Wednesday, June 26, 2019

Billie Razors new ad campaign - Red, White, and You Do You



Hang on, why is there so much pressure to be "summer ready"? Magazines tell us to stop eating carbs in February, follow a 12 step routine to get the perfect beach bod, and to remove every last strand of hair before squeezing into a bathing suit. The 4th unofficially kicks off summer. So this summer, you do you. Let your hair down, maybe even out… we hope you’ll enjoy the breeze.

Billie - Razors built for Womankind.

The new digital campaign was created in-house by Billie’s seven-person marketing team, which includes four creatives.



Monday, June 10, 2019

Saturday, June 9, 2018

New identica: Design Village by BBDO Ukraine









Creative agency: BBDO Ukraine
Client: Design Village
Type of work: Identica


Case study: Helen Marlen by Madcats Agency

The largest Ukrainian retailer of premium designer clothes Helen Marlen Group received a new positioning and corporate style. The Kiev branding agency Madcats Agency worked on the new brand platform.

The Madcats Agency team retained the Helvetica font that Helen Marlen used for more than 20 years, but chose its new version - Helvetica Neue Bold. A couple of it added an expressive Caslon 540.






Thursday, May 24, 2018

Thoughts regarding App Monetization in 2018 - edition #1

There's nothing constant in the world and the way apps are being monetized is not an exception. When Apple announced in-app purchases in 2009, the application monetization strategies began to advance steadily. Technologies, customers' behavior, and preferences, trends and demand are constantly changing. New laws and regulations are being released that push software owners to inventing brand new monetization strategies. Take a closer look at  three basic app monetization models   that will be fundamental in 2018



App monetization models by Transparen




Thursday, March 23, 2017

10 interesting facts that you didn’t know about Durex Jeans - new Durex commercial

Condom manufacturer Durex stirred up the Indian web this morning with a tweet announcing its entry into a new product category — denim jeans.

Yes, you read that right. #DurexJeans is now a thing.


10. The Asian jeans will also be known as Pencil fit jeans

9. It comes in different colours like Green Apple , Strawberry Red, Chocolate Brown among others

8. In case of emergency you can buy Durex Jeans in 24-hour medical stores

7. Durex Endurance Jeans will help improve your stamina – you won’t feel tired all day