Jim Beam commercial featuring the perfect girlfriend.
Thursday, March 29, 2007
Meth. Not Even Once from Montana Meth Project
My friends and I share everything. Now we share hepatitis and HIV.
My girlfriend would do anything for me. So I made her sell her body.
(video) Never stop discovering - Discovery Channel
Never stop discovering - Discovery Channel
Agency: Santa Clara, Sao Paulo, Brazil
Executive Creative Director: Fernando Campos
Creative Director: Andre Godoi
Art Director: Vico Benevides
Copywriter: Murilo Lico
Production Company: Hungry Man, Rio
Executive Producer: Steve Orent, Alex Mehedff
Line Producer: Fabio Bruno
Hungry Man Rio Head of Production: Leticia Mancen, Gisela Camara
DP: Vitor Amati
Production Designer: Gualter Pupo
Art Director: Denis & Joana Mureb
Editor: Marcos Horacio
Editing Company: Hungry Man Rio
Post/ Visual Effects: Casablanca, Sao Paulo, Brazil
Colorist: Pedro - Link Digital, Rio de Janeiro
Music: International Rustic
Composer: Modern Institute
Sound Mixer: Tentaculo, Sao Paulo, Brazil
Tuesday, March 27, 2007
Sites for video blogging.
Youtube
www.youtube.com
Besides
being one of the most popular video blogging web sites,Youtube is one
of the oldest of its kind.Founded in 2005,this web site provides a free
platform that facilitates the sharing of user-created videos.Once you
are registered with the site you become a member and can upload your
videos in MPEG,AVI or MOV format.You can even upload MPEG4(DivX or
XviD-encoded video clips) for higher video quality.After recording
movies using your camcorder,digital still camera (using the movie mode)
or your video-capable cell phone,you can use one of several free tools
to convert your video to any of the above formats before uploading
them.Members also have access to other facilities including the ability
to edit posts to their videos and remove them later if they wish to.The
web site also lets you tag your videos,which makes it easier to search
and locate videos of specific content and subject.To protect
privacy,uploaded videos can be set to be private or public,thus
restricting viewing access.Another cool feature is the ability to
directly upload videos from mobile devices like PDAs and cell phones
using its nifty Mobile Upload option in conjuction with the MMS
capability of your phone.
For
first-time users,the site includes a comprehensive help section that
describe the web site's capabilities along with answers to
frequently-asked questions regarding posting and managing video
posts.For both members and guests of the site,you can even link its
hosted videos to other web sites by embedded them directly into the web
page.
Metacafe
www.metacafe.com
Another
web site offering similar capabilities to that of Youtube is
Metacafe.It serves as a video sharing platform,allowing users to post
their video clips.Founded in Israel,this site has over 20 million
unique visitors Watching over 400 million video streams each month.Here
too,after a free registration you can proceed to upload your own
videos.The video quality standards used on Metacafe are of a noticeably
higher quality than that used on other video sharing platforms such as
Youtube.To be able to upload videos,a 4.8 MB client application needs
to be downloaded and installed on the client computer,after which you
can upload content,rate clips,post user comments or share the clips
with a friend.The application also allows you to save clips to your
computer for office offline viewing.Besides user-posted video clips,the
web sites also offers movie trailers,games and other fun stuff.
Podcasting
www.apple.com/podcasting
For
all those who use iTunes as their music management and MP3 playback
needs,you've probably already heard of podcasting.This is the term
given to the ability to share user-created audio and video clips on
Apple's iTunes network.Podcasts are "channels" that can be subscribed
to through the online iTunes Music Store interface.While the term
initially applicable to user-created audio streams,podcasts can now be
video-based as they are primarily intended to run on Apple's video
enabled iPods (though they can be downloaded and viewed on any
video-capable computer or handheld device that supports the video
standard).As regard the video standard,podcasts can only be created in
M4V,MP4 or MOV video formats which happens to be native video export
formats in Apple's Quicktime 7 Pro.If you have a Mac,it will be
understandably easier to create a podcast by using a DV camera and the
iSight software used for capturing and saving your video file.This can
be done on a PC using the applicable software to grab video and export
it to the supported format.Unlike the video blogging web sites
described earlier,you cannot actually upload videos to the iTunes Music
Store- to share podcasts,you will need to first host your video as an
enclosure on an existing blogging service such as "Blogger" and then
provide the RSS link on the iTunes Music Store.After this is done,it
shows up on the iTunes Music Store listing in the podcast category.Of
course,this is the best way to share your video clips with iPod users
as they are synchronized with the device through the iTunes
interface.There are numerous detailed tutorials on how to do this on
iTunes Music Store and on other web sites.
