Thursday, March 29, 2007

Jim Beam and perfect girlfriend

Jim Beam commercial featuring the perfect girlfriend.

Meth. Not Even Once from Montana Meth Project



My friends and I share everything. Now we share hepatitis and HIV.





My girlfriend would do anything for me. So I made her sell her body.

(video) Never stop discovering - Discovery Channel



Never stop discovering - Discovery Channel

Agency: Santa Clara, Sao Paulo, Brazil
Executive Creative Director: Fernando Campos
Creative Director: Andre Godoi
Art Director: Vico Benevides
Copywriter: Murilo Lico
Production Company: Hungry Man, Rio
Executive Producer: Steve Orent, Alex Mehedff
Line Producer: Fabio Bruno
Hungry Man Rio Head of Production: Leticia Mancen, Gisela Camara
DP: Vitor Amati
Production Designer: Gualter Pupo
Art Director: Denis & Joana Mureb
Editor: Marcos Horacio
Editing Company: Hungry Man Rio
Post/ Visual Effects: Casablanca, Sao Paulo, Brazil
Colorist: Pedro - Link Digital, Rio de Janeiro
Music: International Rustic
Composer: Modern Institute
Sound Mixer: Tentaculo, Sao Paulo, Brazil

Tuesday, March 27, 2007

Sites for video blogging.

Youtube
www.youtube.com
Besides
being one of the most popular video blogging web sites,Youtube is one
of the oldest of its kind.Founded in 2005,this web site provides a free
platform that facilitates the sharing of user-created videos.Once you
are registered with the site you become a member and can upload your
videos in MPEG,AVI or MOV format.You can even upload MPEG4(DivX or
XviD-encoded video clips) for higher video quality.After recording
movies using your camcorder,digital still camera (using the movie mode)
or your video-capable cell phone,you can use one of several free tools
to convert your video to any of the above formats before uploading
them.Members also have access to other facilities including the ability
to edit posts to their videos and remove them later if they wish to.The
web site also lets you tag your videos,which makes it easier to search
and locate videos of specific content and subject.To protect
privacy,uploaded videos can be set to be private or public,thus
restricting viewing access.Another cool feature is the ability to
directly upload videos from mobile devices like PDAs and cell phones
using its nifty Mobile Upload option in conjuction with the MMS
capability of your phone.
For
first-time users,the site includes a comprehensive help section that
describe the web site's capabilities along with answers to
frequently-asked questions regarding posting and managing video
posts.For both members and guests of the site,you can even link its
hosted videos to other web sites by embedded them directly into the web
page.
Metacafe
www.metacafe.com
Another
web site offering similar capabilities to that of Youtube is
Metacafe.It serves as a video sharing platform,allowing users to post
their video clips.Founded in Israel,this site has over 20 million
unique visitors Watching over 400 million video streams each month.Here
too,after a free registration you can proceed to upload your own
videos.The video quality standards used on Metacafe are of a noticeably
higher quality than that used on other video sharing platforms such as
Youtube.To be able to upload videos,a 4.8 MB client application needs
to be downloaded and installed on the client computer,after which you
can upload content,rate clips,post user comments or share the clips
with a friend.The application also allows you to save clips to your
computer for office offline viewing.Besides user-posted video clips,the
web sites also offers movie trailers,games and other fun stuff.
Podcasting
www.apple.com/podcasting
For
all those who use iTunes as their music management and MP3 playback
needs,you've probably already heard of podcasting.This is the term
given to the ability to share user-created audio and video clips on
Apple's iTunes network.Podcasts are "channels" that can be subscribed
to through the online iTunes Music Store interface.While the term
initially applicable to user-created audio streams,podcasts can now be
video-based as they are primarily intended to run on Apple's video
enabled iPods (though they can be downloaded and viewed on any
video-capable computer or handheld device that supports the video
standard).As regard the video standard,podcasts can only be created in
M4V,MP4 or MOV video formats which happens to be native video export
formats in Apple's Quicktime 7 Pro.If you have a Mac,it will be
understandably easier to create a podcast by using a DV camera and the
iSight software used for capturing and saving your video file.This can
be done on a PC using the applicable software to grab video and export
it to the supported format.Unlike the video blogging web sites
described earlier,you cannot actually upload videos to the iTunes Music
Store- to share podcasts,you will need to first host your video as an
enclosure on an existing blogging service such as "Blogger" and then
provide the RSS link on the iTunes Music Store.After this is done,it
shows up on the iTunes Music Store listing in the podcast category.Of
course,this is the best way to share your video clips with iPod users
as they are synchronized with the device through the iTunes
interface.There are numerous detailed tutorials on how to do this on
iTunes Music Store and on other web sites.
Now
that the capablity exists on the device(be it a cell phone,camcorder or
digicam),the ability to share your videos with the world is a powerful
capability for communication.While video blogging is still at an
embryonic stage in the country,there are many examples of surprisingly
popular users who partake of everything from citizen journalism to
kitschy video clips of their daily experiences.Still,there is no
denying the power behind this trend of any-users video sharing.

