Thursday, January 22, 2009

video ads: Pfizer: Unhealthy

This is an advert from Pfizer in response to research which found one in 10 men in the UK purchase prescription-only medicines from unregulated sources such as internet sites, every year. It is estimated that between 50-90 per cent of medicines sold in this way have proven to be counterfeit which means they are taking a real gamble with health.
For more information visit

Client: Pfizer
Product: Real Danger
Title: Unhealthy

Production Company: Outsider
Director: Henry Littlechild
Producer: Ben Roberts
DOP: Stuart Graham
Agency: Langland
Creative Director: Andrew Spurgeon
Producer: Paul Fenton

Editor: Joe Guest @ Final Cut
Post: The Mill

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