Friday, August 29, 2008

SAXBYS GINGER BEER TV COMMERCIAL



New Commercial for SAXBYS. Wonderfully disconcerting....

About Ginger Berr from Wiki:
Ginger beer is a type of carbonated soft drink or rarely, alcoholic beverage, flavored primarily with ginger, lemon and sugar. It originated in England in the mid 1700s, and it reached its peak of popularity in the early 1900s. The original recipe requires only ginger, sugar, and water, to which is added a gelatinous substance called "ginger beer plant" (see below). Fermentation over a few days turns the mixture into ginger beer. Lemon may be added. A simple version of this recipe can be made at home today in which the following is bottled in a 2 liter bottle: grated fresh ginger, sugar, a small amount of baker's yeast, and (optionally) lemon juice. It is sealed at room temperature for a day or two before refrigerating.

Instead of using the ginger beer plant, some other form of live culture may be used to produce fermented ginger beer. This is often baker's or brewer's yeast, but can also be a culture of lactic acid bacteria, kefir grains, or tibicos. Ginger beer is fizzy due to carbon dioxide. The alcohol content when produced by the traditional process can be high, up to 11%, although it is possible to ferment ginger beer in such a way as to produce little alcohol. Ginger beer may be mixed with beer (usually a British ale of some sort) to make one type of shandy, and with Gosling's Black Seal rum to make a drink, originally from Bermuda, called a Dark 'N' Stormy. The soda version of ginger beer is the main ingredient in the Moscow Mule cocktail.

The beverage produced industrially today is often not brewed (fermented). Such ginger beer is carbonated with pressurized carbon dioxide, does not contain alcohol, and is sold as a soft drink. Ginger beer is similar to ginger ale except that it has a significantly stronger ginger taste, often being described as ginger ale with a kick to it. Its other distinctive properties include its traditional cloudy appearance, its predominately citrus sour taste base and its spicy ginger bite.

Lenovo "Sumo" TV Commercial



Sumo wrestlers alight from buses, form the shape of a plane and fly off into the distance, metaphorically conveying that Lenovo ThinkPad X300 is heavy on features but light on weight.

Production company luscious international

Thursday, August 7, 2008

Levi's 501: Unbreakable


Ad Campaign: Levi's (Live unbuttoned)
Exec Creative Directors: Sir John Hegarty, Nick Gill
Creative Team: Toby Allen, Jim Hilson
Exec Agency Producer: Davud Karbassioun
Production Company: Sonny, London
Director: Fredrik Bond
Producers: Helen Kenny, Ran Holst
Director of Photography: Alwin Küchler
Post Production: Absolute Post, London
Sound: Aaron Reynolds (Wave recording Studios)
Editing Company & Editor: Tim Thornton Allan (Marshall Street Editing)
Music: Justice, 'Genesis ( The Levis Unbuttoned remix 2008)


ЧЕРНИГОВский городской ФОРУМ

Кредиты и банковская деятельность

video ads: Mercedes-Benz: Ambition


Ad Campaign: I am Mercedes-Benz
Client: Mercedes-Benz
Agency: AMV BBDO
Creative: Tim Riley, Paul Brazier
Agency Producer: Yvonne Chalkley
Production Company: Orange Films
Director: Johnny Green
Producer: James Bland
Production Manager: Francis Mildmay-White
Director of Photography: Joost Van Gelder, Stuart Graham
Post Production: Glassworks
Post Producer: Misha Stanford-Harris
Flame Operator: Duncan Horn
Telecine Operator: Ben Rogers
Editorial Company: The Quarry
Editor: Ted Guard
Sound: Jungle
Engineer: Owen Griffiths
Music Artist: Nick Cave

Beijing Subway Map
DOWNLOAD MiVTones

Tuesday, August 5, 2008

Monster - Your calling is calling


Ad Campaign: Monster (Your calling is calling)
AWARDS: Clio 2008 TV Silver, Clio 2008 TV Bronze

Agency: BBDO, New York
Chief Creative Officer: David Lubars
Executive Creative Director: Eric Silver
Art Director: Chuck Tso
Copywriter: Adam Kanzer
Senior Producers: Anthony Curti, Ed Zazzera
Executive Music Producer: Loren Parkins

Production Company: MJZ, Los Angeles
Director: Nicolai Fuglsig
Producer: Anna Hashmi
DP: Benoit Del Homme

