Friday, September 28, 2007

Amnesty International: China Is Getting Ready

When I first saw these ads, I didn’t know much about Amnesty International and their mission in the world. After some digging I’ve learned that the Amnesty focus on five key areas: Women’s Rights, Children’s Rights, Ending Torture and Execution, Rights of Refugees and Rights of Prisoners of Conscience. Their primary mission is to undertake research and action focused on preventing and ending grave abuses of the rights to physical and mental integrity, freedom of conscience and expression, and freedom from discrimination, within the context of its work to promote all human rights.


In the name of ensuring stability and harmony in the country during the 2008 Olympic Games, the Chinese Government continues to detain and harass political activists, journalists, lawyers and human rights workers. Get involved www.amnesty.sk.”






Advertising Agency: MUW Saatchi & Saatchi, Slovakia

Creative Director: Rasto Michalik

Art Director: Radim Blaho

Copywriters/Idea: Peter Izo, Matus Svirloch

Photographer: Miso Bak

Production Company: Hitchhiker

Published: September 2007


Chinese games - 2008 Summer Olympics in Beijing
social ads: Choice FM - Stop The Bullet
social ads - Reconstruction

Play-Doh Teaser for Sony Bravia


Agency: Gorgeous Enterprises

Sony BRAVIA - colour like no other
Sony Ericsson: Shake your city

Thursday, September 27, 2007

Friday, September 21, 2007

Volkswagen: Jetta. Love thing


Agency: CreativeOndemanD, Florida, USA
Creative Directors: Priscilla Cortizas y Daniel Marrero
Producer: Laura Varela
Production Co: Company Films, L.A.
Director: David McNally
D.P.: Joshua Hess
Producer: Jon Dino
Sound: Outpost Audio
Editor: Luis Lacau
Colorist: Steffan Sonnenfeld, Co 3

Video for Durex Performa

"Durex Performa. The delay condom"

Agency: McCann-Erickson Communications House, Macclesfield, UK

Ooma’s First Viral Video


New consumer VOIP service Ooma officially launched yesterday and began selling units on their website. See additional coverage from Dean Takahashi and Adweek.

They also released their first (drug induced?) viral video to promote the service, which I have embedded above. The video was conceptualized by Ashton Kutcher, the company’s creative director (hear our interview with Kutcher and CEO Andrew Frame here). Kutcher’s production company, Katalyst Films, produced it.

The company says the video is loaded with symbolism, and the meaning will become clearer over time as more videos are released in the series. Whatever it is, it’s entertaining.

Get one of the last ten free Oomas
The company gave TechCrunch readers fifty free Ooma systems in July. Today they say they’ll give us more to distribute to readers now - the last ten free Oomas. To win, leave a comment below and tell me WTF you think the video means, because I have no idea. The most creative answers win.

Monday, September 17, 2007

The 'Halo' Effect

Hello, Halo. The latest installment of the Xbox 360 video-game sensation will be released Sept. 25. Gamers have been playing beta snippets for months, fans are slurping up co-marketed "Halo 3" Mountain Dew Game Fuel and bloggers have typed millions of words on it.
So whether the installment of the first-person shooter saga lives up to its hype is irrelevant. Halo is already a certifiable pop-culture and marketing phenomenon.
SALES
Presales for "Halo 3" have already topped 1 million ("Halo 2" set a record with $125 million in first-day sales in November 2004). During E3, then-Microsoft executive Peter Moore said he expects "Halo 3" to become a $1 billion franchise by the end of the year.
CONSOLE SALES
"Halo 3," like previous Halos, was created by Bungie Studios exclusively for Microsoft's Xbox. That means anyone who wants to play the game has to have -- or buy -- an Xbox 360 console. Don't scoff. Analysts expect a surge in 360-console sales around the launch.
ONLINE PLAY
Beginning with "Halo 2," players could compete online through Microsoft's Xbox Live service. "Halo 2" was the most popular game on Live until "Gears of War" supplanted it last holiday. To date, almost 1 billion collective playing hours have been logged.
MARKETING
A trailer for "Halo 3" was rolled out at E3 in 2006. Microsoft agency McCann Worldgroup, San Francisco, and T.A.G. launched the first ad -- a well-received live-action spot -- in December and ran it only one time. More McCann spots that feature main character Master Chief defeating foes began last week, and Microsoft has dubbed launch week "Unite to Fight." An alternate-reality game, "Iris," also has been running online since June, revealing game details along the way.
THE MOVIE
Director Peter Jackson has pledged his support, but several studios have dropped the project due to its expense. According to news reports, when Microsoft first went to studios with a script in 2005, its demands included $10 million plus 15% of the box office gross, plus a minimum $75 million budget.
HALO NATION
The fanatic group of loyalists are often referred to by Microsoft, Bungie and others as the Halo Nation. There is a Halo Nation website, podcast and plenty of gear. More than 10,000 retailers in the U.S. will sell "Halo 3 " beginning at midnight on Sept. 25.
CO-MARKETING
The Halo franchise has about 30 licensees. For "3," Mountain Dew, 7-Eleven, Pontiac, Burger King and Comcast are looking for the Halo effect on a cadre of products and promotions.

