Wednesday, February 28, 2007
Monday, February 26, 2007
Agency: TBWA/Media Arts Lab
Chief Creative Officer: Lee Clow
Executive Creative Director: Duncan Milner
Creative Director: Eric Grunbaum
ACD/Art Director: Alaiun Briere
Agency Producer: Anne Oburgh
Production Company: Greendot Films
Director: Mark Coppos, Virginia Lee
Director of Photography: Rebecca Baehler
Executive Producer: Rick Fishbein
Producer: Sharon Lorick, Pam Doyle
Editorial Company: Nomad Editing Company, Inc. - Santa Monica
One high-style newcomer to the Oscars this year wasn't seen on the red-carpet or heading to the Governor's Ball, but it's likely to still be creating buzz this time next year.
Betty Rubble was one of the stars of Apple's Oscar iPhone spot.
The Apple iPhone appeared briefly at the end of a 30-second spot in the first TV ad of what will likely be a huge marketing effort for the smart phone. The device won't be available until June, but analysts say the design-heavy, expensive product played to the right early-adopter crowd that tunes in for the annual Hollywood awards show.
"The iPhone is all about cachet and style. And it is expensive," said Jupiter Kagan Research analyst Emily Riley. "With a relatively high price point, the first step is to convince the right influential people to buy it."
The Oscar iPhone ad, created by TBWA Media Arts Lab, Los Angeles (a unit of longtime Apple shop TBWA/Chiat/Day), marks the first time in recent history that Apple has run an ad for a product that is not yet available. Apple CEO Steve Jobs has previously prided himself on the fact that he and and his company didn't discuss products until they were ready for retail.
Mr. Jobs first previewed the iPhone to major buzz during the Macworld conference in early January. Miro Kazakoff, director-wireless practice at online researcher Compete, said that while it had been common in the wireless industry for companies to pre-announce upcoming phones by several months, the trend is now to wait until much closer to launch to unveil devices.
Smart phone's features
The iPhone's features are varied: It is a mobile phone, a widescreen video iPod, a two megapixel camera and an internet communications device (meaning it comes with e-mail, web browsing, search fuctions and maps), all with a stylish, widget-filled touchscreen interface.
While it is not certain exactly why the iPhone ad appeared on the Oscars, one likely reason is to maintain the initial positive buzz until the product is ready.
"It was very well received, but they want to make sure that high level of consciousness and excitement stays high," Ms. Riley said.
Willing to spend less
Only 1% of the total 26% of people who said they are likely to buy an iPhone are willing to pay $500 or more for it, according to a recent survey by Compete. The "sweet spot" for iPhone was the $200-$299 price range, where 42% of the interested buyers said would purchase, Mr. Kazakoff said.
The TV spot begins with a shot of an old-fashioned phone ringing and follows with 31 clips from TV series and movies of stars answering phones with a variety of "Hellos," from Lucille Ball and Jerry Lewis in black and white to Robert Redford, John Travolta and "Mr. Incredible" from more recent movies.
Interestingly, the TV spot, which ran three times during the broadcast, never mentions or shows the iPhone name. After the barrage of famous greetings, a single shot of the iPhone briefly appears, followed by "Hello," then "Coming in June" and, lastly, a shot of the Apple logo. While that may have been a coy play on the part of Apple and its agency, it may have also been a legal practicality. Apple and internet equipment maker Cisco Systems have been wrangling over the rights to the name iPhone, with the trademark long registered to Cisco. Though the two sides last week settled their differences and agreed to both use the iPhone name (though the terms of that deal remain unknown), it may have been too late to alter the Oscar ad.
Also not mentioned in the commercial is Cingular/AT&T, the wireless network that will exclusively carry the iPhone.
It is unknown whether the ad was created specifically for the Oscars or if it will run again. Neither Apple nor TBWA returned calls by press time. But some in the industry are hopeful.
Text from adage.com
Agency: Clemmow Hornby Inge - London
Executive Creative Director: Ewan Paterson
Copywriter: Wayne Robinson
Art Director: Matt Collier
Agency Producer: Martine Sissons, Fiona Plumstead, Sian Parker
Production Company: Partizan
Director: Dominic Murphy
Thursday, February 22, 2007
Agency: Impact BBDO
Executive Creative Director: Peter Russell
Group CD / Copywriter: Jennie Morris
Copywriter: Jennie Morris
Art Director: Sian Binder
Agency Producer: AzzaAboual Magd
Director: Joeri Holshheimer
Production company: X Ray productions and Valkeiser Amsterdam
Wednesday, February 21, 2007
Agency: Downtown Partners, Toronto
Creative Director: Dan Pawych
Art Director: Marco Francolini
Writer: Andy Linardatos
Production Company: Ruckus Films, Toronto
Director: Julien "Lil X" Lutz
Executive Producer: David Brennan
DP: Adam Marsden
Production Service Company: Film Planet, Buenos Aires, Argentina
Editor: Aaron Dark @ The Juggernaut
Tuesday, February 20, 2007
THIS AT HOME
THEN SHARE WITH THE WORLD!