Editorial: Final Cut
Editor: Rick Russell
Visual Effects: The Mill
Lead Flame: Angus Kneale
VFX Supervisor: Corey Brown
Producer: Jo Arghiris
Telecine: Fergus McCall
Music: Cherry Tate Music
Sound Design: Final Cut
Sound Designer: Terressa Tate

Orange Planet ADS


Client: Orange France
Agency: Publicis Conseil
Executive Creative Director: Olivier Altmann
Copywriter: Olivier Dermaux
Art Director: Mathieu Vinciguerra
Director: Frederic Planchon
Production Company: Irene

Producer: Christine Clerc

Post-production: BUF
Sound Production: Boris Nicou
Post Production: Jeanne Raibaut

Musical Artist: Doris Day "Keep Smilin', Keep Laughin' Be Happy"

Wednesday, July 2, 2008

Ad Campaign - Euronews (Pure)

euronews: Executive woman

Ad Campaign: Euronews (Pure)
Advertiser: euronews
Agency : FFL Paris
Agency managers: Fred & Farid, Nathalie Chopra, Brune Failliot
Creative director: Fred & Farid
Copywriter: Julien Boulard
Artistic director: Julien Boulard
Managers of Advertiser: Philippe Cayla - Michael Peters – Olivier de Montchenu - Walid Chamak - Nathalie Champagne – Elena Calamo Specchia
TV production: Robin Accard – Laure Scalbert
Production: Guerrilleros Production
Media strategist : Pascal Crifo (FFL Media)
Number of films: 3
Duration: 30 and 20 seconds

For 15 years, euronews has been fighting to broadcast accurate, verified information without any kind of bias.
In January 2007, euronews joined forces with the independent agency FFL Paris (Fred & Farid) to combine its global media experience with that of a global communications agency to assess the strategic direction of the news channel.
The purpose of the new platform is to highlight the relevance of the euronews model and demonstrate that prioritising facts over perspectives is a virtue at a time when society is experiencing increasing media corruption.
In this era of the "citizen journalist ", euronews has adopted the crucial task of ensuring every European citizen is quickly made aware of the facts he needs to form his opinion of the world.

Consequently, the new brand platform of euronews boasts a distinct and unique model in a highly competitive news universe:
- No studio, no anchormen for a unique and immediately identifiable style;
- A European, and therefore, a different outlook on the world;
- A multilingualist approach enhanced by the introduction of an eighth language in 2008, Arabic;
- An editorial policy of broadcasting accurate and verified information.

The philosophy of euronews:
"At euronews, we think that to systematically adopt a sensationalist approach to information coerces and distorts the judgement of television viewers.
At euronews, we believe in human intelligence, and we think that the role of a news channel is to provide every individual with sufficient material for him to form his own opinion of the world.
“Journalism is not about bias; it is about transcribing reality with pure objectivity."

From this point on, every element of the re-branding process (the signature, the logo, the communications campaign and the media strategy) will advance reinforce the euronews promise.


euronews: Opinion leader


euronews: Young man


euronews: Airport
Ad Campaign - Euronews (Pure)

Samsung Tesco: Plus to Your Life - Homeplus

Samsung Tesco

Advertiser/Client: SAMSUNG TESCO
Product/Service: HOMEPLUS SUPERMARKET
Entrant Company, City: CHEIL WORLDWIDE, Seoul
Country: KOREA
Advertising Agency, City: CHEIL WORLDWIDE, Seoul
Country: KOREA
Executive Creative Director: Ina Choi
Creative Director: Yooshin Lee
Copywriter: Jungho Hwang / Sua Lee
Art Director: Kangwook Lee / Chaehoon Lee / Yooho Lee / Sanghun Yoo
Illustrator: Bom Communication

Read The Subway in Seoul


За чернигов

Tuesday, June 17, 2008

Kronenboug Advert- 2008

The new ad from Kronenbourg 1664 and M&C Saatchi introduces new product - Dynamo Systeme - a lager that gives you smaller bubbles for a smoother taste.


Agency: M&C Saatchi, London

Country: United Kingdom

Director: Tony Kaye

За Чернигов
Download Pinball

Thursday, June 12, 2008

Marie Curie action: Chemicals having a party

The People programme under the 7th Framework Programme promotes excellence in research training, mobility, and career development for researchers at all levels, both inside and outside the European Union.



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