ads article: There Are 12 Kinds of Ads in the World

In 1978, Donald Gunn was a creative director for the advertising agency Leo Burnett. Though his position implied expertise, Gunn felt he was often just throwing darts—relying on inspiration and luck (instead of proven formulas) to make great ads. So, he decided to inject some analytical rigor into the process: He took a yearlong sabbatical, studied the best TV ads he could find, and looked for elemental patterns.

After much research, Gunn determined that nearly all good ads fall into one of 12 categories—or "master formats," in his words. At last year's Clio Awards, I saw Gunn give a lecture about these formats (using ads mostly from the '70s and '80s as examples), and I was fascinated by his theory. I soon found myself categorizing every ad I saw on TV. It was a revelation: The curtain had been pulled back on all those sly sales tactics at the heart of persuasive advertising.

This slide show presents some recent ads exemplifying each of Gunn's 12 basic categories. With a little practice, you, too, will be ticking off the master formats during commercial breaks.

Video version for this story HERE

Prometeus - The Media Revolution

Man is God.
He is everywhere, he is anybody, he knows everything.
This is the Prometeus new world.
All started with the Media Revolution, with Internet, at the end of the last century.
Everything related to the old media vanished: Gutenberg, the
copyright, the radio, the television, the publicity.
The old world reacts: more restrictions for the copyright, new laws against non authorized copies. Napster, the music peer to peer company is sued.
At the same time, free internet radio appears;
TIVO, the internet television, allows to avoid publicity; the Wall Street Journal goes on line; Google launches Google news.
Millions of people read daily the biggest on line newspaper. Ohmynews written by thousands of journalists; Flickr becomes the biggest repository in the history of photos, YouTube for movies.
The power of the masses.
A new figure emerges: the prosumer, a producer and a consumer of information. Anyone can be a prosumer.
The news channels become available on Internet.
The blogs become more influential than the old media.
The newspapers are released for free.
Wikipedia is the most complete encyclopedia ever.
In 2007 Life magazine closes.
The NYT sells its television and declares that the future is digital. BBC follows.
In the main cities of the world people are connected for free.
At the corners of the streets totems print pages from blogs and digital magazines.
The virtual worlds are common places on the Internet for millions of people.
A person can have multiple on line identities.
Second Life launches the vocal avatar.
The old media fight back.
A tax is added on any screen; newspapers, radios and televisions are financed by the State; illegal download from the web is punished with years of jail.
Around 2011 the tipping point is reached: the publicity investments are done on the Net. The electronic paper is a mass product: anyone can read anything on plastic paper.
In 2015 newspapers and broadcasting television disappear, digital terrestrial is abandoned, the radio goes on the Internet.
The media arena is less and less populated. Only the Tyrannosaurus Rex survives. The Net includes and unifies all the content. Google buys Microsoft. Amazon buys Yahoo! and become the world universal content leaders with BBC, CNN and CCTV.
The concept of static information - books, articles, images - changes and is transformed into knowledge flow.
The publicity is chosen by the content creators, by the authors and becomes information, comparison, experience.
In 2020 Lawrence Lessig, the author of 'Free Culture', is the new US Secretary of Justice and declares the copyright illegal.
Devices that replicate the five senses are available in the virtual worlds. The reality could be replicated in Second Life.
Any one has an Agav (agent-avatar) that finds information, people, places in the virtual worlds.
In 2022 Google launches Prometeus, the Agav standard interface.
Amazon creates Place, a company that replicates reality. You can be on Mars, at the battle of Waterloo, at the Super Bowl as a person. It's real.
In 2027 Second Life evolves into Spirit. People become who they want.
And share the memory. The experiences. The feelings. Memory selling becomes a normal trading.
In 2050 Prometeus buys Place and Spirit. Virtual life is the biggest market on the planet. Prometeus finances all the space missions to find new worlds for its customers: the terrestrial avatar.
Experience is the new reality.