Now
that the capablity exists on the device(be it a cell phone,camcorder or
digicam),the ability to share your videos with the world is a powerful
capability for communication.While video blogging is still at an
embryonic stage in the country,there are many examples of surprisingly
popular users who partake of everything from citizen journalism to
kitschy video clips of their daily experiences.Still,there is no
denying the power behind this trend of any-users video sharing.
www.youtube.com
Besides
being one of the most popular video blogging web sites,Youtube is one
of the oldest of its kind.Founded in 2005,this web site provides a free
platform that facilitates the sharing of user-created videos.Once you
are registered with the site you become a member and can upload your
videos in MPEG,AVI or MOV format.You can even upload MPEG4(DivX or
XviD-encoded video clips) for higher video quality.After recording
movies using your camcorder,digital still camera (using the movie mode)
or your video-capable cell phone,you can use one of several free tools
to convert your video to any of the above formats before uploading
them.Members also have access to other facilities including the ability
to edit posts to their videos and remove them later if they wish to.The
web site also lets you tag your videos,which makes it easier to search
and locate videos of specific content and subject.To protect
privacy,uploaded videos can be set to be private or public,thus
restricting viewing access.Another cool feature is the ability to
directly upload videos from mobile devices like PDAs and cell phones
using its nifty Mobile Upload option in conjuction with the MMS
capability of your phone.
For
first-time users,the site includes a comprehensive help section that
describe the web site's capabilities along with answers to
frequently-asked questions regarding posting and managing video
posts.For both members and guests of the site,you can even link its
hosted videos to other web sites by embedded them directly into the web
page.
Metacafe
www.metacafe.com
Another
web site offering similar capabilities to that of Youtube is
Metacafe.It serves as a video sharing platform,allowing users to post
their video clips.Founded in Israel,this site has over 20 million
unique visitors Watching over 400 million video streams each month.Here
too,after a free registration you can proceed to upload your own
videos.The video quality standards used on Metacafe are of a noticeably
higher quality than that used on other video sharing platforms such as
Youtube.To be able to upload videos,a 4.8 MB client application needs
to be downloaded and installed on the client computer,after which you
can upload content,rate clips,post user comments or share the clips
with a friend.The application also allows you to save clips to your
computer for office offline viewing.Besides user-posted video clips,the
web sites also offers movie trailers,games and other fun stuff.
Podcasting
www.apple.com/podcasting
For
all those who use iTunes as their music management and MP3 playback
needs,you've probably already heard of podcasting.This is the term
given to the ability to share user-created audio and video clips on
Apple's iTunes network.Podcasts are "channels" that can be subscribed
to through the online iTunes Music Store interface.While the term
initially applicable to user-created audio streams,podcasts can now be
video-based as they are primarily intended to run on Apple's video
enabled iPods (though they can be downloaded and viewed on any
video-capable computer or handheld device that supports the video
standard).As regard the video standard,podcasts can only be created in
M4V,MP4 or MOV video formats which happens to be native video export
formats in Apple's Quicktime 7 Pro.If you have a Mac,it will be
understandably easier to create a podcast by using a DV camera and the
iSight software used for capturing and saving your video file.This can
be done on a PC using the applicable software to grab video and export
it to the supported format.Unlike the video blogging web sites
described earlier,you cannot actually upload videos to the iTunes Music
Store- to share podcasts,you will need to first host your video as an
enclosure on an existing blogging service such as "Blogger" and then
provide the RSS link on the iTunes Music Store.After this is done,it
shows up on the iTunes Music Store listing in the podcast category.Of
course,this is the best way to share your video clips with iPod users
as they are synchronized with the device through the iTunes
interface.There are numerous detailed tutorials on how to do this on
iTunes Music Store and on other web sites.
Now
that the capablity exists on the device(be it a cell phone,camcorder or
digicam),the ability to share your videos with the world is a powerful
capability for communication.While video blogging is still at an
embryonic stage in the country,there are many examples of surprisingly
popular users who partake of everything from citizen journalism to
kitschy video clips of their daily experiences.Still,there is no
denying the power behind this trend of any-users video sharing.
Coca Happiness factory 2
Agency: Singleton Ogilvy & Mather
Group CD/Copywriter: Boris Garpelja
Head of Art: Raj Rabindranth
Art Director: Liam Hillier
Copywriter: Dom McCormack
Agency Producer: Monique Pardavi
Production company: Monkey Lab
Friday, March 23, 2007
Quiz Your Advertising Skills
Advertising is the key part of business marketing. If the advertisement succeeds, it can mean big profit. Advertising requires innovative thinking in todays world because the traditional advertising mediums are becoming very expensive. A well thought advertising that is different may create a big impact. But advertising is not being given the attention it deserves. As soon as the profits go down or the market scenario looks bad, advertising expenditures are cut first. How much do you know about advertising in a business? Please quiz yourself about that.
What should be the ideal percentage of advertising in total marketing expenditure?
Should the advertising expenditure increase with growing business or decrease?
Which advertising media should be used for advertising in a very low budget?
Should every business advertise in the beginning?
Are advertising professionals must for getting the best return out of the expenditure?
Is a small market survey about advertising effectiveness always necessary before full-fledged advertising campaign?
Do women add value to advertising? What if you are advertising nuts and bolts?
These are some small questions that I have raised about advertising in business. Please think about the answers. Advertising is tricky, because wrong advertising means total loss. There is no scrap left to recover anything. It is like a bad dream, but it costs. A business succeeds if the advertising succeeds at the right budget. Please try some more quizzes on your personality and career and improve your performance manifold.
