Thursday, August 30, 2007
Wednesday, August 29, 2007
CNN.com Inks Multi-Year Advertising Agreement with Google
CNN.com Inks Multi-Year Advertising Agreement with Google
Exclusive advertising deal connects CNN.com with hundreds of thousands of advertisers
ATLANTA and MOUNTAIN VIEW, Calif. (August 28, 2007) - CNN.com and Google (NASDAQ: GOOG) announced an agreement today that enlists Google’s AdSense™ advertising program to deliver site targeted advertising to CNN.com.
Through this collaboration, the AdSense service places contextually relevant ads alongside CNN.com content, allowing both small and large advertisers to target CNN.com specifically and connect with high quality content and traffic. Under the terms of the deal, Google will serve as the exclusive provider of auction-based text advertisements throughout CNN.com.
"At CNN.com, our mission is laser-focused on providing up-to-the-minute news and information to our users," said David Payne, senior vice president and general manager of CNN.com. "Our new relationship with Google will deliver relevant ads to our users, enhancing their overall experience on CNN.com. We look forward to a successful partnership."
"CNN.com is an important and respected news source, and we’re pleased to enhance the reader experience through the targeted placement of relevant ads," said Marc Leibowitz, Google’s director of strategic partnerships. "By connecting CNN.com to our valuable base of advertisers, our AdSense program provides an effective and efficient way to monetize quality online content, ultimately benefiting readers, advertisers, and CNN.com."
Google offers publishers a simple way to monetize their content by connecting them with hundreds of thousands of advertisers. With a variety of ad formats including text, image and video, AdSense gives advertisers the ability to communicate their messages in compelling ways and allows publishers to customize the look and feel of their sites to give consumers the best possible online experience. AdSense has a number of targeting options so publishers can maximize their revenue potential and advertisers can effectively meet their campaign goals no matter their budget. Site targeting, a feature of AdSense available to all program participants, helps publishers earn even more revenue by connecting them with new advertisers who are willing to bid a higher cost-per-thousand impressions for space on their site.
About CNN.com
CNN.com is the world's No. 1 destination for online and wireless news, garnering the greatest audience share among current events and global news sites. Launched in 1995, CNN.com draws from the resources of CNN Worldwide and its many partners to provide consumers with the most enriching, immediate interaction with news anywhere, seamlessly combining articles, videos, images, interactive features and user-generated content. CNN.com’s news video offering - both live and on-demand - is unparalleled on the Web. CNN.com’s recent awards include an Edward R. Murrow award, a National Headliner award and two EPpy awards.
About Google Inc.
Google's innovative search technologies connect millions of people around the world with information every day. Founded in 1998 by Stanford Ph.D. students Larry Page and Sergey Brin, Google today is a top web property in all major global markets. Google's targeted advertising program provides businesses of all sizes with measurable results, while enhancing the overall web experience for users. Google is headquartered in Silicon Valley with offices throughout the Americas, Europe and Asia. For more information, visit www.google.com.
Exclusive advertising deal connects CNN.com with hundreds of thousands of advertisers
ATLANTA and MOUNTAIN VIEW, Calif. (August 28, 2007) - CNN.com and Google (NASDAQ: GOOG) announced an agreement today that enlists Google’s AdSense™ advertising program to deliver site targeted advertising to CNN.com.
Through this collaboration, the AdSense service places contextually relevant ads alongside CNN.com content, allowing both small and large advertisers to target CNN.com specifically and connect with high quality content and traffic. Under the terms of the deal, Google will serve as the exclusive provider of auction-based text advertisements throughout CNN.com.
"At CNN.com, our mission is laser-focused on providing up-to-the-minute news and information to our users," said David Payne, senior vice president and general manager of CNN.com. "Our new relationship with Google will deliver relevant ads to our users, enhancing their overall experience on CNN.com. We look forward to a successful partnership."
"CNN.com is an important and respected news source, and we’re pleased to enhance the reader experience through the targeted placement of relevant ads," said Marc Leibowitz, Google’s director of strategic partnerships. "By connecting CNN.com to our valuable base of advertisers, our AdSense program provides an effective and efficient way to monetize quality online content, ultimately benefiting readers, advertisers, and CNN.com."
Google offers publishers a simple way to monetize their content by connecting them with hundreds of thousands of advertisers. With a variety of ad formats including text, image and video, AdSense gives advertisers the ability to communicate their messages in compelling ways and allows publishers to customize the look and feel of their sites to give consumers the best possible online experience. AdSense has a number of targeting options so publishers can maximize their revenue potential and advertisers can effectively meet their campaign goals no matter their budget. Site targeting, a feature of AdSense available to all program participants, helps publishers earn even more revenue by connecting them with new advertisers who are willing to bid a higher cost-per-thousand impressions for space on their site.
About CNN.com
CNN.com is the world's No. 1 destination for online and wireless news, garnering the greatest audience share among current events and global news sites. Launched in 1995, CNN.com draws from the resources of CNN Worldwide and its many partners to provide consumers with the most enriching, immediate interaction with news anywhere, seamlessly combining articles, videos, images, interactive features and user-generated content. CNN.com’s news video offering - both live and on-demand - is unparalleled on the Web. CNN.com’s recent awards include an Edward R. Murrow award, a National Headliner award and two EPpy awards.
