Tuesday, July 31, 2007
Monday, July 30, 2007
Video ad: The Worker's Beat'
The Worker's Beat'
Kleshamusic vs. Lasse Gjertsen
In response to "Amateur" by Lasse Gjertsen.
Also for this video, all the sounds are the actual audio from the original video tape.
No alterations has been made other than basic timeline editing.
Video and Sound Design: Kleshamusic Production.
Instruments: Elettroutensili Brikstein.
Concept and Art Direction: Ninja LAB by NinjaMarketing.it
Supported by Brico IO.
Kleshamusic vs. Lasse Gjertsen
In response to "Amateur" by Lasse Gjertsen.
Also for this video, all the sounds are the actual audio from the original video tape.
No alterations has been made other than basic timeline editing.
Video and Sound Design: Kleshamusic Production.
Instruments: Elettroutensili Brikstein.
Concept and Art Direction: Ninja LAB by NinjaMarketing.it
Supported by Brico IO.
Friday, July 27, 2007
Video ads: P&G Tampax
Agency: Leo Burnett, Milan, Italy
Creative Director: Anna Meneguzzo
Art Director: Milos Obradovic
Copywriter: Saverio lotierzo
Director: TAK HARUDA
Wednesday, July 25, 2007
Video ads: Learning and Skills Council UK — In Our Hands
Agency: Leo Burnett London
Creatives: Guy Moore, Tony Malcolm
Production: RSA, London
Director: Carl Erik Rinsch
Print ads: HARPER'S BAZAAR "Simpsons go to Paris"
Illustrator: Julius Preite
Name: «Harper’s Bazaar "The Simpsons go to Paris with Linda Evangelista"» Main
BRANDS: HARPER'S BAZAAR
Social ads - smoking is a handicap
“Smoking is a handicap. Bordet Tobacco Detoxification Centre”
Agency: McCann Erickson, Belgium
Creative Director: Jean-Luc Walraff
Art Director: Salvatore Carlino
Copywriter: Gregory Defay
Production Company: Helicotronc
Directors: Olivier Tollet, Jean-Julien Collette
Music: Ghinzu
Released: March 2007
TIDE-TO-GO DETERGENT commercial - Cannes Lions 2007
Silver in Film category at Cannes Lions 2007
Agency: Saatchi & Saatchi, New York, USA
Executive Creative Director: Tony Granger, Jan Jacobs, Leo Premutico
Creative Director: Audrey Huffenreuter
Art Director: Dan Lucey
Copywriter: Peter Albores, Nathan Frank
Agency Producer: Dani Stoller
Account Supervisor: Chris Foster, Andrea Diquez, Sarah Beaumont, Beth Galloway, Gus Marmarinos
Production Company: DAB HAND MEDIA, London, UK
Director: Calle Astrand
Producer: Luke Beauchamp, Ira Brooks
D.O.P/Lighting Cameraman: Martin Tedin
Editor: Whitehouse
Don't wait for other people - legambiente
"Don't wait for other people"
client: legambiente (no profit)
product: puliamo il mondo (clean up the world)
agency: forchets
creative directors: niccolò brioschi & andrea baccin
art director: andrea vitali
copywriter: luca 'bazooka' bartoli
director: a.k.a. Todor
producer: fabio nesi
location: lido di camaiore
music by extrabeat musicaroun
Monday, July 23, 2007
Carlsberg viral spot!
Carlsberg and mentos (video)
AD Mathieu Cuvelier
CR Romain Pergeaux
director: wokprod
Wednesday, July 18, 2007
Online Video Ads: Just Wait
Poke around on Yahoo! (YHOO) a bit, and you'd think online video advertising is already flourishing. A trailer for the latest Harry Potter film is prominently located on Yahoo's home page. On the portal's food site, there's a Hellmann's mayonnaise ad that features a video of a man steaming salmon on his car engine. And a search for "funny videos" reveals an entire Yahoo channel devoted to online commercials.
