iPhone 3G Ad: Everyone

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Ad Campaign - Euronews (Pure)

euronews: Executive woman

Ad Campaign: Euronews (Pure)
Advertiser: euronews
Agency : FFL Paris
Agency managers: Fred & Farid, Nathalie Chopra, Brune Failliot
Creative director: Fred & Farid
Copywriter: Julien Boulard
Artistic director: Julien Boulard
Managers of Advertiser: Philippe Cayla - Michael Peters – Olivier de Montchenu - Walid Chamak - Nathalie Champagne – Elena Calamo Specchia
TV production: Robin Accard – Laure Scalbert
Production: Guerrilleros Production
Media strategist : Pascal Crifo (FFL Media)
Number of films: 3
Duration: 30 and 20 seconds

For 15 years, euronews has been fighting to broadcast accurate, verified information without any kind of bias.
In January 2007, euronews joined forces with the independent agency FFL Paris (Fred & Farid) to combine its global media experience with that of a global communications agency to assess the strategic direction of the news channel.
The purpose of the new platform is to highlight the relevance of the euronews model and demonstrate that prioritising facts over perspectives is a virtue at a time when society is experiencing increasing media corruption.
In this era of the "citizen journalist ", euronews has adopted the crucial task of ensuring every European citizen is quickly made aware of the facts he needs to form his opinion of the world.

Consequently, the new brand platform of euronews boasts a distinct and unique model in a highly competitive news universe:
- No studio, no anchormen for a unique and immediately identifiable style;
- A European, and therefore, a different outlook on the world;
- A multilingualist approach enhanced by the introduction of an eighth language in 2008, Arabic;
- An editorial policy of broadcasting accurate and verified information.

The philosophy of euronews:
"At euronews, we think that to systematically adopt a sensationalist approach to information coerces and distorts the judgement of television viewers.
At euronews, we believe in human intelligence, and we think that the role of a news channel is to provide every individual with sufficient material for him to form his own opinion of the world.
“Journalism is not about bias; it is about transcribing reality with pure objectivity."

From this point on, every element of the re-branding process (the signature, the logo, the communications campaign and the media strategy) will advance reinforce the euronews promise.

euronews: Opinion leader


euronews: Young man


euronews: Airport

Samsung Tesco: Plus to Your Life - Homeplus

Advertiser/Client: SAMSUNG TESCO
Product/Service: HOMEPLUS SUPERMARKET
Entrant Company, City: CHEIL WORLDWIDE, Seoul
Country: KOREA
Advertising Agency, City: CHEIL WORLDWIDE, Seoul
Country: KOREA
Executive Creative Director: Ina Choi
Creative Director: Yooshin Lee
Copywriter: Jungho Hwang / Sua Lee
Art Director: Kangwook Lee / Chaehoon Lee / Yooho Lee / Sanghun Yoo
Illustrator: Bom Communication

Read The Subway in Seoul


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Samsung Soul Dinosaur Tour

You wanted to see more dinosaur, so we took him on a tour around England

http://www.viralfactory.com/


Download iPinball

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Kronenboug Advert- 2008

The new ad from Kronenbourg 1664 and M&C Saatchi introduces new product - Dynamo Systeme - a lager that gives you smaller bubbles for a smoother taste.

Agency: M&C Saatchi, London

Country: United Kingdom

Director: Tony Kaye

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Download Pinball

Marie Curie action: Chemicals having a party

The People programme under the 7th Framework Programme promotes excellence in research training, mobility, and career development for researchers at all levels, both inside and outside the European Union.

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social ads: The Mess

Not Even Once - from Montana Meth Project

Савченко за Чернигов

Transport For London - The Day You Went To Work

Awards: Cannes Lions 2007 Winners, Eurobest 2007, Eurobest 2007 Gold, London Awards 2007 TV Public Service/Social Welfare Silver, Cannes Lions 2007 Film Gold, CLIO Awards 2007, CLIO Awards 2007 Bronze, ONE SHOW 2007, ONE SHOW 2007 Silver

Title "The Day You Went to Work"
Agency M&C Saatchi City London
Production Company: Gorgeous Enterprises
Advertiser Transport for London
Brand Name Transport for London
Business Sector Road Safety
Date of First Publication 4/30/2007
Market United Kingdom
Country of Production United Kingdom
Language English
Type Television
Length 30 seconds
Tagline Ride the roads you know as carefully as those you don't
Awards The One Show, 2007 (Silver) for Single

CLIO Awards, 2007 (Bronze) for Public Service

Cannes Lions - International Advertising Festival, 2007 (Gold Lion ) for Public Health & Safety

