Thursday, October 23, 2008
The bold, eye-popping ad was shot on location at the Salton Sea, where stunt drivers/fliers were dropped from real airplanes, with sky-diving cameramen capturing the action.
"Our mission was to synchronize the sky-divers and their drops so they would appear closer together than was the case in camera," explained Executive Producer Baptiste Andrieux of Eight VFX, which previously collaborated with Obermeyer on 2007's Bank of America "Hiker". "To do so practically would have taken the stunts to an impractical level."
Of course, "Air Raid" is an ad for PS3's Motorstorm 2, and as such it needed to convey a sense of the impractical while maintaining the visual authenticity of stunts executed by some of the best sky-divers in the world. To heighten the drama (no pun intended), Eight VFX created CG envinronments, airplanes, motor vehicles, and jumpers to populate the shots on top of the live action stuntmen.
"When we took this on, we said we'd be happy if this played as something that looks completely real but feels like it could and should only happen in a videogame," said Andrieux. "Watching the spot unfold, I think we succeeded."
Client: PlayStation 3/Motorstorm 2
Title: "Air Raid"
Production: Aero Films
Director: Klaus Obermeyer
EP: Lance O'Connor
Post/VFX: Eight VFX
VFX Supervisor: Jean-Marc Demmer
VFX EP: Baptiste Andrieux
VFX Producer: Marsi Frey
VFX AD: Yann Mallard
Head of CG: Fred Hopp
Animator: Yvain Gnabro
CG artists: Shuichi Nakahara, Mathias Jourdes, Chien-I Kao, Julien Forest
Compositors: Nicolas Cadorette Vigneau, Joe Chiao
Также вы можете заказать шкаф купе в Славутиче, Киеве и области с минимальными затратами и бесплатной доставкой изделия.
Ad Campaign: The Alberta's Library (Books and beyond)
Comment from Holiday Films directors Adam & Dave on the campaign:
We were both attracted to this job because neither of us can read, and we thought this would be a good excuse to go into a library for the first time. We loved Katie and Chad's scripts, they were simple and quite dark, and reminded us how libraries can lead you down the road to ruin, but then get you right back on track. It was our idea to use real actors in all four spots, instead of CGI characters used in most library commercials.
Client: The Alberta Library
Titles: Scrapbooking/Kama Sutra, CPR/Mount Everest
Agency: Rethink, Vancouver
Creative Directors: Chris Staples, Ian Grais
Art Director: Chad Kabigting
Copywriter: Katie Ainsworth
Producer: Ann Rubenstein
Production Company: Holiday Films, Toronto
Director: Adam & Dave
Executive Producer: Josefina Nadurata
Producers: Josefina Nadurata, Chris Pavoni
Director of Photography: Jonny Cliff
Editorial: Melanie Snagg, Tonic Post, Vancouver
Music/Sound Design: Chris Hobbs, Koko Productions, Vancouver
Visual Effects: Tonic Post, Vancouver
Ad Campaign: Ask.com (Inner Qiestions)
Air Date: October 10, 2008
Agency: Hanft Raboy & Partners
ECD: Doug Raboy
Copywriter: Heather English
Art Director: Beth Wetzel
Producer: Becky Reagan/Driver
Assoc. Producer: Namik Minter
Production Company: Soft Citizen/Furlined
Director(s): Perlorian Brothers
Editorial: Union NY
Editor: Nick Lofting
EP: Caryn MacLean
Producer: Joy Copeland
Editorial Asst: Hilary Ruggiano