When I first saw these ads, I didn’t know much about Amnesty International and their mission in the world. After some digging I’ve learned that the Amnesty focus on five key areas: Women’s Rights, Children’s Rights, Ending Torture and Execution, Rights of Refugees and Rights of Prisoners of Conscience. Their primary mission is to undertake research and action focused on preventing and ending grave abuses of the rights to physical and mental integrity, freedom of conscience and expression, and freedom from discrimination, within the context of its work to promote all human rights.
“In the name of ensuring stability and harmony in the country during the 2008 Olympic Games, the Chinese Government continues to detain and harass political activists, journalists, lawyers and human rights workers. Get involved www.amnesty.sk.”
Advertising Agency: MUW Saatchi & Saatchi, Slovakia
Creative Director: Rasto Michalik
Art Director: Radim Blaho
Copywriters/Idea: Peter Izo, Matus Svirloch
Photographer: Miso Bak
Production Company: Hitchhiker
Published: September 2007
Chinese games - 2008 Summer Olympics in Beijing
social ads: Choice FM - Stop The Bullet
social ads - Reconstruction
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