But a new report by eMarketer, released July 16, suggests Web surfers ain't seen nothing yet. Video ad sales are expected to grow from an estimated $775 million this year to $3.1 billion in 2010 and then to $4.3 billion in 2011. That's up from a November projection in which eMarketer estimated 2010's video ad sales at less than $3 billion (see BusinessWeek.com, 11/7/06, "Up Next: Online Video Ad Boom?").
Though the numbers sound large, the expected activity over the next four years suggests that advertisers will be merely experimenting with the medium. Even at $4.3 billion, spending on video ads would account for just $1 of every $10 of Internet advertising.
Much More to Come
It's after 2011 that the floodgates will really open, says eMarketer senior analyst David Hallerman. By then, the distinction between television and Web video will be so blurred that advertisers will begin directing more of their marketing budgets to the online version. "All you have to do is take a few percentages off of a TV advertiser's typical budget and that is going to be a large amount of money," says Hallerman. Television advertising is expected to top $46.3 billion in 2011, according to PricewaterhouseCoopers.
The lines are already blurring. Sony plans to transform its online video site Grouper into a farm team, of sorts, for professional media talent. The decision marks a move away from the riskier user-generated content that advertisers have been reluctant to embrace, and toward making online video more television-quality, and presumably more advertiser-friendly.
By 2011, online commercials will likely appear in multiple forms beyond today's pre-roll ads, which users must sit through before watching a video clip. For example, some interactive banners will play an ad whenever a user clicks it or rolls the cursor over it. And graphics along the bottom or side of a video clip will encourage users to watch a commercial.
Hallerman also expects that more online video ads will offer rewards in exchange for the user's time. Potential payoffs may include free content, games, coupons, or ways for users to personalize commercials. Ads that don't offer such compensation will have to be sufficiently entertaining so that users aren't turned off. A study by Burst Media found that 77% of users find video ads intrusive.
New Formats in the Offing
Companies are already experimenting with the new video ad formats. Yahoo, for example, is working with animated window-shade ads that a user can pull down over a video. It is also testing graphical ads that appear during a video in the same way that TV networks now show ads at the bottom of the screen—say, to promote a new sitcom—while another program is being aired. "Ads will change to be less obtrusive to the user," says Mike Folgner, general manager of Yahoo! Video and former CEO of Jumpcut, which Yahoo acquired in September (see BusinessWeek.com, 10/2/06, "Yahoo's Strategy: Growth by Acquisition"). Folgner also sees advertisers integrating more user-generated video in ad campaigns. Already, PepsiCo's (PEP) Doritos and other brands have held contests with Yahoo encouraging users to create videos about their products.
VideoEgg,a startup that distributes video ads in its own player across social networks, has been serving overlaid graphic ads with its video content. The company is working with close to 100 advertisers, including Rockstar Games and General Motors (GM), says Troy Young, VideoEgg's chief marketing officer. Young says new formats are necessary to keep from annoying audiences. "Pre-roll is a really challenging advertising execution in terms of meeting the needs of the community. You don't want to start off alienating someone," says Young. "We are trying to bring a variety of ad types to the market."
Making the Medium More Accessible
The new forms of online video advertising are only partly responsible for marketer interest in the medium. The other culprit is cost. Internet video is relatively cheap compared to the millions it can cost to produce a regular TV commercial and secure a 30-second network slot.
TurnHere, a startup that produces Internet videos for businesses ranging from the corner bistro to global hotel chains, can produce an online commercial for as little as $500, says Bradley Inman, TurnHere's founder and CEO. Producers of conventional TV commercials "spend more on the catering trucks than we do on the video," says Inman.
The company has 2,000 independent filmmakers around the world available to shoot films for local businesses. Many of TurnHere's commercials take the form of short documentaries about each business. Think of the concierge at a hotel showing users around the grounds. The ads can be featured on a company's Web page or on local search sites such as IAC/InterActive Corp.'s (IACI) Citysearch.com.