Human Skateboarding is the hot new extreme sport. No talent required. All you need is a little patience and a lot of time. Check out those who have gone before us and then jump on your own "board" and show us your skills. Everything you need to know can be found here. Be careful out there!
Agency: Margeotes Fertitta Powell, New York
Chief Creative Officer: Neil Powell
Creative Director: Luca Grelli
Art Director: Kris Delaney
Copywriter: Mary Williams
Producer: Dan Kaplan
Cinematography by Ivan Abel
Animated by PES and Ivan Abel
Produced by Greg Jones
Edited by Sam Welch, Homestead, NYC
Sound: PES and Sam Welch
Human Skateboarding site
Creative Director: Scott Lambert
Agency Producer: Karina Wright
Creative Team: Scott Lambert, Romani Mieszkowski, Mick Bakos, Mikey Tucker, Eric Blakeway
Prod Co: @radical.media
Director: Patrick Hughes
Prod Co-Producer: Catherine Chapple
VFX: Animal Logic
VFX Supervisor: Nicholas Ponzoni
Lead Compositor: Nicholas Ponzoni
Compositor: Howard Hill
Assistant Compositor: Jodi Tyne
Exec Prod: Jacqui Newman
Line Prod: Katie Millington
Monday, February 19, 2007
Blow to reputation
The low-cost carrier built its brand not on ads, but on a brand experience that's epitomized by its mission statement: "Our promise: to continue to bring humanity back to air travel." But last week many passengers claimed to have suffered distinctly inhumane treatment, delivering a big blow to the reputation of the airline, which was slammed in headlines such as "Jet Black and Blue."
A lapse in judgment during last week's winter storm on the East Coast has damaged a brand that for the most part has been an industry darling. JetBlue left 10 of its planes on the tarmac at New York's John F. Kennedy Airport, stranding passengers onboard for six hours or longer -- one flight for nearly 11 hours -- with no food, no adequate restrooms and no explanation for what was going on. The airline canceled half of its 571 flights Feb. 14 and compounded the problem by waiting nearly five hours to notify transit officials and request help in getting the passengers off the planes and back to the terminal.
Heavy media coverage
In the days following, the media was all over the debacle, with stories inescapable on TV news, online (with special attention from the Drudge Report) and in print (The New York Post devoted a spread to the tale).
"They blew it," said Steve Danishek, a Seattle travel-industry analyst. "Now it affects their brand. The cost they would have incurred to unload the planes, while high, they could have written off as goodwill. Now they have no goodwill."
JetBlue CEO David Neeleman admitted as much. "It was a horrible situation," he told CNBC. "It's going to certainly impact us, and it's going to be many millions of dollars that we're going to lose from this."
The seven-year-old airline has been immune from criticism for much of its existence, in part because of its low fares and in part for its service-oriented features that include leather seats and seat-back TVs. In fact, the airline was Advertising Age's Marketer of the Year in 2002.
But the bloom started to come off the rose last year when on-time percentages went down and complaints went up. Now this.
The airline did its mea culpa, offering refunds and free future flights. A spokesman said JetBlue will assess the situation to make sure it doesn't happen again. But that might not be enough.
"I can't imagine that this is not going to cost them some bookings," said Dean Headley, a professor of marketing and entrepreneurship at Wichita State University in Kansas and co-author of the Airline Quality Review. "JetBlue flies into markets where people have other choices. Anytime you make a big promise on a service base like that and then not deliver, or at least violate that promise rather publicly, the fallout on that is so difficult to completely know. It's difficult from a PR standpoint to even control it."
Jonathan Bernstein, president of Bernstein Crisis Management in Sierra Madre, Calif., said JetBlue has already built up a good enough reputation to survive the fallout.
"If they do any advertising at all about this, it should be in the form of an advertorial, a CEO letter in publications that are well-read by their consumer base," Mr. Bernstein said. "TV ads have worked before, say for restaurants touched by the E. coli scare, for instance. But I believe editorial copy will be better-received than a plain TV ad."
Assessing the fallout
For its part, JetBlue said it has no plans to do any marketing to defuse the situation until it has time to assess the fallout.
