Tuesday, June 5, 2007
YouTube coming to Apple TV
Apple has announced that it’s bringing the Internet’s most popular originally-created content from YouTube to the living room with Apple TV. Beginning in mid-June, Apple TV will wirelessly stream videos directly from YouTube and play them on a user’s widescreen TV.
“This is the first time users can easily browse, find and watch YouTube videos right from their living room couch, and it’s really, really fun,” said Steve Jobs, Apple’s CEO. “YouTube is a worldwide sensation, and Apple TV is bringing it directly from the Internet onto the widescreen TV in your living room.” Apple also announced that it is offering a new Apple TV build-to-order option with a 160GB hard drive for US$399. The new larger hard drive offers four times the storage for up to 200 hours of video, 36,000 songs, 25,000 photos or a combination of each.
“This is the first time users can easily browse, find and watch YouTube videos right from their living room couch, and it’s really, really fun,” said Steve Jobs, Apple’s CEO. “YouTube is a worldwide sensation, and Apple TV is bringing it directly from the Internet onto the widescreen TV in your living room.” Apple also announced that it is offering a new Apple TV build-to-order option with a 160GB hard drive for US$399. The new larger hard drive offers four times the storage for up to 200 hours of video, 36,000 songs, 25,000 photos or a combination of each.
New Apple iPhone ads available onlineilable online
New Apple iPhone ads available online
Apple has posted a selection of iPhone ads, which aired Sunday, to its Web site. The ads, "Never Been an iPod," "How To," and "Calamari," are all available for viewing via QuickTime. The ads also note that the iPhone is coming June 29.
Never Been an iPod
How To
Calamari
Apple has posted a selection of iPhone ads, which aired Sunday, to its Web site. The ads, "Never Been an iPod," "How To," and "Calamari," are all available for viewing via QuickTime. The ads also note that the iPhone is coming June 29.
Never Been an iPod
How To
Calamari
Friday, June 1, 2007
The Wind. His potential is ours
Agency: Nordpol Hamburg
Creative: The Vikings
Production Company: Paranoid Projects/Paranoid US
Director: The Vikings
Executive Producer: Claude Letessier, Phillip Detchmendy
Producer: Virginie Dinh, Melanie Robert-Kaminka
VFX: Mikros Image
Music: Pigalle Productions
Tuesday, May 29, 2007
The All New Corolla. Our favorite car
Agency: Saatchi & Saatchi, Auckland
Executive Creative Director: Mike O'Sullivan
Creatives: Levi Slavin, Dave Govier
Agency Producer: Tania Jeram
Producer: Mark Foster
Director: Adam Stevens
Production: Robbers Dog Films Ltd.
Wednesday, May 23, 2007
10 Tips To Higher Response Ads
10 Tips To Higher Response Ads
You're ready to launch that new product or promotion, & you're really counting on a piece of advertising copy to come through for you.
You're looking for stellar results! And, you're determined to do everything in your power to get them. Which means surveys, thorough testing, and ongoing refinement of your ad copy.
Hold the phone!
When you've got your draft, run it through this 12-point inspection. Cover off these basics, and you can be sure you're off to a running start.
1 – Do You Have A Compelling Headline?
Does it generate curiosity or envy? Does it promise a benefit that will compel someone with an interest in what you're selling to keep reading. Remember, your headline is the ad for the ad.
When I am being paid to write direct response ad copy, or a sales letter, or have a very important sales objective of my own, I normally write 25 headlines before I begin the body of the piece.
Then I'll pick half a dozen that I think will work & test them. The best of the rest, I use as sub headings throughout the piece to propel readership, and draw skimmers & skippers back into the copy as they move down the page.
2 – Are Your Headlines Pleasing To The Eye?
I most often find that headlines work best when they are centered on the page, & present a balanced appearance in terms of the shape they create. Encasing them in quotation marks also serves to grab more attention.
Long top headlines tend to reduce readership, but if they help qualify more effectively they can improve sales! Try them, but look for ways to modularize the text using punctuation & spacing so your readers don't suffocate trying to read them. Sometimes a long top headline is better presented as two or even three separate headlines.
3 – Is Your Opening Provocative & Arresting?
Does it trip the reader, interrupting the internal turbulence of the day? Each line of your ad copy must serve to "sell" the reader on continued reading, especially at the beginning.
You are looking to build enough momentum & interest to convey the points necessary to generate a greater desire for the product than it's price. Generally speaking, the higher the cost of the product, the more words required.
4 – Are You FAB Balanced?
You must focus on painting a picture of your prospects future life, as a result of their purchase. Does your copy promise emotional benefits? Does it pledge the realization of positive feelings, or the relief of negative ones?
Does it show how these outcomes are achieved with concise descriptions of the features & advantages that will deliver them? Your ad copy must strike a balance between emotion & logic if it is to be effect.
5 – Are You Creating Excitement & Enthusiasm?
Demonstrate your personal belief in what you are selling. Will your message quicken the readers pulse? Is it upbeat, positive, & full of inspired energy? Is there a sense of WOW?
6 – Is Your Body Copy Highly Readable?
Remember simple is best. Keep sentences short. Use a plain 10-point to 12-point font. Paragraphs no more than a few lines. Words that are comfortable & specific to the audience you are targeting. Inject subheads to break up text. Highlight important points.
7 – Do You Have High YOU density?
Remember to you use the words YOU & YOUR to the hilt. Your reader is auto translating to ME & MINE.
8 – Are you speaking intimately?
