Wednesday, June 11, 2008

Transport For London - The Day You Went To Work

Awards: Cannes Lions 2007 Winners, Eurobest 2007, Eurobest 2007 Gold, London Awards 2007 TV Public Service/Social Welfare Silver, Cannes Lions 2007 Film Gold, CLIO Awards 2007, CLIO Awards 2007 Bronze, ONE SHOW 2007, ONE SHOW 2007 Silver

Title "The Day You Went to Work"
Agency M&C Saatchi City London
Production Company: Gorgeous Enterprises
Advertiser Transport for London
Brand Name Transport for London
Business Sector Road Safety
Date of First Publication 4/30/2007
Market United Kingdom
Country of Production United Kingdom
Language English
Type Television
Length 30 seconds
Tagline Ride the roads you know as carefully as those you don't
Awards The One Show, 2007 (Silver) for Single

CLIO Awards, 2007 (Bronze) for Public Service

Cannes Lions - International Advertising Festival, 2007 (Gold Lion ) for Public Health & Safety

London International Awards - LIA, 2007 (Silver) for Public Service/Social Welfare

Eurobest, 2007 (Eurobest Gold) for Public Health & Safety

Creative Director Graham Fink
Art Director Will Bate, Curtis Brittles
Copywriter Curtis Brittles, Will Bate
Agency Producer Kate Havers

The alarm that always wakes you
The face you always pull
The towel you leave on the floor
The sock you can never find
The tie they make you wear
The bill you forgot to pay
The cereal you never finish
The plant you never water
The girlfriend you kiss goodbye
The road you’ve lived on for years
The car that never moves
The shop that’s never open
The chair that’s always there
The mums on the school run
The d oor you see too late
The lamppost you slam into
The legs you’ll never use again
The day you went to work.

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