This isn't the first time something like this has happened. Northwest Airlines stranded thousands of passengers during a 1999 storm in Detroit; one flight sat on the tarmac for 11 hours. The airline now has a policy that passengers cannot be stuck on a grounded plane for more than three hours. Northwest rebounded and remains the country's fifth-largest airline.
JetBlue wasn't the only airline to suffer problems last week. MSNBC talk-show host Joe Scarborough sat on a Delta Air Lines flight-41E, a center seat-for nine hours trying to get from LaGuardia to Florida through Atlanta.
"Hey, listen, stuff happens, and I try to be very zen about the whole episode," Mr. Scarborough said on his show. "But I've yet to get an apology from Delta, and, instead, I'm getting spin from a company that's refusing to take responsibility for one bad decision after another," he said. "I'm waiting for that apology and my own free round-trip tickets, or I may just find me another airline."
Sunday, February 18, 2007
Agency: Try, Oslo
Copy: Eva Sannum
AD: Kristin Sauge
Creative Director: Kjetil Try
Production company: Motion Blur
Director: Harald Zwart
Producer: Espen Horn
DP: Geir Hartly Andreassen
Animation: Nikolay Lockertsen
Massive Extras: Atle Krogstad Berg
Post house: Fragments
Saturday, February 17, 2007
The end is near!
Agency: Crispin Porter + Bogusky - Los Angeles
Chief Creative Officer: Alex Bogusky
Executive Creative Director: Andrew Keller
Creative Director: Rob Strasberg, Tony Calcao
Copywriter: Guy Rooke
Art Director: Mike Kohlbecker
Production Company: Biscuit Filmworks - Los Angeles
Director: Noam Murro
Director of Photography: Toby Irwin
Executive Producer: Shawn Lacy Tessaro, Eric Stern
Line Producer: Jay Veal
Editorial Company: Cosmo Street
Editor: Tom Scherma, Tessa Davis
Music: Beacon Street Studios
Executive Integrated Music Producer: Bill Meadows
Friday, February 9, 2007
Again, Emarald Nuts comes out strong with some bizarre, random funny. Goulet brings enough awkward celebrity power to make this spot stand out among the scabs.
If you were at a crowded bar with people screaming at Rex Grossman, you might have missed this one. This spot lacks all traditional elements of a Super Bowl ad but it's funny, smart and actually does a good job if selling the FedEx service, which is just a bonus when it comes to Super Bowl ads. Everyone knows you don't really have to sell anything. Right, Bud Light?
This spot got a lot of buzz before the game and rightly so. K-fed deserves big ups for not taking himself too seriously and Nationwide gets props for capitalizing on a celebrity's personal and professional demise with amazing timing.
This ad makes number four because it's outrageous, stupid and way over-the-top. And isn't that what a Super Bowl ad is all about? At least someone was trying.
Overall this campaign fell flat, but out of the three Career Builder commercials, this one had a few moments of promise. But where's the kicker? You know, it was either this or the E Trade "One Finger" spot. Either way, your left feeling unfulfilled and cold inside your heart. Or maybe that's just me.
thanks for www.advertisingforpeanuts.blogspot.com
Thursday, February 8, 2007
Client: Toys R Us
Product: Need For Speed Carbon
Agency: Volcano Advertising South Africa
Creative Director: Bradley Copeman, Glenn Jeffery
Art Director: Greig Watt, Jade Manning
Copy Writer: Cheryl Davies
Photographer: Micheal Knight
Production Company: Hue and Grey
Creative Director: Nick Gill
Agency Producer: Amy Sugdon
Production Company: Biscuit Filmworks — Los Angeles, Independent — London
Director: Noam Murro
Director of Photography: Toby Irwin
Production Designer: John Beard
Executive Producer: Richard Packer, Jani Guest, Shawn Lacy Tessaro, Eric Stern Line Producer: Jay Veal
Editorial Company: Robota — London
Editor: Filip Malasek
VFX: Glassworks — London
VFX Supervisor: Hector McLeod
«Pitman» Animation: A Band Apart — Los Angeles
Wednesday, February 7, 2007
Tuesday, February 6, 2007
We think people are going to like this new Super Bowl commercial from first-time advertiser Garmin which is promoting personal GPS. We saw the music video of the spot earlier but here is the finished :30. It's 50's-style battle between a monster than emanates from a driver's wind blown road map and the driver whose personal GPS device converts him into a monster fighting super hero. It's just weirdly different enough to achieve some decent recall. Though, it might suffer from the dreaded "what was that commercial selling?" problem the morning after.
Fallon created the commercial for the first time Super Bowl advertiser and will launch a corresponding microsite this Saturday before the game. There's also a blog that digs deeper into the world of the Maposaurus.