Coca Happiness factory 2



Agency: Singleton Ogilvy & Mather
Group CD/Copywriter: Boris Garpelja
Head of Art: Raj Rabindranth
Art Director: Liam Hillier
Copywriter: Dom McCormack
Agency Producer: Monique Pardavi
Production company: Monkey Lab

Friday, March 23, 2007

Apple Mac OS X Tiger demonstration



Apple Mac OS X Tiger demonstration

Quiz Your Advertising Skills

Advertising is the key part of business marketing. If the advertisement succeeds, it can mean big profit. Advertising requires innovative thinking in todays world because the traditional advertising mediums are becoming very expensive. A well thought advertising that is different may create a big impact. But advertising is not being given the attention it deserves. As soon as the profits go down or the market scenario looks bad, advertising expenditures are cut first. How much do you know about advertising in a business? Please quiz yourself about that.

What should be the ideal percentage of advertising in total marketing expenditure?

Should the advertising expenditure increase with growing business or decrease?

Which advertising media should be used for advertising in a very low budget?

Should every business advertise in the beginning?

Are advertising professionals must for getting the best return out of the expenditure?

Is a small market survey about advertising effectiveness always necessary before full-fledged advertising campaign?

Do women add value to advertising? What if you are advertising nuts and bolts?

These are some small questions that I have raised about advertising in business. Please think about the answers. Advertising is tricky, because wrong advertising means total loss. There is no scrap left to recover anything. It is like a bad dream, but it costs. A business succeeds if the advertising succeeds at the right budget. Please try some more quizzes on your personality and career and improve your performance manifold.

Freddy - Human Machine Woman



Agency: 1861 United, Milan
Art Director: Federico Pepe / Micol Talso
Copywriter: Stefania Siani / Luca Beato
Creative Directors: Roberto Battaglia / Pino Rozzi

New Orange (France Telecom)



Agency: Publicis Conseil; WAM, Paris
Creative Director: Olivier Altmann
Copywriter: Olivier Camensuli
Art Director: Frederic Royer
TV Producer: Helene Daubert
Director: Matthijs Van Heijningen
Production Company: Soixan7e Quin5e
Producer: Emmanuel Guiraud
DP : Carl Nilsson
Post-Production: Ema Soupa
Editor: Jono Griffith
Music: Jon Brion, Eternal Sunshine of a Spotless Mind

Wednesday, March 21, 2007

YouTube Video Awards Voting Open


Voting is on for the YouTube Video Awards 2006 in various categories. Every hour you can rank your favorites until they freeze voting on March 23, 2007, at 3pm PT.

The seven categories in which you can vote videos are

- Most Creative — Innovative And Cutting Edge Video
- Most Inspirational — Things That Make You Think Or Feel
- Best Series — The Best In Serial Entertainment
- Best Comedy — They Had Us In Stitches
- Musician Of The Year — Celebrating YouTube’s Home-Grown Musical Talent
- Best Commentary — The Bloggers Who Caught Our Attention
- Most Adorable Video Ever — So Cute It Hurts

They say the No.1 videos on each list “will get bragging rights and a fancy trophy to feature prominently in a future video”. So start voting in the YouTube Video Awards and let the best video win…

Vote now and vote often. Every hour you can rank your favorites until we freeze voting on March 23, 2007, at 3pm PT. The No.1 videos on each list will get bragging rights and a fancy trophy to feature prominently in a future video.

I Want It All - Dr Pepper



Client: Dr Pepper
Agency:Young & Rubicam - San Francisco
ECD/Copywriter: Brad Berg
ECD/Art Director: Scott Larson
Art Director: Chris Toffoli
Production Company: Anonymous Content - Culver City
Director: David Kellogg

Bangkok Life Assurance - creative ads

The 10 gold rules for seller



Agency:Creative Juice/G1

Tuesday, March 20, 2007

Google Video Ads


The scope of advertising just got a further boost with Google making more in-roads possible for big time advertisers making use of Google video ads. A recent announcement by Google declares that the search engine has made organized the play video for effective use of money spent on marketing through visual media more worthwhile; with Google videos now coming with a Google Video Store model that it has now started using. Google video ads have a major share in the online marketing segment and its click-to-play category of video ads form a substantial chunk of the site’s AdWords content network; thus, what the site has given the online media industry is Adwords videos in plentiful now.