Internet advertising leader Google (GOOG) is also trying to make the medium more accessible. In May, it began distributing click-to-play commercials through its AdSense network, a group of Web sites that post ads in exchange for a slice of the revenue (see BusinessWeek.com, 5/24/07, "Google's In-Video Ad Experiment").
No doubt online video advertising still has a way to go before every business has an Internet commercial. But users should be prepared for the Web to look a lot more like TV.
But a new report by eMarketer, released July 16, suggests Web surfers ain't seen nothing yet. Video ad sales are expected to grow from an estimated $775 million this year to $3.1 billion in 2010 and then to $4.3 billion in 2011. That's up from a November projection in which eMarketer estimated 2010's video ad sales at less than $3 billion (see BusinessWeek.com, 11/7/06, "Up Next: Online Video Ad Boom?").
Though the numbers sound large, the expected activity over the next four years suggests that advertisers will be merely experimenting with the medium. Even at $4.3 billion, spending on video ads would account for just $1 of every $10 of Internet advertising.
Much More to Come
It's after 2011 that the floodgates will really open, says eMarketer senior analyst David Hallerman. By then, the distinction between television and Web video will be so blurred that advertisers will begin directing more of their marketing budgets to the online version. "All you have to do is take a few percentages off of a TV advertiser's typical budget and that is going to be a large amount of money," says Hallerman. Television advertising is expected to top $46.3 billion in 2011, according to PricewaterhouseCoopers.
The lines are already blurring. Sony plans to transform its online video site Grouper into a farm team, of sorts, for professional media talent. The decision marks a move away from the riskier user-generated content that advertisers have been reluctant to embrace, and toward making online video more television-quality, and presumably more advertiser-friendly.
By 2011, online commercials will likely appear in multiple forms beyond today's pre-roll ads, which users must sit through before watching a video clip. For example, some interactive banners will play an ad whenever a user clicks it or rolls the cursor over it. And graphics along the bottom or side of a video clip will encourage users to watch a commercial.
Hallerman also expects that more online video ads will offer rewards in exchange for the user's time. Potential payoffs may include free content, games, coupons, or ways for users to personalize commercials. Ads that don't offer such compensation will have to be sufficiently entertaining so that users aren't turned off. A study by Burst Media found that 77% of users find video ads intrusive.
New Formats in the Offing
Companies are already experimenting with the new video ad formats. Yahoo, for example, is working with animated window-shade ads that a user can pull down over a video. It is also testing graphical ads that appear during a video in the same way that TV networks now show ads at the bottom of the screen—say, to promote a new sitcom—while another program is being aired. "Ads will change to be less obtrusive to the user," says Mike Folgner, general manager of Yahoo! Video and former CEO of Jumpcut, which Yahoo acquired in September (see BusinessWeek.com, 10/2/06, "Yahoo's Strategy: Growth by Acquisition"). Folgner also sees advertisers integrating more user-generated video in ad campaigns. Already, PepsiCo's (PEP) Doritos and other brands have held contests with Yahoo encouraging users to create videos about their products.
VideoEgg,a startup that distributes video ads in its own player across social networks, has been serving overlaid graphic ads with its video content. The company is working with close to 100 advertisers, including Rockstar Games and General Motors (GM), says Troy Young, VideoEgg's chief marketing officer. Young says new formats are necessary to keep from annoying audiences. "Pre-roll is a really challenging advertising execution in terms of meeting the needs of the community. You don't want to start off alienating someone," says Young. "We are trying to bring a variety of ad types to the market."
Making the Medium More Accessible
The new forms of online video advertising are only partly responsible for marketer interest in the medium. The other culprit is cost. Internet video is relatively cheap compared to the millions it can cost to produce a regular TV commercial and secure a 30-second network slot.
TurnHere, a startup that produces Internet videos for businesses ranging from the corner bistro to global hotel chains, can produce an online commercial for as little as $500, says Bradley Inman, TurnHere's founder and CEO. Producers of conventional TV commercials "spend more on the catering trucks than we do on the video," says Inman.
