Wednesday, July 18, 2007

Harry Potter Book ad, Green Screen Shoot

This video was part of a viral marketing campaign for Meijer and the Harry Potter book coming out later this month. They had a traveling green screen that hit festivals, baseball games and a movie theatre and shot people over green screen. The person pretended they were riding a broom in front of stone henge. The broom rider received a postcard with their pic and a code. In a couple of days, they visited a website, put in the code and downloaded the movie. Here is a movie my daughter, Lily.

It really is a brilliant idea - let the public distribute your ad for you. The kids had a lot of fun and so far, the shoot has been very successful.

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