together at a fevered pitch to make a vision come together. Well played everyone!”

Client: Travel Alberta
Executive Director, North America: Shelley Grollmuss
Director, Consumer Marketing USA: Jasmine Thompson
Specialist, Partnership Marketing USA: Cameron Wood
Global Travel Media Specialist: Kelly Laver
Ad Agency: Venture Communications
Chief Creative Officer: Paul Hains
Associate Creative Director: John Halliday
Client Marketing Manager: Katrina Demers
Group Account Director: Susan Murphy
Production Company: BEEF Films
Executive Producers: Ashley Adams, Stephen Hens
Producer: Hans Dys
Line Producer: Jennifer Wong
Production Supervisor: Mario D’ Amici
Production Coordinator: Drew Baker
Postproduction Company: Chop House Post
Creative Director: Stephen Hens
Executive Producers: Ashley Adams, Sean DeVeaux
Editor: Joey Dello Dusso
Colorist: Stephen Hens
Conform Artist: Stephen Hens

About BEEF Films: Based in Santa Monica, CA, BEEF Films is a national commercial production company featuring the diverse talents of Director/Partner Nick Spooner and Directors Alex Anderson, Joe Schaak, and Seth Townsend. Under the leadership of EP/Partners Ashley Adams, and Stephen Hens, the company offers a wide range of talent, who all play a distinct and significant role in the creative process, contributing to a highly collaborative culture.

For more on BEEF, check out Or “Like” us on Facebook at:

About CHOP HOUSE POST: Chop House Post is an all-new, all-digital, state-of-the-art, eco-conscious postproduction facility that features a 12-seat Color Correction/DI theater and screening room, offline editorial bays, Smoke and finishing suites, as well as motion design, animation and graphics bay. Additionally, the company features a Protools 5.1 suite and VO record booth for audio design, mix and effects. The studio also houses a Flame. Chop House prides itself on being tapeless, digital, and above all, ever-changing. For more information, on the company go to:

To "Like" the company on Facebook, go here:

Thursday, May 10, 2012

Victoria Beer Spot Directed By Directorz's Tom Ryan For Agency GSD&M

Greetings! It’s Thursday, which means the weekend is so close we can taste it. How better to welcome it than with the Victoria Beer spot directed by Directorz Tom Ryan for agency GSD&M. When I watch this spot, it is as though I have special glasses that actually allow me to taste the frosty goodness. That’s the magic of Tom Ryan. To view the spot (and see for yourself) visit: Client: Victoria Beer Brand Manager: John Nichols Agency: GSD&M Account Director: Jeff Orth Creative Director/Art Director: Joel Davis Creative Director/Writer: Andy Miller VP/Managing GCD: Bryan Edwards & Victor Camozzi Executive Producer: Brent Holt Producer: Maria Ivicic Creative Project Manager: Sara Rosales/Mary Albanese Production Company: Directorz Director: Tom Ryan EP: John Gilliland Editor/Visual Effects: Keith Lowry, OCDC-TV Colorist: Nick Smith Audio: Digital Domain