The company has 2,000 independent filmmakers around the world available to shoot films for local businesses. Many of TurnHere's commercials take the form of short documentaries about each business. Think of the concierge at a hotel showing users around the grounds. The ads can be featured on a company's Web page or on local search sites such as IAC/InterActive Corp.'s (IACI) Citysearch.com.
Internet advertising leader Google (GOOG) is also trying to make the medium more accessible. In May, it began distributing click-to-play commercials through its AdSense network, a group of Web sites that post ads in exchange for a slice of the revenue (see BusinessWeek.com, 5/24/07, "Google's In-Video Ad Experiment").
No doubt online video advertising still has a way to go before every business has an Internet commercial. But users should be prepared for the Web to look a lot more like TV.
Harry Potter Book ad, Green Screen Shoot
This video was part of a viral marketing campaign for Meijer and the Harry Potter book coming out later this month. They had a traveling green screen that hit festivals, baseball games and a movie theatre and shot people over green screen. The person pretended they were riding a broom in front of stone henge. The broom rider received a postcard with their pic and a code. In a couple of days, they visited a website, put in the code and downloaded the movie. Here is a movie my daughter, Lily.
It really is a brilliant idea - let the public distribute your ad for you. The kids had a lot of fun and so far, the shoot has been very successful.
It really is a brilliant idea - let the public distribute your ad for you. The kids had a lot of fun and so far, the shoot has been very successful.
Tuesday, July 17, 2007
How to sell an ad (Video)
This is what you must do to sell your client an ad
SCALA JWT Romania WTF presentation.
SCALA JWT Romania WTF presentation.
(print) Dulux Paint: Chameleon
“1637 colours. Dulux”
Agency: Callegari Berville Grey, Paris, France
Creative Director: Andrea Stillacci
Art Director: Eric Diratzouyan
Copywriter: Laurent Gagnière
Advertise your Brand With Printed Umbrellas
If you are planning to use printed umbrellas for giving your company’s marketing a boost, you may wish to go for the highest quality that your budget can stand. There are various promotional gift items that are extensively used and give your company the exposure that you can only get via printed umbrellas. Many companies in order to save money simply go for cheap promotional printed umbrellas. This is not a wise move and can actually cost your business more in the long run.
Corporate gift-giving has become a very common practice today. Naturally, businessmen and advertisers have become far more discerning than they used to be. Now, cheap plastic ball pens have been replaced by stylish, sleek metal ones, whereas, printed key rings are embossed by leather fobs. Any clue why there is a reverse in the process, when you’re choosing just a marketing gift? The answer is quality speaks. The quality of the gifts reflects your business ethics and dependability and go to establish your reputation. Corporates naturally do not like to compromise on their goodwill against a little cost.
Quality printed umbrellas actually portray your attitude toward business. The printed umbrella that you had gifted to your valued partners and associates starts malfunctioning within a short period, the receivers will simply perceive that you don’t care about quality or want to earn easy fame and money.
Quality printed umbrellas that last for years make your company look good and continues to represent and publicise your company for as long as it is in use. The added expense of buying better quality printed umbrellas pays off in years and gives more return on the investment.
With the help of the latest technology and software, you can easily customise a simple looking umbrella into an attractive one. Printed umbrellas can be customised by imprinting your company name, message, slogan, logo, contact information, and website URL on its surface. This way, printed umbrellas become the walking billboards and carry your company’s name among the people. Before you buy printed umbrellas, it is wise to do an extensive market research to make sure that you get the best quality product at the best price.
At YesGifts, you will find a wide range of printed umbrellas as per your needs. You can get these umbrellas customized by our expert designers. YesGifts houses some of the best and talented designers that make sure that you get the best quality printed umbrellas. Click www.yesgifts.co.uk now for knowing more about promotional umbrellas, promotional printed umbrellas, and promotional gifts.
