The 'Halo' Effect

Hello, Halo. The latest installment of the Xbox 360 video-game sensation will be released Sept. 25. Gamers have been playing beta snippets for months, fans are slurping up co-marketed "Halo 3" Mountain Dew Game Fuel and bloggers have typed millions of words on it.
So whether the installment of the first-person shooter saga lives up to its hype is irrelevant. Halo is already a certifiable pop-culture and marketing phenomenon.
SALES
Presales for "Halo 3" have already topped 1 million ("Halo 2" set a record with $125 million in first-day sales in November 2004). During E3, then-Microsoft executive Peter Moore said he expects "Halo 3" to become a $1 billion franchise by the end of the year.
CONSOLE SALES
"Halo 3," like previous Halos, was created by Bungie Studios exclusively for Microsoft's Xbox. That means anyone who wants to play the game has to have -- or buy -- an Xbox 360 console. Don't scoff. Analysts expect a surge in 360-console sales around the launch.
ONLINE PLAY
Beginning with "Halo 2," players could compete online through Microsoft's Xbox Live service. "Halo 2" was the most popular game on Live until "Gears of War" supplanted it last holiday. To date, almost 1 billion collective playing hours have been logged.
MARKETING
A trailer for "Halo 3" was rolled out at E3 in 2006. Microsoft agency McCann Worldgroup, San Francisco, and T.A.G. launched the first ad -- a well-received live-action spot -- in December and ran it only one time. More McCann spots that feature main character Master Chief defeating foes began last week, and Microsoft has dubbed launch week "Unite to Fight." An alternate-reality game, "Iris," also has been running online since June, revealing game details along the way.
THE MOVIE
Director Peter Jackson has pledged his support, but several studios have dropped the project due to its expense. According to news reports, when Microsoft first went to studios with a script in 2005, its demands included $10 million plus 15% of the box office gross, plus a minimum $75 million budget.
HALO NATION
The fanatic group of loyalists are often referred to by Microsoft, Bungie and others as the Halo Nation. There is a Halo Nation website, podcast and plenty of gear. More than 10,000 retailers in the U.S. will sell "Halo 3 " beginning at midnight on Sept. 25.
CO-MARKETING
The Halo franchise has about 30 licensees. For "3," Mountain Dew, 7-Eleven, Pontiac, Burger King and Comcast are looking for the Halo effect on a cadre of products and promotions.

From http://adage.com/

Freddy - Gravity Set Me Free

Agency: 1861 United, Milan, Italy
Creative Directors: Roberto Battaglia, Pino Rozzi
Art Directors: Federico Pepe, Micol Talso
Copywriters: Stefania Siani, Luca Beato
Film Directors: BI&BO
Production Company: (h)films
Music: “To build a home”, The Cinematic Orchestra

Sasol Springboks Rugby World Cup 2007 ad

Created by Jupiter Drawing Room Joburg - it's the much debated 2007 Springbok World Cup ad

Play with DUREX

Do not know what you can do with your Durex? PLAY!

Product : Durex Condoms
Agency : Ogilvy RedCard
Country : Singapore
Creatives : Paul Anderson , Elyn Wong ,Jo Collings

Samsung TV commercials "World Cup 2007 Rugby"

Durex XXL ad: Really BIG

Nike rugby Ad

Nike ad for the French Rugby team and the World cup 2007. Directed by Sean (Cashback) Ellis

Rugby world cup 2003 - NIKE ad

Springboks Rugby World Cup 2007 ad
Samsung TV commercials "World Cup 2007 Rugby"
print: Rugby World Cup ad

Red Cross - Volunteers Bag

Agency: Lem, Shanghai, China
Creative Director: Michael Cheung
Art Director: Vivo
Copywriter: Michael Cheung

Cannes Lions 2007 Film Gold - Levis

Cannes Lions 2007 Film Gold — Levi's DANGEROUS LIAISONS

Advertiser/Client: LEVI STRAUSS
Product/Service: LEVI'S
Entrant Company, City: BBH, London
Country: UNITED KINGDOM
Advertising Agency, City: BBH, London
Country: UNITED KINGDOM
Production Company, City: RATTLING STICK, London
Country: UNITED KINGDOM

New Peugeot 207 CC Commercials

Agency: Euro RSCG
Art Director: Chad Mackenzie
Copywriter: Sean Birk
Director: Thierry Poiraud
Director of Photography: Philipe Lesourd
Production: Paranoid Projects
Music: «Kouz 207 Originals»

Fooling Death Cannes Lions 1997

Fooling Death - Funny Virgin Atlantic commercial (1997)

print: Rugby World Cup ad

This an ad to sell Paris and the Rugby World Cup. It was published in London on billboards and newspapers such as The Time.



Advertising Agency: BDDP&Fils, Paris, France
Creative Directors: Manoëlle Van Der Vaeren, Guillaume Chifflot
Art Director: Antoine Mathon
Copywriter: François Faure
Photographer: Cedric Delsaux

Visit BDDP&Fils site: bddpetfils.fr
And visit Blog about 2007 Rugby world cup

Springboks Rugby World Cup 2007 ad
Samsung TV commercials "World Cup 2007 Rugby"
Volkswagen: Jetta. Love thing

Commercial for Ford s-max

Agency: Ogilvy, London
Creatives: Paul Diver, Alan Morrice
Production: Rattling Stick, London
Director: Daniel Kleinman
Editor: Steve Gandolfi
Post Production: Framestore CFC, London
While the new generation Ford Galaxy takes the attributes of flexibility, spaciousness, and safe and comfortable driving to new levels, the Ford S-MAX takes Ford into a new market sector.

Both models have been designed and developed in-house by Ford of Europe, and will be built at the company’s Genk Assembly Plant in Belgium. For the Galaxy, this marks a major departure from the previous joint-venture model.

Both vehicles are also significant in being the first to enter volume production with elements of the company’s new ´kinetic design´ styling. First seen last year in the striking Ford iosis concept car, this creative new form language expresses energy in motion, and this is certainly true for the distinctive shapes in the bold body forms of Ford Galaxy and Ford S-MAX.

While the new Galaxy generation adds a dynamic angle to the vehicle’s space credentials, the crossover S-MAX clearly expresses more sporty ambitions.

The family face of both vehicles shows their obvious relation, yet the only common parts in the S-MAX’s and Galaxy’s external body panels are the head lights and the front bonnet. They really are two distinctly different vehicles – the Ford S-MAX roof height is about one hand width lower than the Galaxy’s (1607mm v 1676mm). All other body panels, as well as doors and glass, are individual. Thus, each vehicle’s distinguished design style expresses its particular character.

Ad's ok, something about the music thats addictive