Japan subway ads (video and prints)
Top 10 ad-tricks in Tokyo’s train stations
Here are our top 10 choises of advertisement in Tokyo’s trains or stations
1. Create your own stage
Picking a seriously busy station such as Shibuya should give you proper exposure for a start. Here, we discovered a very decorative ad by Meisei University that takes up the entire wall space in Shibuya. It functions as a pretty backdrop for everyone waiting on the platform.
2. Mega Stickers
In case all wall space is already taken, try placing your ad as a mega sticker on the ground. That adds some nice color to the gray concrete as well.
3. Take-away goodies poster campaign
We have covered the seriously impressive iPod nano campaign on PingMag a while ago. Those “goodies on posters” are always in great demand. Here is a little picture story of a recent Canon ad inside Shibuya station (between Toyoko and JR Yamanote line - a good catch), which offered small packets mounted on a poster.
worker revealing the Canon campaign at around 10.30am
Someone must have been talking… Nikon had a big and beautiful ad right next to the Canon ad
after the official press shots were taken, people were allowed to step closer - and they did!
sweet grandpa grabbing one pack of every kind - like most people
Althought the graphics were quite funky, I must confess that I was pretty disappointed by the contents of this mysterious little black pack: a small brochure about a new range of Canon cameras in an entirely un-matching design. A few more images about this ad and other “take away poster campaigns” on our Flickr page.
4. Product Sculptures
Create your own product sculpture! I had a good laugh when finding all those over-over-sized Ucon-Tea bottles in Shinjuku decorating the pillars. Those were not to be missed by anyone!
5. Use what’s left
If all places seem taken, look again!
I just noticed advertising on the ticket gates at some train stations, too. Placed right next to the slots to insert your cards, the ads for TV magazine TV Japan certainly get noticed, even though they look like they could be warning signs as a part of the ticket gates.
A very elegant and often refreshing solution is to decorate the moving handrails of escalators. Aap! offer some nice solutions for this alternative display. (Takes about 1 hour to install!)
Aap! installed an interesting handrail ad model inside Nogizaka station in Tokyo: these handrails lists all sorts of brief information about shops, restaurants and attractions around the area. People can easily scan the matching QR-code to receive more information of a certain place of interest on their mobile phone while more information slowly “drives by”.
handrails installed in Nogizaka with little info or advertising units about shops, restaurants and information about the area Photo © Aap!
scan the QR code with your phone and get map and more information about a place of interest Photo © Aap!
Train Jacking (buying the entire advertisement space inside a whole train for a certain period) or Train Wrapping (covering the entire outside of a train) are extremly popular in Tokyo. If you ever found yourself in one of these trains for a few stops only, you will know why people are willing to pay so much at once. An entire train telling you the same thing is impossible not to notice. There are a lot of funky ones around, here we show a rather minimal and “calm” train from Ikea. The first thing I noticed when stepping on board was, that the wagon felt so unusually peaceful….
it felt a bit like flipping through the Ikea cataloge, which - I suppose - was their intention
other wagons had colorful Ikea patterns
8. It’s real!
Since everyone spends so much time in trains, little surprises are always welcome! Adding some “real-factor” to flat posters always seems to do the trick! Here is a small selection.
Prigles ad inside a train with two pringles flying into a bowl of soup
the poster next to that one with paired up ‘real’ Pringles on their way to the soup bowl
9. Handle tricks
Not only posters “get real”. Handles inside trains can also a popular and fun medium to create some attention. Here is our favorite one: the neck tie promising you more money… well! It is an ad for a loan company…
10. Tunnel Movies
Last the creme de la creme of entertaining advertisement to find in trains are not exactly inside the trains, but inside the tunnels. When desperately trying to come up with more advertising space since everything else is full already, someone came up with an installation that works similar to a flip-book: a series of still images is the base for a short movies and it is you who moves, in this case - the train. Installed on the sides of a tunnel, the movement of the train and the perfectly timed highlighting of each still frame after another creates an up to 7 second movie viewed by looking out of the window. A little demo shows how it works best.
single frames are installed inside a tunnel… © Aap!
… lining up next to each other.© Aap!
when driving by, a sensor measures the speed of the train and lights up each frame accordingly © Aap!
here a still of a tunnel movie for Adidas viewed from within the train © Aap!