In its latest launch declaration, Google video ads were extended towards all those advertisers of AdWords conducting business in the US, Canada and Japan with further expansion plans to include the rest of the world. Apart from the common advertising options in Google AdWords, like the click-to-play Google video ads, there will be the factor of competition from AdSense and other advertising segments for placement on these sites. For all advertisers that have invested in marketing of their products by running simple text link or image ads, the response of viewers towards Google video ads has been instantaneously powerful, video being a visual and more captivating medium. Thus, Google video ads are now all set to raise the outreach of online publishers and advertisers alike.

The click-to-play variety of Google video ads is expected to be targeted by keyword, like the normal Google AdSense system, or possibly through the Google site targeting system; this factor depends largely on the sum that the advertiser pays. Recently in the news at a large press conference held in New York, Google spokespersons made the channel’s intention on making video available for advertisers choosing their site option for targeting traffic and potential online consumers. Google video ads were pitched to being Google’s biggest move so far into the rapidly developing field of brand advertising, and the site representative further added that Google would possible even allow publishers to use its AdSense network to display targeted video ads. These advertising spots, Google video ads representative’s claimed, can be for as long as two minutes with the site only charging the Google video ads producers if a web user clicks through to an advertiser’s website. Those businesses interested in making online marketing pitches have the option from Google video ads publishers to pay per 1,000 impressions. Thus, this comes as a welcome break for all local advertisers who mostly rely on commercial spots on television or radio and have yet to explore the full reach of search engine marketing using keyword correlation strategies, that has come up in a big way, thanks to sites like Google opening more possibilities for them. This is especially true of Google video ads that are in the category of click-to-play, which can be either targeting to one particular geographical region or targeting towards an entire nation or just at a local level for more specific target audience reach.

By: John Cecil

Adobe BOX

What is in the box?



Agency: Beyond madison avenue

site: www.whatisinthebox.co.uk

Old Spice Supple Wrestlers



Agency: Wieden + Kennedy

The Top 10 Things They Never Taught Me in Design School




The Top 10 Things They Never Taught Me in Design School
by Michael McDonough

1. Talent is one-third of the success equation.
Talent is important in any profession, but it is no guarantee of success. Hard work and luck are equally important. Hard work means self-discipline and sacrifice. Luck means, among other things, access to power, whether it is social contacts or money or timing. In fact, if you are not very talented, you can still succeed by emphasizing the other two. If you think I am wrong, just look around.

2. 95 percent of any creative profession is shit work.
Only 5 percent is actually, in some simplistic way, fun. In school that is what you focus on; it is 100 percent fun. Tick-tock. In real life, most of the time there is paper work, drafting boring stuff, fact-checking, negotiating, selling, collecting money, paying taxes, and so forth. If you don’t learn to love the boring, aggravating, and stupid parts of your profession and perform them with diligence and care, you will never succeed.

3. If everything is equally important, then nothing is very important.
You hear a lot about details, from “Don’t sweat the details” to “God is in the details.” Both are true, but with a very important explanation: hierarchy. You must decide what is important, and then attend to it first and foremost. Everything is important, yes. But not everything is equally important. A very successful real estate person taught me this. He told me, “Watch King Rat. You’ll get it.”

4. Don’t over-think a problem.
One time when I was in graduate school, the late, great Steven Izenour said to me, after only a week or so into a ten-week problem, “OK, you solved it. Now draw it up.” Every other critic I ever had always tried to complicate and prolong a problem when, in fact, it had already been solved. Designers are obsessive by nature. This was a revelation. Sometimes you just hit it. The thing is done. Move on.

5. Start with what you know; then remove the unknowns.
In design this means “draw what you know.” Start by putting down what you already know and already understand. If you are designing a chair, for example, you know that humans are of predictable height. The seat height, the angle of repose, and the loading requirements can at least be approximated. So draw them. Most students panic when faced with something they do not know and cannot control. Forget about it. Begin at the beginning. Then work on each unknown, solving and removing them one at a time. It is the most important rule of design. In Zen it is expressed as “Be where you are.” It works.