London International Awards - LIA, 2007 (Silver) for Public Service/Social Welfare

Eurobest, 2007 (Eurobest Gold) for Public Health & Safety


Creative Director Graham Fink
Art Director Will Bate, Curtis Brittles
Copywriter Curtis Brittles, Will Bate
Agency Producer Kate Havers

The alarm that always wakes you
The face you always pull
The towel you leave on the floor
The sock you can never find
The tie they make you wear
The bill you forgot to pay
The cereal you never finish
The plant you never water
The girlfriend you kiss goodbye
The road you’ve lived on for years
The car that never moves
The shop that’s never open
The chair that’s always there
The mums on the school run
The d oor you see too late
The lamppost you slam into
The legs you’ll never use again
The day you went to work.

social ads: Even dummies wear seatbelts

Even dummies wear seatbelts
Agency: Publicis Helsinki
Creative Director: Anthony Wolch
Art Director: Sami Anttila
Copywriter: Tomi Winberg
Directors: Alexander Kiesl & Steffen Knocke / Unexpected
Producer: Carlo Trulli / SPY Films

Director: Alex & Steffen

Stride gum commercials

Stride: Lederhosen

Ad Campaign: Spit our your Stride gum and chew another piece, already! Or we'll find you
Agency: JWT, New York
Co-President, Chief Creative Officer: Ty Montague
Executive Creative Director: Jeff Bitsack
Creative Director: Jackie Hathiramani
Art Director: David Suarez
Copywriters: Danny Gonzalez, Jeff Bitsack, Jackie Hathiramani
Director of Integrated Productions: Clair Grupp
Agency Producer: Owen Katz
Director: John O'Hagan
Production Company: RSA, New York
Editor: Dave Anderson
Editing House: Mackenzie Cutler
Sound Design: Sound Lounge/Audio Engine

Stride gum: Office Park


* Ad Campaign: Spit our your Stride gum and chew another piece, already! Or we'll find you

Agency: JWT, New York
CCO: Ty Montague
ECD: Jeff Bitsack
CD: Jackie Hathiramani
CW: Danny Gonzalez
AD: David Suarez
Producer: Owen Katz

Production Company: RSA, Los Angeles
Dir: John O'Hagan
DP: Eric Schmidt
Line Producer: Josh Porter
EP: Marjie Abrahams

Editorial
Studio: Mackenzie Cutler, New York
Editor: Dave Anderson
Asst editor: Adam Bazadona
EP: Melissa Miller
Sound design: Marc Healy
Smoke Operator: Jimmy Hayhow
Smoke Assistant: Sarah Edwards

VFX Company: Mass Market, NYC
EP: Justin Lane
Producer: Wendy Garfinkle, Rich Rama
Flame Artist: Mark French, Aska Otake, Chris Staves
Rotoscope: David Mate

Audio
Music Company: JWTwo, New York
Music Producer: Theresa Notartomaso, Priscilla Colon, Mike Gaydos
Studio: Sound Lounge, New York; audioEngine, New York; JW2, New York
Engineer: Peter Holcomb (Sound Lounge); Tom Goldblatt (audioEngine); Andy Green (JW2) EP audioEngine: Gloria Pitagorsky

Telecine:
Studio: the Mill, New York
Colorist: Damien Van Der Cruyssen


O2 3G iPhone
Crazy Panasonic Advertising - Vertical Tennis
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McDonald's Line Rider Commercial

Line Rider is featured in a McDonald's commercial that runs in the US.

via: http://mastercom.over-blog.com/

VW Golf: Night Driving

Awards: DGA Awards, BTAA 2008, BTAA 2008 Silver, Andy Awards 2008 Television Silver, Andy Awards 2008 Integrated Silver, Andy Awards 2008, ADC Awards 2008 Intergrated Merit, Clio 2008 TV Silver, Clio 2008 TV Bronze

Agency: DDB, London
Art Director: Shishir Patel
Copywriter: Sam Oliver
Agency Producer: Lucinda Ker
Director: Noam Murro
Production Company: Biscuit@Independent Films
Producer: Richard Packer, Jay Veal
Director of Photography: Paul Cameron
Post Production: Alex Thomas, Framestore CFC
Editor: Tim Thornton Allen, Marshall Street
Music: Don't Blow It, Cliff Martinez

Burger King: Simpsons

Ad Campaign: Burger King (Simpsons)
Awards: Andy Awards 2008 Integrated Bronze
Agency: Crispin Porter + Bogusky (Miami)
Brand Name: Burger King
Country of Production: United States

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