From http://adage.com/

Freddy - Gravity Set Me Free


Agency: 1861 United, Milan, Italy
Creative Directors: Roberto Battaglia, Pino Rozzi
Art Directors: Federico Pepe, Micol Talso
Copywriters: Stefania Siani, Luca Beato
Film Directors: BI&BO
Production Company: (h)films
Music: “To build a home”, The Cinematic Orchestra

Wednesday, September 12, 2007

Sasol Springboks Rugby World Cup 2007 ad


Created by Jupiter Drawing Room Joburg - it's the much debated 2007 Springbok World Cup ad

Tuesday, September 11, 2007

Play with DUREX

Durex - play

Do not know what you can do with your Durex? PLAY!

Product : Durex Condoms
Agency : Ogilvy RedCard
Country : Singapore
Creatives : Paul Anderson , Elyn Wong ,Jo Collings

Samsung TV commercials "World Cup 2007 Rugby"

Monday, September 10, 2007

Durex XXL ad: Really BIG

Nike rugby Ad

Nike ad for the French Rugby team and the World cup 2007. Directed by Sean (Cashback) Ellis

Rugby world cup 2003 - NIKE ad

Springboks Rugby World Cup 2007 ad
Samsung TV commercials "World Cup 2007 Rugby"
print: Rugby World Cup ad

Red Cross - Volunteers Bag

red cross ads
Agency: Lem, Shanghai, China
Creative Director: Michael Cheung
Art Director: Vivo
Copywriter: Michael Cheung

Cannes Lions 2007 Film Gold - Levis

Cannes Lions 2007 Film Gold — Levi's DANGEROUS LIAISONS

Advertiser/Client: LEVI STRAUSS
Product/Service: LEVI'S
Entrant Company, City: BBH, London
Country: UNITED KINGDOM
Advertising Agency, City: BBH, London
Country: UNITED KINGDOM
Production Company, City: RATTLING STICK, London
Country: UNITED KINGDOM

New Peugeot 207 CC Commercials


Agency: Euro RSCG
Art Director: Chad Mackenzie
Copywriter: Sean Birk
Director: Thierry Poiraud
Director of Photography: Philipe Lesourd
Production: Paranoid Projects
Music: «Kouz 207 Originals»

Fooling Death Cannes Lions 1997

Fooling Death - Funny Virgin Atlantic commercial (1997)

Friday, September 7, 2007

print: Rugby World Cup ad

This an ad to sell Paris and the Rugby World Cup. It was published in London on billboards and newspapers such as The Time.



Advertising Agency: BDDP&Fils, Paris, France
Creative Directors: Manoëlle Van Der Vaeren, Guillaume Chifflot
Art Director: Antoine Mathon
Copywriter: François Faure
Photographer: Cedric Delsaux

Visit BDDP&Fils site: bddpetfils.fr
And visit Blog about 2007 Rugby world cup

Springboks Rugby World Cup 2007 ad
Samsung TV commercials "World Cup 2007 Rugby"
Volkswagen: Jetta. Love thing

Thursday, September 6, 2007

Commercial for Ford s-max


Agency: Ogilvy, London
Creatives: Paul Diver, Alan Morrice
Production: Rattling Stick, London
Director: Daniel Kleinman
Editor: Steve Gandolfi
Post Production: Framestore CFC, London
While the new generation Ford Galaxy takes the attributes of flexibility, spaciousness, and safe and comfortable driving to new levels, the Ford S-MAX takes Ford into a new market sector.

Both models have been designed and developed in-house by Ford of Europe, and will be built at the company’s Genk Assembly Plant in Belgium. For the Galaxy, this marks a major departure from the previous joint-venture model.

Both vehicles are also significant in being the first to enter volume production with elements of the company’s new ´kinetic design´ styling. First seen last year in the striking Ford iosis concept car, this creative new form language expresses energy in motion, and this is certainly true for the distinctive shapes in the bold body forms of Ford Galaxy and Ford S-MAX.

While the new Galaxy generation adds a dynamic angle to the vehicle’s space credentials, the crossover S-MAX clearly expresses more sporty ambitions.

The family face of both vehicles shows their obvious relation, yet the only common parts in the S-MAX’s and Galaxy’s external body panels are the head lights and the front bonnet. They really are two distinctly different vehicles – the Ford S-MAX roof height is about one hand width lower than the Galaxy’s (1607mm v 1676mm). All other body panels, as well as doors and glass, are individual. Thus, each vehicle’s distinguished design style expresses its particular character.

Ad's ok, something about the music thats addictive

Tuesday, September 4, 2007

IBM linux commercial

Linux ads - joke

Linux ads

social ads - Reconstruction


BRANDS: TV SPOT
Agency: Grey Worldwide
Creative director/art director/copywriter Nigel Dawson
Agency producer: Sandi Gracin
Production: @radical.media
Director: Bruce Hunt
Director of photography: Simon Duggan
Producer: Tony Tvrdeich
VFX: Fin Design, Sydney

Sony Ericsson: Shake your city

Sony Ericsson: Shake your city - Two crazy young guys run through a city and "shake" whatever they can get their hands on. Inspired by Sony Ericsson Walkman phones.

Agency: Saatchi & Saatchi, Frankfurt, Germany
Creative Director: Henning Patzner, Anne Petri
Director: Jessica Benzing, Maximilian Gerlach
Producer: Hendrik Feil
Production company: Wasabi
Account Director: Sandra Schamber