New identica: Design Village by BBDO Ukraine

Creative agency: BBDO Ukraine

Client: Design Village

Type of work: Identica

Case study: Helen Marlen by Madcats Agency

The largest Ukrainian retailer of premium designer clothes Helen Marlen Group received a new positioning and corporate style. The Kiev branding agency Madcats Agency worked on the new brand platform.

The Madcats Agency team retained the Helvetica font that Helen Marlen used for more than 20 years, but chose its new version - Helvetica Neue Bold. A couple of it added an expressive Caslon 540.

Thoughts regarding App Monetization in 2018 - edition #1

There's nothing constant in the world and the way apps are being monetized is not an exception. When Apple announced in-app purchases in 2009, the application monetization strategies began to advance steadily. Technologies, customers' behavior, and preferences, trends and demand are constantly changing. New laws and regulations are being released that push software owners to inventing brand new monetization strategies. Take a closer look at  three basic app monetization models   that will be fundamental in 2018