Wednesday, September 4, 2013

New Dior commercial - Dior Homme and Music by Led Zeppelin

Dior Homme Fragrance Uncensored Director's Cut starring Robert Pattinson, directed by Romain Gavras. Music by Led Zeppelin. Discover more exclusive contents on www.diorhommeparfum.com

Wednesday, June 27, 2012

Coca Cola - Let´s look at the world a little differently

Coca-Cola advertising has shown that fixed, but never show cameras. Hidden cameras are usually installed in order to commit offenses and criminal acts. And make public records related only to negative incidents. Spot Coca-Cola offers a look at the world differently.

Thursday, May 17, 2012

The best: New VW Polo spot - Dad

Our new TV ad for the Volkswagen Polo shows the evolving relationship of a protective father and his daughter, from the moment he first brings her home from the hospital to the day she finally leaves home, when he hands her the keys to a shiny new Polo -- ensuring she "stays in safe hands".

You can trust the small but tough Volkswagen Polo to protect your loved ones and keep you safe.





BEEF FILMS & CHOP HOUSE POST UNCOVER LOST “SECRETS” IN NEW TRAVEL ALBERTA SPOT

Santa Monica, CA -- (May 16, 2012) – You never know what you’ll uncover on the beaches of Santa Monica with the dynamic teams from BEEF Films and Chop House Post – in this case, dinosaur bones! Agency Venture Communications called on the talented BEEF Films for creative production and Chop House Post for critical editing and post-production to create a mock news story about a mysterious set of bones found on the beach.

This tag-team production called for just the right amount of humor and creative direction that BEEF Films and Chop House Post completed flawlessly. To view the new spot, which has gone viral, check out the companies’ web sites at: www.beeffilms.com and www.chophousepost.com

"This was a whirlwind day of setups, multiple shoots and tight deadlines,” says Chief Creative Officer Paul Hains of Venture Communications. “I was hugely impressed with BEEF Films and Chop House Post for their incredible professionalism, patience and ability to over deliver. I definitely look forward to working with them again. They are an amazing team."

According to Chop House Post Creative Director Stephen Hens, the day of the shoot started in a unique way: “I was driving down Colorado Avenue in Santa Monica on my way to the office on the morning of the shoot and I looked down Colorado to the beach,” he details. “Through a break in the clouds, I saw a helicopter circling the Santa Monica Pier. When I say ‘a’ helicopter I mean to say ‘our’ helicopter. That is how my day started at 8 a.m. By noon, we had posted our first pass for the creative team at Venture Communications of this viral campaign.”

Hens notes that it was in the lightning fast fingers of Chop House Editor Joey Dello Russo that they had a 60-second version of the viral roughed in by the end of the day. An amazing team effort from the top down, with Executive Producer Sean DeVeaux working closely with the production team at BEEF Films, ACD John Halliday, and Producer Hans Dys to nail the creative vision, as well as organize footage being brought from the shoot at the beach throughout the day to the Chop House Post studio to be ingested and transcoded for edit.

“Its days like this that really get me charged!” concludes Hens. “Great idea. Exceptional people. With everyone working together at a fevered pitch to make a vision come together. Well played everyone!”

Credits:
Client: Travel Alberta
Executive Director, North America: Shelley Grollmuss
Director, Consumer Marketing USA: Jasmine Thompson
Specialist, Partnership Marketing USA: Cameron Wood
Global Travel Media Specialist: Kelly Laver
Ad Agency: Venture Communications
Chief Creative Officer: Paul Hains
Associate Creative Director: John Halliday
Client Marketing Manager: Katrina Demers
Group Account Director: Susan Murphy
Production Company: BEEF Films
Executive Producers: Ashley Adams, Stephen Hens
Producer: Hans Dys
Line Producer: Jennifer Wong
Production Supervisor: Mario D’ Amici
Production Coordinator: Drew Baker
Postproduction Company: Chop House Post
Creative Director: Stephen Hens
Executive Producers: Ashley Adams, Sean DeVeaux
Editor: Joey Dello Dusso
Colorist: Stephen Hens
Conform Artist: Stephen Hens

About BEEF Films: Based in Santa Monica, CA, BEEF Films is a national commercial production company featuring the diverse talents of Director/Partner Nick Spooner and Directors Alex Anderson, Joe Schaak, and Seth Townsend. Under the leadership of EP/Partners Ashley Adams, and Stephen Hens, the company offers a wide range of talent, who all play a distinct and significant role in the creative process, contributing to a highly collaborative culture.