Advertise your Brand With Printed Umbrellas
Corporate gift-giving has become a very common practice today. Naturally, businessmen and advertisers have become far more discerning than they used to be. Now, cheap plastic ball pens have been replaced by stylish, sleek metal ones, whereas, printed key rings are embossed by leather fobs. Any clue why there is a reverse in the process, when you’re choosing just a marketing gift? The answer is quality speaks. The quality of the gifts reflects your business ethics and dependability and go to establish your reputation. Corporates naturally do not like to compromise on their goodwill against a little cost.
Quality printed umbrellas actually portray your attitude toward business. The printed umbrella that you had gifted to your valued partners and associates starts malfunctioning within a short period, the receivers will simply perceive that you don’t care about quality or want to earn easy fame and money.
Quality printed umbrellas that last for years make your company look good and continues to represent and publicise your company for as long as it is in use. The added expense of buying better quality printed umbrellas pays off in years and gives more return on the investment.
With the help of the latest technology and software, you can easily customise a simple looking umbrella into an attractive one. Printed umbrellas can be customised by imprinting your company name, message, slogan, logo, contact information, and website URL on its surface. This way, printed umbrellas become the walking billboards and carry your company’s name among the people. Before you buy printed umbrellas, it is wise to do an extensive market research to make sure that you get the best quality product at the best price.
At YesGifts, you will find a wide range of printed umbrellas as per your needs. You can get these umbrellas customized by our expert designers. YesGifts houses some of the best and talented designers that make sure that you get the best quality printed umbrellas. Click www.yesgifts.co.uk now for knowing more about promotional umbrellas, promotional printed umbrellas, and promotional gifts.
Advertise your Brand With Printed Umbrellas
Monday, July 16, 2007
Kipsta Tarmak: Finger
Agency: Young & Rubicam, Paris, France
Creative Director: Les 6
Art Director/Illustrator: Sebastien Guinet
Copywriter: Josselin Pacreau
Photographer: Oliver Rheindorf
Published: July 2007
Nike Football: Wayne Rooney vs Director
the director is pushing Rooney a bit too far while making a video. The director gets whats coming to him in the end of the movie.
Friday, July 13, 2007
PlayStation Portable: Guide Dog
Bronze in Press category at Cannes Lions 2007
Agency: TBWA\España, Madrid, Spain
Advertising Agency: TBWA, Madrid, Spain
Executive Creative Directors: Guillermo Gines, Juan Sanchez
Creative Directors: Bernardo Hernandez, Montse Pastor
Copywriter: Vicente Rodríguez
Art Director: Ely Sanchez
Account Supervisor: Inés DIaz-Casariego
Advertiser’s Supervisor: Javier Martinez Avial
Coca-Cola: Inside the Happiness Factory (video)
Inside the Happiness Factory
Advertiser: The Coca-Cola Company
Global Chief Creative Officer: Esther Lee
Group Director of Film and Music Production: Nick Felder
Wieden + Kennedy
Exec Creative Director: Al Moseley, John Norman
Creative Directors: Rick Condos & Hunter Hindman
Art Director: Barney Hobson
Copywriter: Rick Chant
Executive Producer: Tom Dunlap
Producer: Sandy Reay
PSYOP
Directors: Todd Mueller and Kylie Matulick
Audio Interview Directors: Todd Mueller, Psyop & Wayne Waterson, Dab Hand Media