What should be the ideal percentage of advertising in total marketing expenditure?
Should the advertising expenditure increase with growing business or decrease?
Which advertising media should be used for advertising in a very low budget?
Should every business advertise in the beginning?
Are advertising professionals must for getting the best return out of the expenditure?
Is a small market survey about advertising effectiveness always necessary before full-fledged advertising campaign?
Do women add value to advertising? What if you are advertising nuts and bolts?
These are some small questions that I have raised about advertising in business. Please think about the answers. Advertising is tricky, because wrong advertising means total loss. There is no scrap left to recover anything. It is like a bad dream, but it costs. A business succeeds if the advertising succeeds at the right budget. Please try some more quizzes on your personality and career and improve your performance manifold.
Freddy - Human Machine Woman
Agency: 1861 United, Milan
Art Director: Federico Pepe / Micol Talso
Copywriter: Stefania Siani / Luca Beato
Creative Directors: Roberto Battaglia / Pino Rozzi
New Orange (France Telecom)
Agency: Publicis Conseil; WAM, Paris
Creative Director: Olivier Altmann
Copywriter: Olivier Camensuli
Art Director: Frederic Royer
TV Producer: Helene Daubert
Director: Matthijs Van Heijningen
Production Company: Soixan7e Quin5e
Producer: Emmanuel Guiraud
DP : Carl Nilsson
Post-Production: Ema Soupa
Editor: Jono Griffith
Music: Jon Brion, Eternal Sunshine of a Spotless Mind
Wednesday, March 21, 2007
YouTube Video Awards Voting Open
Voting is on for the YouTube Video Awards 2006 in various categories. Every hour you can rank your favorites until they freeze voting on March 23, 2007, at 3pm PT.
The seven categories in which you can vote videos are
- Most Creative — Innovative And Cutting Edge Video
- Most Inspirational — Things That Make You Think Or Feel
- Best Series — The Best In Serial Entertainment
- Best Comedy — They Had Us In Stitches
- Musician Of The Year — Celebrating YouTube’s Home-Grown Musical Talent
- Best Commentary — The Bloggers Who Caught Our Attention
- Most Adorable Video Ever — So Cute It Hurts
They say the No.1 videos on each list “will get bragging rights and a fancy trophy to feature prominently in a future video”. So start voting in the YouTube Video Awards and let the best video win…
Vote now and vote often. Every hour you can rank your favorites until we freeze voting on March 23, 2007, at 3pm PT. The No.1 videos on each list will get bragging rights and a fancy trophy to feature prominently in a future video.
I Want It All - Dr Pepper
Client: Dr Pepper
Agency:Young & Rubicam - San Francisco
ECD/Copywriter: Brad Berg
ECD/Art Director: Scott Larson
Art Director: Chris Toffoli
Production Company: Anonymous Content - Culver City
Director: David Kellogg
Tuesday, March 20, 2007
Google Video Ads
The scope of advertising just got a further boost with Google making more in-roads possible for big time advertisers making use of Google video ads. A recent announcement by Google declares that the search engine has made organized the play video for effective use of money spent on marketing through visual media more worthwhile; with Google videos now coming with a Google Video Store model that it has now started using. Google video ads have a major share in the online marketing segment and its click-to-play category of video ads form a substantial chunk of the site’s AdWords content network; thus, what the site has given the online media industry is Adwords videos in plentiful now.
In its latest launch declaration, Google video ads were extended towards all those advertisers of AdWords conducting business in the US, Canada and Japan with further expansion plans to include the rest of the world. Apart from the common advertising options in Google AdWords, like the click-to-play Google video ads, there will be the factor of competition from AdSense and other advertising segments for placement on these sites. For all advertisers that have invested in marketing of their products by running simple text link or image ads, the response of viewers towards Google video ads has been instantaneously powerful, video being a visual and more captivating medium. Thus, Google video ads are now all set to raise the outreach of online publishers and advertisers alike.
The click-to-play variety of Google video ads is expected to be targeted by keyword, like the normal Google AdSense system, or possibly through the Google site targeting system; this factor depends largely on the sum that the advertiser pays. Recently in the news at a large press conference held in New York, Google spokespersons made the channel’s intention on making video available for advertisers choosing their site option for targeting traffic and potential online consumers. Google video ads were pitched to being Google’s biggest move so far into the rapidly developing field of brand advertising, and the site representative further added that Google would possible even allow publishers to use its AdSense network to display targeted video ads. These advertising spots, Google video ads representative’s claimed, can be for as long as two minutes with the site only charging the Google video ads producers if a web user clicks through to an advertiser’s website. Those businesses interested in making online marketing pitches have the option from Google video ads publishers to pay per 1,000 impressions. Thus, this comes as a welcome break for all local advertisers who mostly rely on commercial spots on television or radio and have yet to explore the full reach of search engine marketing using keyword correlation strategies, that has come up in a big way, thanks to sites like Google opening more possibilities for them. This is especially true of Google video ads that are in the category of click-to-play, which can be either targeting to one particular geographical region or targeting towards an entire nation or just at a local level for more specific target audience reach.
By: John Cecil
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