For more on BEEF, check out www.beeffilms.com. Or “Like” us on Facebook at: http://www.facebook.com/BeefFilms

About CHOP HOUSE POST: Chop House Post is an all-new, all-digital, state-of-the-art, eco-conscious postproduction facility that features a 12-seat Color Correction/DI theater and screening room, offline editorial bays, Smoke and finishing suites, as well as motion design, animation and graphics bay. Additionally, the company features a Protools 5.1 suite and VO record booth for audio design, mix and effects. The studio also houses a Flame. Chop House prides itself on being tapeless, digital, and above all, ever-changing. For more information, on the company go to: www.chophousepost.com

To "Like" the company on Facebook, go here: http://www.facebook.com/ChopHousePost

Thursday, May 10, 2012

Victoria Beer Spot Directed By Directorz's Tom Ryan For Agency GSD&M

Greetings! It’s Thursday, which means the weekend is so close we can taste it. How better to welcome it than with the Victoria Beer spot directed by Directorz Tom Ryan for agency GSD&M. When I watch this spot, it is as though I have special glasses that actually allow me to taste the frosty goodness. That’s the magic of Tom Ryan. To view the spot (and see for yourself) visit: http://bit.ly/VictoriaBeer Client: Victoria Beer Brand Manager: John Nichols Agency: GSD&M Account Director: Jeff Orth Creative Director/Art Director: Joel Davis Creative Director/Writer: Andy Miller VP/Managing GCD: Bryan Edwards & Victor Camozzi Executive Producer: Brent Holt Producer: Maria Ivicic Creative Project Manager: Sara Rosales/Mary Albanese Production Company: Directorz Director: Tom Ryan EP: John Gilliland Editor/Visual Effects: Keith Lowry, OCDC-TV Colorist: Nick Smith Audio: Digital Domain

Wednesday, December 7, 2011

Peugeot RCZ experiment with Google stree view



http://www.rczview.com/

Social ads: Pedestrian ghost



JWT / SHELL
Creative Director: Vladislava Denis
Art Director: Denys Savchenko
Copywriter: Anna Geraskina
Producer: Natalya Pavlova

Operator: Stas Bespolit
Announcer: Jon Poser

Executive Producer: Alexander Cherniavsky
Producer: Boris Kirichek
Model maker: Valeriy Pritihenko

Kiev Postproduction
General Producer: Sergey Kolesnik
Producer: Vladimir Piven
Sound Producer: Vladimir Chikish
Music Composer: Anton Denisov
Sound Mixer: Sergey Parigin
Designer: Artyom Ryabokon

Digital support:
Alexander Mozhaev
Yuriy Shyshkovsky
Sergey Taranenko

Shell:
Brand manager: Alla Antonyuk

Thanks to: Volodymyr Voyt, Beastie Boys

Description:
During the Halloween team JWT and Shell held a rally, which was designed in an unusual way to draw the attention of drivers to comply with normal traffic (speeding and pedestrian safety), as well as to make think about the consequences.

We've created a mechanism Pedestrian Ghost, who one night found a hatch straight road at a crosswalk (Boulevard Lepse, Kiev). The mechanism was connected to the radar and operates at excessive speed approaching vehicle. Discouraged at the sight of the driver takes to the sky is not the pedestrian, not the ghost could do nothing except slow down and rethink their behavior on the road.

The next day, the Internet emerged a controversial video footage, which took off in an unknown driver avtoregistrator:

During the first three weeks of the video broke all performance views, widely spread among the Internet, it drank all the Forums in Ukraine (and later Russia, Kazakhstan and other CIS countries), profile avtogruppy in social networks. It also appeared on many sites that discuss rules SDA. Videos triggered a powerful wave of discussions of the issue of road safety that has not yet been able to do even openly provocative video-clip, and it became a "video of the week."
- Total video that was attended by over 200 000 hits (70 000 - only YouTube).
- The real coverage - two million users.
- Attracted more than 500 commentators, causing heated discussion about speeding driver and pedestrian safety.
- Unpredictable amount of feedback, approx. 80% of which as a result of reduced to the solution of our problem: can not exceed the speed limit, you must be careful on the roads, especially at night and, of course, slow down before pedestrian crossings, so as not to send to heaven someone's soul.

It would be worthwhile to note that the CIS in the highest percentage of deaths among pedestrians: they accounted for 37% of all road fatalities. But the highest rates in the region in this category at this in Ukraine - 56%. And then in Kiev, the most common types are avtoproisshestvy assaults on pedestrians and vehicle collisions.

Friday, October 7, 2011

NTROPIC CREATES "VISUAL METAPHOR" IN "HOUSE OF CARDS" FOR BANK OF NY MELLON

NY, LA, SF – (October 6, 2011) – Led by Creative Directors Nate Robinson and Andrew Sinagra, the creative team at Ntropic produced an incredibly poignant and timely “visual metaphor” for the latest spot from Bank of New York Mellon entitled “House of Cards.” Collaborating closely with ad agency The Concept Farm for a second year in a row on advertising for the global financial services company, the moving new commercial features live-action, CGI, visual effects, compositing, color grading and final conform by Ntropic and is currently airing nationwide.



