Toyota Scion ads - Tweaks/No Tweaks

video: Scion 2008 tC: Tweaks/No Tweaks 1

Ad Campaign: Scion 2008 tC (Tweaks)
AD AGENCY: ATTIK
CITY/STATE: San Francisco, CA
GROUP CREATIVE DIRECTOR: Simon Needham
ASSOCIATE CREATIVE DIRECTOR: Ron Lim
COPYWRITERS: Mary Michael Pringle, Noah Phillips, Mina Buehler Monee
SENIOR PRODUCER: Michele Morris
PRODUCER: Joseph Segrove
PRODUCTION COMPANY: Hazel Films, Inc.

video: Scion 2008 tC: Tweaks/No Tweaks 2

Ad Campaign: Scion 2008 tC (Tweaks)

The new «Tweak/No Tweak» spots are part of ATTIK's 2008 tC Tweak campaign, which over the past months has featured print and outdoor spectacular ads, unique point-of-purchase displays, as well as an online ad campaign -— wherein each creative element points out that small changes can create very meaningful differences. «The main idea for this campaign was based on the fact that the 2008 tC features a few small but impactful changes. To bring those to the attention of our audience, we're challenging and encouraging them to participate in tweaking, » said ATTIK's Simon Needham.

PROJECT NAME: Scion tC «Tweaks/No Tweaks 1» and «Tweaks/No Tweaks 2»
DATE OF FIRST AIRING: 3/10/08
RUNNING TIME: 2 x :30
FILMING STAGES/LOCATIONS: The Bridge Studios, Burnaby, British Columbia,
Canada

AD AGENCY: ATTIK
CITY/STATE: San Francisco, CA
GROUP CREATIVE DIRECTOR: Simon Needham
ASSOCIATE CREATIVE DIRECTOR: Ron Lim
COPYWRITERS: Mary Michael Pringle, Noah Phillips, Mina Buehler Monee
SENIOR PRODUCER: Michele Morris
PRODUCER: Joseph Segrove

PRODUCTION COMPANY: Hazel Films, Inc.
CITY/STATE: Beverly Hills, CA
EXECUTIVE PRODUCER: Jamee Natella
DIRECTOR: Simon Needham
DIRECTOR OF PHOTOGRAPHY: Adam Santelli
LINE PRODUCER: Jon Goldberg
CASTING: Kirsten DeWolf
PRODUCTION DESIGNER: Greg Loewen

TELECINE: R!OT
CITY/STATE: Santa Monica, CA
COLORIST: Clark Muller
EDITORIAL COMPANY: Pistolera Post
CITY/STATE: Santa Monica, CA
EXECUTIVE PRODUCER: Elvia Gaitan
EDITOR: Patrick Sheffield

END-TAG/GRAPHICS: Pistolera Post

MUSIC & SOUND DESIGN COMPANY: Population Music in partnership with Ten
Music
CITY/STATE: London, United Kingdom
EXECUTIVE PRODUCER: Rachel Dunn
COMPOSERS: Andy Carroll, Nick Amour
SOUND DESIGN: Lem Jay Ignacio

FINAL MIX: Juice
CITY/STATE: Santa Monica, CA
MIXER (STEREO): Sonia Castro
MIXER (5.1 SURROUND): Bob Gremore

The power of dreams - honda ad
Santa Clara Advertising Agency
Beijing Airport’s Terminal