Article from pingmag - GOOD SITE
Creative Directors: Elspeth Lynn, Lorraine Tao
Art Director: Elspeth Lynn
Copywriter: Lorraine Tao
Agency Producer: Dave Medlock
Production Company: Sugino Studios
Director: Shin Sugino
Director of Photography: Shin Sugino
Executive Producer: Andy MacLeod
Editor: Brian Noone, Traffik Edit — Toronto
Monday, February 5, 2007
Friday, February 2, 2007
Today we'll follow up on the post about the Use of Advertising by Bloggers with a post on how much people earn from their blogs and how satisfied they are with these earnings.
On a per month basis, 69% of our bloggers (those who previously indicated they participate in advertising programs) earn less than $20 per month from all income sources: advertising & sponsorship. It's rather a pity that so many bloggers, of whom we have identified as being experienced, are not seeing any return for their efforts.
You can see from the graph that there is a real hurdle between $50 a month and anything above. From general experience, I know that blogs tend to go through several earnings ranges. You can be stuck on one range for a long time then jump up to the next without really experiencing a gradual incline in that direction.
We can see, for example, that there is a big barrier between earning $50 per month an anything greater than that - it would appear the next gap starts at $200.
We asked our users if they were frustrated with what they make. In the open-ended comments, most bloggers indicated they wanted to make more; some didn't know how, and some felt they were just beginning.
All of these are valid points that can be made, but they all point to the fact that people just don't know how to make money from their blogs. I don't know how many blogs there are out there trying to teach bloggers all the tricks and modifications you can do to tweak your ads, get the right context, or so on. It's really an overwhelming amount of information. And can leave some feeling they are "just not there yet" - that you need to be very savvy to start making money.
I disagree. I think everyone has the ability to start making money right away, and think it should be simple. The tools we have right now are for techie geeks - even the integration of AdSense in to Blogger is not a solution - it still puts a lot of pressure on people to understand the nuances of ad programs to be able to get something back in return.
We asked some more questions of the full set of respondents about making money from blogging. When asked if they want to make more, a clear 59% of people say yes. A surprising 20% don't want to make more - these bloggers fall into the category of those who don't have advertising because they don't like it.
If we take the 20% who don't care as some who just don't think they have a chance at making money, we have an even stronger indication that people really do want to make more money. Who doesn't, after all?
Since we knew going into the survey that most people were going to want to make more money blogging than what they currently make, we put in a question asking them how much they wanted. Of course, these results have just a bit of bias because 'want' and 'reality' are not necessarily the same thing, even when reality is a good chunk of change.
Looking back, if I had answered this question, I would have said $1000+ too - partially because I do want to make a living from blogging and see myself there eventually, but partially because it would be funny to say.
So, it came as no surprise to see that 22% of our users also want to make more than $1000 per month from blogging. It's not a bad goal. Since most of our users are experienced bloggers, and have shown to stick it out by posting on more than one blog and for an extended period of time, we'll likely see a lot of them reach this goal.
I was surprised to see so many answers of below $20 - these bloggers don't earn much now, being new or not knowing how, so would be happy even with a small return for their efforts. Such a return would likely pay for the blog, and very little more.
I'd like to see more of our bloggers reaching for higher earnings goals. Blogging can be a career - Tris and I have proved that. Advertising is a part of how we make our living, and we think that we have a powerful message to spread about making money blogging. But what we can learn here is that it's just too hard to figure out right now. We need to make blog advertising easier.
Stay tuned for my next post on people's opinions of advertising in blogs and later for keyword vs. contextual advertising.
Agency : Clemmow Hornby Inge
Creative Director: Ewan Paterson
Art Director: Matt Pam
Copywriter: Simon Hipwell
Agency Producer: Anthony Falco
Production company: HLA
Director: Simon Ratigan
Producer: Mike Wells
DOP: Bob Pendar-Hughes
Editor: Bruce Townend (The Quarry)
Thursday, February 1, 2007
Wyoming DOH-Meth PiecebyPiece
Agency: Sukle Advertising & Design
Copywriter: Jim Glynn
Art Director: Andy Dutlinger
Agency Producer: Michon Schmidt
Production Company: MJZ — Los Angeles
Director: Ray Dillman
Director of Photography: Julian Whatley
Executive Producer: Lisa Margulis
Editorial Company: Cosmo Street
Sound Design: Beacon Street Studios
Faces of Meth
Head - Crystal Meth, you can look just as bad as you feel
Drink - crystal meth and your community
Agency: Publicis Thailand
Executive Creative Director: Kitti Chaiyaporn
Creative Director: Somchai Kiatluknachai
Art Director: Monchai Visuttinont
Copywriters: Jittra Thiuitipsakul, Sittichai Okkararojkij, Chalit Manuyakorn
Art Director: Kittisak Poonnotok
Agency Producer: Wira Suwansilp
Director: Suthon Petchsuwan
Production company: Matching Studio