Thursday, October 23, 2008

Alberta Library tv commercial

Ad Campaign: The Alberta's Library (Books and beyond)
Comment from Holiday Films directors Adam & Dave on the campaign:

We were both attracted to this job because neither of us can read, and we thought this would be a good excuse to go into a library for the first time. We loved Katie and Chad's scripts, they were simple and quite dark, and reminded us how libraries can lead you down the road to ruin, but then get you right back on track. It was our idea to use real actors in all four spots, instead of CGI characters used in most library commercials.

Client: The Alberta Library
Titles: Scrapbooking/Kama Sutra, CPR/Mount Everest
Agency: Rethink, Vancouver
Creative Directors: Chris Staples, Ian Grais
Art Director: Chad Kabigting
Copywriter: Katie Ainsworth
Producer: Ann Rubenstein
Production Company: Holiday Films, Toronto
Director: Adam & Dave
Executive Producer: Josefina Nadurata
Producers: Josefina Nadurata, Chris Pavoni
Director of Photography: Jonny Cliff
Editorial: Melanie Snagg, Tonic Post, Vancouver
Music/Sound Design: Chris Hobbs, Koko Productions, Vancouver
Visual Effects: Tonic Post, Vancouver

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