About Google Inc.
Google's innovative search technologies connect millions of people around the world with information every day. Founded in 1998 by Stanford Ph.D. students Larry Page and Sergey Brin, Google today is a top web property in all major global markets. Google's targeted advertising program provides businesses of all sizes with measurable results, while enhancing the overall web experience for users. Google is headquartered in Silicon Valley with offices throughout the Americas, Europe and Asia. For more information, visit www.google.com.
Lion by Ogilvy & Mather
Agency: Ogilvy & Mather
Tagline: Water, air, life
Original Tagline: L'eau, l'air, la vie
Creative Director: Christian Reuilly
Director: Jean-Paul Goud
VFX: BUF
Production: La Pac
http://youporn.com/watch/53074
Gmail: Behind the Scenes (Final Cut)
A compilation of clips submitted by Gmail fans as part of our collaborative video project. Selected from over 1,100 clips from fans in more than 65 countries. Learn more at http://mail.google.com/mvideo
Monday, August 27, 2007
Michel Gondry Levi's Commercial
agency: Bartle Bogle Hegarty (BBH), London
Creative director: John Hegarty
Producer: Phillipa Crane
Copywriter: Nick Worthington
Account executives: Gwyn Jones, Katie Lord
Producer: Julie Fong
Executive producers: Toby Courlander, Pete Chambers, Georges Bermann
Cinematographer: Tim Maurice-Jones
Art director: John Gorse
Director: Michel Gondry
Production designer: Robbie Freed
Costume designer: Jean-Marc Mirete
Make-up: Gina Monaci
Casting directors: Gabrielle Sherry (LA), Pat Golden (NYC)
Production managers: Tia Dobi, Ellen Warren
Assistant director: Jerry Simer
Editor: Russell Icke at The Whitehouse, London
Music: “Novelty Waves” by Biosphere, Denmark
Starring:
Tupelo Jereme - Heroine
Rodney Eastman - Hero
Robert Van Leer - Chemist
Kate Flanagan-Hall - Mother
Reneé Olstead - Young Girl
Miranda Smithe - Teenager
Production company: Partizan Midi Minuit
Released 1994
Blog action day
What would happen if every blog published on the same topic on the same day? Blog Action Day aims to find out. On October 15 2007, bloggers around the world unite for one day to change the conversation. To find out more and get involved visit blogactionday.org.
Thursday, August 16, 2007
Banned xbox 360 Ad
This is the xbox 360 that will not air.
im not sure why. but i dont think it was approved.
Making of McDonald's BBQ Horse Advert
This shows the behind the scenes filming of the McDonalds BBQ advert, in which a BBQ runs around to the black beauty theme.
Agency: Leo Burnett
Production: Blink
Director: Simon Willows
Agency: Leo Burnett
Production: Blink
Director: Simon Willows
Wieden + Kennedy for honda "Hondamentalism Powerboat"
Agency: Wieden + Kennedy, London
Agency Producer: Caroline Connor
Production Company: Factory Films, London
Director: Borkur
Producer: Laura Kanerick
DP: August Jakobsson
Editor: Tom Lindsay
social ads: Choice FM - Stop The Bullet
Stop The Bullet. Kill the gun.
BRANDS: Choice FM
Agency: Abbott Mead Vickers BBDO, London
Creatives: Gary Walker, Huw Williams
Agency Producer: Yvonne Chalkley
Production: Therapy Films, London
Director: Malcolm Venville, Sean de Sparengo
Producer: Barry Hughes, Nicola Simms
DP: Stuart Graham
Editing House: Final Cut, London
Editor: David Webb
Post Production: The Mill, London
Flame Artist: Leon Woods
Telecine: James bamford
Sound Production: Wave Recording Studios, London
BRANDS: Choice FM
Agency: Abbott Mead Vickers BBDO, London
Creatives: Gary Walker, Huw Williams
Agency Producer: Yvonne Chalkley
Production: Therapy Films, London
Director: Malcolm Venville, Sean de Sparengo
Producer: Barry Hughes, Nicola Simms
DP: Stuart Graham
Editing House: Final Cut, London
Editor: David Webb
Post Production: The Mill, London
Flame Artist: Leon Woods
Telecine: James bamford
Sound Production: Wave Recording Studios, London
Wednesday, August 15, 2007
Playing Heinz Baked Beanz: Some thing never change
A new spot via DDB Melbourne.
Advertising Agency: DDB Melbourne, Australia
Creative Director: Michael Faudet
Creatives: Michael Davey and John Akritidis
Agency Producer: Naomi Ingleton
Director: Steve Saussey
Producer: Katrina Maw
Production Company: Film Construction
Editor: Nigel Kari kari, Digital Pictures, Melbourne
Casting: Lesley Burgess
DOP: Daniel Ardilley
Advertising Agency: DDB Melbourne, Australia
Creative Director: Michael Faudet
Creatives: Michael Davey and John Akritidis
Agency Producer: Naomi Ingleton
Director: Steve Saussey
Producer: Katrina Maw
Production Company: Film Construction
Editor: Nigel Kari kari, Digital Pictures, Melbourne
Casting: Lesley Burgess
DOP: Daniel Ardilley
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