6. Don’t forget your goal.
Definition of a fanatic: Someone who redoubles his effort after forgetting his goal. Students and young designers often approach a problem with insight and brilliance, and subsequently let it slip away in confusion, fear and wasted effort. They forget their goals, and make up new ones as they go along. Original thought is a kind of gift from the gods. Artists know this. “Hold the moment,” they say. “Honor it.” Get your idea down on a slip of paper and tape it up in front of you.

7. When you throw your weight around, you usually fall off balance.
Overconfidence is as bad as no confidence. Be humble in approaching problems. Realize and accept your ignorance, then work diligently to educate yourself out of it. Ask questions. Power – the power to create things and impose them on the world – is a privilege. Do not abuse it, do not underestimate its difficulty, or it will come around and bite you on the ass. The great Karmic wheel, however slowly, turns.

8. The road to hell is paved with good intentions; or, no good deed goes unpunished.
The world is not set up to facilitate the best any more than it is set up to facilitate the worst. It doesn’t depend on brilliance or innovation because if it did, the system would be unpredictable. It requires averages and predictables. So, good deeds and brilliant ideas go against the grain of the social contract almost by definition. They will be challenged and will require enormous effort to succeed. Most fail. Expect to work hard, expect to fail a few times, and expect to be rejected. Our work is like martial arts or military strategy: Never underestimate your opponent. If you believe in excellence, your opponent will pretty much be everything.

9. It all comes down to output.
No matter how cool your computer rendering is, no matter how brilliant your essay is, no matter how fabulous your whatever is, if you can’t output it, distribute it, and make it known, it basically doesn’t exist. Orient yourself to output. Schedule output. Output, output, output. Show Me The Output.

10. The rest of the world counts.
If you hope to accomplish anything, you will inevitably need all of the people you hated in high school. I once attended a very prestigious design school where the idea was “If you are here, you are so important, the rest of the world doesn’t count.” Not a single person from that school that I know of has ever been really successful outside of school. In fact, most are the kind of mid-level management drones and hacks they so despised as students. A suit does not make you a genius. No matter how good your design is, somebody has to construct or manufacture it. Somebody has to insure it. Somebody has to buy it. Respect those people. You need them. Big time.

From www.designobserver.com

The original author is Michael McDonough (www.michaelmcdonough.com).

Freddy - Human Machine Man by




Agency: 1861 United, Milan
Art Director: Federico Pepe / Micol Talso
Copywriter: Stefania Siani / Luca Beato
Creative Directors: Roberto Battaglia / Pino Rozzi

Monday, March 19, 2007

OLD Hyundai commercial



This is so funny. This is of a French Hyundai commercial (not sure why banned, they're pretty liberal) where some interesting things go on in the car. You be the judge.

Peugeot 207 COMMERCIAL

Е5 fashion internwt shopping



Agency: 7Beaufort
Account Team: Heidi Seys, Filiz Temur
Copy: Nadia Verbeeck, Tom Devliegher, Véronique Vier, Valérie Place
Art Director: Jurgen Beirlaen
TV Producer: Brigitte Baudine
Strategy: Heidi Seys
Production Company: Caviar
Director: Annemie Vande Putte
Post-Production Company: Masda
Photographer: Lars Deneyer
Retouching: The LivingRoom

Friday, March 16, 2007

WOW! Best Rube Goldberg Ever!

This is from the guys that brought you the Dorm Room Rube Goldberg. They continue to amaze us with their intricate set ups and executions.



The only innovative part was the cellphones. It was cool I guess.

and old Honda Commercial (video)



And other Rube Goldberg device goes through 6 minutes of gadgetry before making a bowl of ramen from Japan

Thursday, March 15, 2007

Wednesday, March 14, 2007

Stress monster - Fitness Water

Propel Fitness Water



Agency: Element 79 Partners
Producer: Tom Cronin
Creative Director: Doug Behm/Jon Flannery
Writer: Ron D'Innocenzo
Art Director: Doug Behm/Jon Flannery
Production Company: Harvest Films
Director: Baker Smith
Editorial Company: Lost Planet LA
Executive Producer: Betsy Beale
Producer: Romi Laine/Wade Weliever
Editor: Paul Martinez
Assistant Editor: Ryan Dahlman
Colorist: Stephan Stefan Sonnenfeld, Company 3 LA
VFX: Asylum
VFX Executive Producer: Michael Pardee
VFX Supervisor: Mitch Drain
Senior VFX Producer: Stepahanie Gilgar
CG supervisor: Sean Faden
Lead 3d Animator: Matt Hackett
Online Artist: Robert John Moggach
Mixer: Loren Silber, Lime Studios
Sound Design: 740 Sound Design, Exec Producer Scott Ganary

What we see when you smoke?