Can you get a strong sense of personality when you review your letter after being away from it for a while? Visualize yourself, or the character you are personifying, writing a personal letter to your perfect prospect. Never write to a crowd.
9 – Are you inspiring the readers imagination?
You must trigger mental images with your writing. The mind has difficulty distinguishing between vividly painted word pictures, & reality. Daydreams enchant, & emotions flow in their wake.
When you have emotion, you have desire. When you have desire, you have suggestibility. When you have suggestibility, you can direct action. Your levers are allegory (storytelling), metaphor, similes, verbs, adjectives, & specificity.
10 – Do you offer proof?
You're ready to launch that new product or promotion, & you're really counting on a piece of advertising copy to come through for you.
You're looking for stellar results! And, you're determined to do everything in your power to get them. Which means surveys, thorough testing, and ongoing refinement of your ad copy.
Hold the phone!
When you've got your draft, run it through this 12-point inspection. Cover off these basics, and you can be sure you're off to a running start.
1 – Do You Have A Compelling Headline?
Does it generate curiosity or envy? Does it promise a benefit that will compel someone with an interest in what you're selling to keep reading. Remember, your headline is the ad for the ad.
When I am being paid to write direct response ad copy, or a sales letter, or have a very important sales objective of my own, I normally write 25 headlines before I begin the body of the piece.
Then I'll pick half a dozen that I think will work & test them. The best of the rest, I use as sub headings throughout the piece to propel readership, and draw skimmers & skippers back into the copy as they move down the page.
2 – Are Your Headlines Pleasing To The Eye?
I most often find that headlines work best when they are centered on the page, & present a balanced appearance in terms of the shape they create. Encasing them in quotation marks also serves to grab more attention.
Long top headlines tend to reduce readership, but if they help qualify more effectively they can improve sales! Try them, but look for ways to modularize the text using punctuation & spacing so your readers don't suffocate trying to read them. Sometimes a long top headline is better presented as two or even three separate headlines.
3 – Is Your Opening Provocative & Arresting?
Does it trip the reader, interrupting the internal turbulence of the day? Each line of your ad copy must serve to "sell" the reader on continued reading, especially at the beginning.
You are looking to build enough momentum & interest to convey the points necessary to generate a greater desire for the product than it's price. Generally speaking, the higher the cost of the product, the more words required.
4 – Are You FAB Balanced?
You must focus on painting a picture of your prospects future life, as a result of their purchase. Does your copy promise emotional benefits? Does it pledge the realization of positive feelings, or the relief of negative ones?
Does it show how these outcomes are achieved with concise descriptions of the features & advantages that will deliver them? Your ad copy must strike a balance between emotion & logic if it is to be effect.
5 – Are You Creating Excitement & Enthusiasm?
Demonstrate your personal belief in what you are selling. Will your message quicken the readers pulse? Is it upbeat, positive, & full of inspired energy? Is there a sense of WOW?
6 – Is Your Body Copy Highly Readable?
Remember simple is best. Keep sentences short. Use a plain 10-point to 12-point font. Paragraphs no more than a few lines. Words that are comfortable & specific to the audience you are targeting. Inject subheads to break up text. Highlight important points.
7 – Do You Have High YOU density?
Remember to you use the words YOU & YOUR to the hilt. Your reader is auto translating to ME & MINE.
8 – Are you speaking intimately?
Can you get a strong sense of personality when you review your letter after being away from it for a while? Visualize yourself, or the character you are personifying, writing a personal letter to your perfect prospect. Never write to a crowd.
9 – Are you inspiring the readers imagination?
You must trigger mental images with your writing. The mind has difficulty distinguishing between vividly painted word pictures, & reality. Daydreams enchant, & emotions flow in their wake.
When you have emotion, you have desire. When you have desire, you have suggestibility. When you have suggestibility, you can direct action. Your levers are allegory (storytelling), metaphor, similes, verbs, adjectives, & specificity.
10 – Do you offer proof?
Homemade ad for Apple's iPod mini
This homemade ad for Apple's iPod mini features the song "Tiny Machine" from the defunct band "The Darling Buds" on their Crawdaddy album. The animation is fantastic, the music is fitting, and it features one of Apple's coolest iPods!
IPOD Apple iPod Shuffle Ad
Check out Apple's latest (January 06, 2007) iPod Shuffle Ad - 'Who's Gonna Sing? by Prototypes '. The ad is very clever, and it does just what it's meant to - keeps you watching until the end. The ad has been edited together rather nicely too.
Friday, May 18, 2007
NYC Students Team Up With Leading Architects & Designers to Makeover School
New York Education + Design (NYED), a unique initiative pairing New York City's top architects with high school students from the Urban Assembly School of Design & Construction (UASDC), will showcase its designs on Sunday, May 20th at CITY Magazine and NY3D's "Gathering on Greene" on Greene Street between Houston and Prince beginning at 5PM...
Thursday, May 17, 2007
If you've been drinking, don't risk it.
Campaign for Antral (Portuguese taxi association) to increase the usage of their call line in order to use a taxi.
“If you’ve been drinking, don’t risk it. Call 707 308 294.”
Se bebeu, não arrisque. Ligue 707 308 294.
Agency: Draft FCB, Portugual
Impulses for Remember Cards
Agency: DDB Stockholm
Creative Director: Johan Holmström
Creative: Mattias Manitski, Simon Higby, Ted Harry Mellström
Directors: Fredrik Bond + Emil Möller
Production: Sonny London + FLX
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