For Ntropic, having just launched their New York office this summer, this project was a great opportunity to utilize artists and technology in all three offices: Manhattan, Santa Monica and San Francisco. As CD Andrew Sinagra explains, while the live-action shoot of the beautiful Craftsman-style house prominently featured in the spot was shot in Malibu, the edit and coloring was completed in Ntropic’s New York office. We flew our colorist Marshall Plante to New York to work closely with the agency and client, since they were based there, which was really great. We then created the CGI in L.A., with original music and final Flame compositing completed in San Francisco. It was a true team effort at Ntropic, which is how we like to work.

The collaboration on this project with the agency and client began early on for this project as well, adds Sinagra. There isnt a lot of work out there these days with this level of visual metaphor in it. So when Nate and I saw the boards and read the brief, we jumped on it. It was very inspirational. We knew this was going to be a beautiful piece, and were so happy they asked us to contribute our talents again this year.

Nate and Andrew are artists who can make a disaster look gorgeous,notes Ray Mendez, ECD, The Concept Farm.

The Ntropic teams process and scientific approach to the art of how the cards fell was very impressive, adds Carey Cwieka, Director of Account Management, The Concept Farm. They are a talented group that delivered a final product which our clients are very proud of.

Credits:
Client: Bank of New York Mellon
Spot Title: House of Cards :30 HD/SD spot
Airdate: September 2011

Advertising Agency: The Concept Farm
Creative Director: Bob Waldner
Copywriter: Tyler Kirsch
Art Director: Rob Singh
Director of Post: Mike McCall
Account Director: Carey Cwieka

Production Company: Ntropic
Directors: Robinson + Sinagra
Executive Producer: Jim Riche
DP: Simon Thirlaway

Editorial Company: Ntropic
Editor: Dan Korb

Postproduction Company: Ntropic
Colorist: Marshall Plante

Visual Effects Company: Ntropic
Creative Directors: Nate Robinson, Andrew Sinagra
Flame Artist: Maya Korenwasser Bello
Head of CG: Andrew Sinagra
CG Artists: Rob Hubbard, Dustin Zachary, Kenny Jackson
Producer: Kara Holmstrom

Music Production Company: Creature Symphony
Composers: Aaron Robinson, Sean Gordon

About Ntropic:
Ntropic draws its strength from a diverse background of creative talent. Assembling a global community of artists in multiple locations, the studio has built a creative collective with strengths in all facets of production and post-production ranging from conceptual design and motion graphics to photo-real CG and seamless compositing. Ntropic focuses on elegant, intelligent, and conceptual visual effects producing award-winning work for commercials, music videos, feature films, experiential theaters, and interactive content.

As industry mediums rapidly change, Ntropic maintains a foothold on the bleeding edge of technology... leading the charge into a new era of entertainment media. The studio removes the mystery from the black box of technology and operates as a creative hub for directors and agencies to converge and collaborate without limitation.

Ntropics creative directors thrive on the unique challenges of production and work closely with the creative team to concept, visualize, and realize their artistic vision. Offering innovative solutions for otherwise impossible tasks, Ntropic inspires artists and filmmakers to expand the horizons of possibility.

The studios objective is to create an inspirational environment for artists and clients to come together and not worry about the how, but stay focused on creating the most fascinating and innovative work to date. www.ntropic.com

Thursday, July 14, 2011

Summer Time is Pepsi Time: Santa Dancing




Pepsi vs Coca-Cola


Pepsi Cola - 36/12 oz. cans

T-Mobile PLAYING Angry Birds Live



For the first time ever, watch how people use a simple smartphone to play a life-size version of the cult Angry Birds game. Complete with real shooting birds and exploding pigs!

Angry Birds 5" Plush Red Bird with Sound

Blank media products directory

Thursday, December 2, 2010

The best ads in November

See what you can turn on when the screen is off


Engaging children in active play and encouraging them to avoid excessive and unsupervised TV watching and gaming, is at the centre of a UNICEF Indonesia print and TV advertisement campaign launched today.

XXL Punks


Music: Gluecifer
Skuespillere: "The Professor", Pat "Da Roc" Robinson, Chad DeGroot, Herry "Safe" Peel.
Location: Miami
Spilt inn: Høst 2010



Sony Playstation: Victor



Advertising Agency: Del Campo Nazca Saatchi & Saatchi, Argentina
Execuitve Creative Directors: Maxi Itzkoff, Mariano Serkin
Creative Director: Joaquin Espagnol, Miguel Usandivaras
Agency Executive Producer: Adrian Aspani
Producer: Lucila D’amico
Account director: Joseph Baide
Executive account : Reinier Suarez
Regional Account Coordinator: Ana Bogni
Production Company: Garlic
Director: Marcelo Burgos
Executive Producer: Alvaro Gorospe/Irene Nuñez Palma
Post Production Company: Serena
Sound Company: Sonomedia
Song: ”Young at heart” by Frank Sinatra
Advertiser´s supervisor : Mark Stanley/Rossana Schach


See also:

Advertisements of the Year 2010 on YouTube

Crazy Japan advertisement