Smoking & Tobacco Addiction Relief Center

Agency: JWT, Atlanta, USA
Executive Creative Director: Carl Warner
Art Director: James Robinson
Copywriter: David Cohen
Photographer: Lucas Doran Cosgrove
Published: January 2007

Wednesday, March 7, 2007

Mtv on demand (Federico Pepe)



“Make your video playlist on Mtv on Demand”

Agency: This is a thing, Milan
Art Director: Federico Pepe
Copywriter: Stefania Siani

People Power - Shaw (bbdo, Jack Neary)



Agency: BBDO Toronto
Creative Director: Jack Neary
Art Director: James Zentil
Copywriter: Craig McIntosh
Agency Producer: Kevin Saffer
Director: Arno
Production company: Spy Films Inc
Executive Producer: Carlo Trulli
Line Producer: Peter Oad
D.O.P: Ray Dumas
Editor: Flash & Third - Christina Humphries
Music House: Eliasarts - NY

Tuesday, March 6, 2007

Ternet Oxi COMMERCIAL



Agency: DDB Argentina
Chief Creative Officers: Hernan Jauregui, Pablo Batlle
Creative Directors: Mariano Jeger, Felipe Vieyra
Art Director: Facundo Zapata
Copy Writer: Aurelio Martin
Agency Producers: Claudio Migliardo, Brenda Morrison Fell
Production Company: Muu Cine
Director: Fatty Iastrebner
Post Production Company: Tambo Post
Editor: Eduardo Trechuelo
DP: Sol Lopatin
Original Music: Super charango.

iPod and Renault Clio

Ipod Renault Clio - Love



Ipod Renault Clio - sensitivity



Agency: Publicis Lado C, Madrid, Spain
Creative Directors: Marcelo Vergara, Fabio Mazia
Art Director: Lucas Cambiano
Copywriters: Angel Torres, Lucas Paulino, Maxi Itzkoff

Monday, March 5, 2007

Nike has great ads - ADIDAS








School: Willem de Kooning Academy, The Netherlands
Art Director: Yona Hümmels
Copywriter: Stef Jongenelen
Instructor: Paul Hughes

David Beckham - Impossible is Nothing (adidas)



more ads here 180degrees.com

Sunday, March 4, 2007

Experience is gold - Miller Genuine Draft (MGD)

Experience is gold



Agency: Young & Rubicam - Chicago
Executive Creative Director: Mark Figliulo
CD/Copywriter: Dave Loew
CD/Art Director: Jon Wyville
Agency Executive Producer: Matt Bijarchi
Agency Producer: Jeremy Arth
Production Company: Psyop - New York
Director : Marie Hyon, Marco Spier
Executive Producer: Justin Booth-Clibborn, Daniel Rosenbloom
Producer: Boo Wong

Friday, March 2, 2007

Levi's 'Dangerous Liaison'

Levi's 'Dangerous Liaison'



Agency: BBH, London
Creative Director: Caroline Pay
Agency Producer: Davud Karbassioun
Art Director: Steve Wakelam (art direction), Dean Wei (typography)
Production Company: Rattling Stick
Director: Ringan Ledwidge
Producer: Sally Humphries
DP: Alwin Kuchler
Post Production: The Mill, London
Audio Post: Aaron Reynolds @ Wave
Offline Editor: Richard Orrick @ Work
Music: "Strange Love", Little Annie
www.rattlingstick.com

My cocke

Thursday, March 1, 2007

Take one Mun² per day




If you start thinking like a gringo, you’ll see weapons of mass destruction everywhere you look. That’s the comical message in this new spot for Mun², the bilingual Hispanic cable channel, from agency la comunidad. “Is your American dream becoming too gringo?” says the narrator. “Take one Mun² per day, and instead of dreaming about war, dream about nicer things.”

Moo, Oink celebrate the demise of their own



Moo & Oink is a Chicago, Illinois-based grocery store chain and wholesaler. Originally named the Calumet Meat Company, the company assumed its current name in 1976.

It is well known for its odd television commercials, usually featuring people in cow and pig costumes. The commercials feature a distinctive hip-hop jingle. Their Jingle Debuted In 1982 In The "Moo & Oink Dance" Commercial. -wikipedia