Executive Producers: Justin Booth-Clibborn and Boo Wong
Audio Interview Producers: Paul Middlemiss, Psyop & Luke Beauchamp, Dab Hand Media
Live Action Producer: Paul Middlemiss
Producer: Mariya Shikher
Coordinator: Tarun Charaipotra
Editors: Brett Nicoletti, Cass Vanini, and Brett Goldberg
Storyboard Artist: Ben Chan
Animation Director: Nicholas Weigel
Lead TD: David Chontos
Animators: Pat Porter, Jeff Lopez, Aja Bogdanoff, Henning Koscy, Michael Taylor, Gordana Fersini, Chris Cauffield, Dovi Anderson, Simon Allen, Aaron Koressel, Raquel Coelho, Ryan Gong
Rigging: Tony Barbieri and Gooshun Wang
Modeling/Texturing: Anthony Patti, Stanley Ilin, Yaron Canetti, Sheng-Fang Chen
Lighting: Saira Matthew, Brian Drucker, Michael Marsek
FX: Reeves Blakeslee, Clay Budin, Damon Ciarelli, Dylan Maxwell, Pete Hamilton, Jed Mitchell
Compositing: Theo Maniatis, Jason Conradt, Molly Schwartz, Matt St. Leger, Stefania Gallico
Voiceover Cast
The Hart Brothers: Don Brown
The Hart Brothers: Eddie Mollohan
Shetty Drinkbox: Kenyatta Manning
Fred: Grant Dubois
Dirk Rutgers: Willis Lowe
Chu Chu Chutney: Marcelo Silvabo
Depak Cola: Prashanthi Jella
Chiku: Annie Anderson
Bon Bon: Michele Facey
Phoenix: Diane Trapp
Bubbles: Flor Gaytan
Captain: Richard Hunter
Wendy: Elizabeth Laime
Bobby: Stephen Ruddy
Muffin: Jessica Allen
Jimmy Sparx: Stephen Ruddy
Larry: Russell Gerard
Post Production: Joint Amsterdam
Music: Human
Sound Design: Amber Music
Sound Designer: Bill Chesley
Senior Producer: Kate Gibson
ECO: Michelle Curran
Mixed at: audioEngine in 7.1 surround sound
Mixer: Rex Recker
Mixer's assistant: Sam Shaffer
Executive Producer: Gloria Pitagorsky
The Brief:
The World of Coke-Inside the Happiness Factory.
Wieden+Kennedy/Amsterdam and Psyop give us a behind-the-scenes peek at the Happiness Factory. Real Coca-Cola employees were interviewed and their responses used by the animated factory workers for this film, which is running in Atlanta's World of Coca-Cola.
About PSYOP:
" Is it possible for these guys to do one thing that doesn't amaze the hel
AXE 3: Crashes
“Crashes” shows a day in a guys life after spraying Axe 3, Combinable fragances: everywhere he goes girls crash into each other to make a third gorgeous one.
Agency: VegaOlmosPonce, Buenos Aires, Argentina
Executive Creative Director: Hernán Ponce
Creative Director: Sebastián Stagno/Rafael D’Alvia
Copywriter: Matías Corbelle
Art Director: Diego Sánchez
Agency Producer: Roberto Carsillo
Account Supervisor: Néstor Ferreyro
Advertiser’s Supervisor: Pablo Gazzera/Florencia Peña/Cristian Cores/Fernando Laratro
Production Company, City: BLINK, London
Country: UNITED KINGDOM
2nd Production Company, City: PIONEER PRODUCTIONS, Buenos Aires
Country: ARGENTINA
Director: Lynn Fox
Music - Artist/Title: Full Time Hobby
Sound Design/Arrangement: La Casa Post Sound
Post Production: The Mill Londres
Other Credits: Client Services Director: Vanina Rudaeff
Friday, July 6, 2007
Wayne Rooney Nike Total90 Laser viral spot
The ad, for the new Total90 Laser boot, was shot at Nike's US headquarters in Oregon and shows Rooney drawing a target on to the screen of a camera, before jogging 50 yards away with a ball at his feet.
After juggling with the ball, Rooney drills it back at the camera, hitting the target with pin-point accuracy... and the camera falls to the ground under the weight of his fierce shot.
After juggling with the ball, Rooney drills it back at the camera, hitting the target with pin-point accuracy... and the camera falls to the ground under the weight of his fierce shot.
Wednesday, July 4, 2007
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