Voice: Philip K. Dick Avatar.
Date: 6th April 2051
Lugar: desconocido

Creative ads from Google

video ads: Viva Viagra

New commercial for Viagra



About viagra:

Sildenafil citrate, sold under the names Viagra, Revatio and under various other names, is a drug used to treat male erectile dysfunction (impotence) and pulmonary arterial hypertension (PAH), developed by the pharmaceutical company Pfizer. Its primary competitors on the market are tadalafil (Cialis), and vardenafil (Levitra).

print ads: DeBeers - Superbowl

DeBeers: Superbowl

Advertising School: Miami Ad School Europe
Copywriter: David Aronson

video ads: Green Tea Partay from Smirnoff Raw Tea

The official sequel. West Coast response to East Coast video.



BRANDS: Smirnoff Raw Tea
Agency: J Walter Thompson, New York
Co-President/Chief Creative Officer: Ty Montague
Executive Creative Directors: Andrew Clarke/Jeremy Postaer
Creative Director/Copywriter: Chris Maiorino
Copywriter: Scott Bell
Director of Production: Jill Rothman
Producer: Joel Jeffords
Digital Strategist: Rachel Clarke
Director of Emerging Media: David Rosenberg
Production Manager: Debbie Gleason
Production Company: Rockhard Films, West Hollywood
Executive Producer: Lorraine Kraus
Head of Production: Amanda Fox
Director: Marc Klasfeld
Producer: Nicole Acacio
Director of Photography: Barry Norwood
Art Director: Dana Wald
Offline Editor: Richard Alarcon
Online: Skulley FX
Telecine: Company 3: Dave Hussey
Visual Effects: Skulley FX
Music: Suited 'N Booted Music, Inglewood

video ads: Sony Blu-ray Disc Advert

Here’s Brett Foraker’s new Sony Blu-ray Disc commercial.
The advert was filmed on location in Hungary within a working industrial chimney, with all shots taken in the absence of any form of natural light. A bank of lasers capture the action of gladiators battling futuristic robo-cops and suped-up motor cars being dropped from a sheer height (hence the industrial chimney).

DIRECTOR: Brett Foraker
PRODUCER: Annabel Ridley
PRODUCTION CO: RSA Films Ltd (London)
AGENCY: Fallon London
CREATIVE DIRECTOR: Juan Cabral
CREATIVE DIRECTOR: Richard Flintham
ACCOUNT DIRECTOR: Rachel Emms
CREATIVE: Lawrence Seftel
CREATIVE: Dave Day
AGENCY PRODUCER: Rachel Hough
PRODUCTION MANAGER*: Margo Mars
DIRECTOR OF PHOTOGRAPHY: Daniel Landin
PRODUCTION DESIGNER: Jonathan Lee
EDITOR: Adam Rudd @ Final Cut
POST PRODUCTION: The Moving Picture Company
TELECINE Jamie Wilkinson - The Mill

visit http://www.blu-ray.sony-europe.com.pl

Arnet Broadband: Bald 1/5 and 2/5

A bald guy in a fundraising campaign for hair asks people to join the broadband plan.

Agency: Santo, Buenos Aires, Argentina
Executive Creative Director: Sebastian Wilhelm; Maximiliano Anselmo
Creative Director: Pablo Minces
Art Director: Maximiliano Anselmo, Luis Ghidotti
Copywriter: Pablo Minces, Matias Ballada de Saint Robert
Agency Producer: Facundo Perez, Marcelo Kelez
Account Supervisor: Santiago Sarni
Advertiser’s Supervisor: Viviana Conte, Sara Estrada
Production Company: Wasabi Films, Buenos Aires, Argentina
Director: Diego Kaplan
Producer: Chino Zayas, Martin Saralegui
Music - Artist/Title: CCCI
Post Production: Che Revolution Post

New blog design!

Whaitig for new blog design.

the Simpsons-advertising for duff beer :)

duff beer for ME
duff beer for You
also BUY it

video ads: MITSUBISHI LANCER 6 (old commercial)

video ads: Nissan 4x4 commercial

Amazing commercial of the Nissan 4x4 range - long version

Online video advertising booms